Why did a TV brand win the Red Dot Design Award for two consecutive years?

It has to be said that when evaluating today's technological products, the quality of design has become increasingly important.

People describe Jobs as "having both the mind of an engineer and the heart of an artist", which is undoubtedly a recognition of Apple's industrial design. The Japanese-style Sony also has a special position in the technology world because of its unique insights in product design.

There are many standards for measuring product design, and the Red Dot Design Award is the most well-known one.

The Red Dot Design Award was founded by the German Design Association and has a history of more than 50 years. Through competitions in product design, communication design and design concepts, it attracts more than 10,000 entries from more than 60 countries each year. Therefore, the Red Dot Design Award can be traced back to 1955. It is the largest and most influential competition among the world's well-known design competitions and is known as the "Oscar" of the design industry.

Of course, there has always been a lack of Chinese brands in the Red Dot Design Award, but if a Chinese TV brand is favored by the Red Dot, and this Chinese TV brand even wins the Red Dot for two consecutive years, then there must be some special reason behind it.

Two TVs, two years of red dots

On March 12 last year, the results of the 2015 Red Dot International Design Award were officially announced. Coocaa, a Chinese Internet TV brand, won the 2015 Red Dot Design Award with its A55 TV. One year later, at a similar time, Coocaa's latest art TV product T55 was once again recognized by the Red Dot Design Award.

Winning the Red Dot Award is an honor that every designer is proud of, and it is extremely rare in the industry for a brand, especially a TV brand, to win the Red Dot for two consecutive years.

Why did Coocaa keep getting red dots?

Coocaa A55 is the first TV in China to use wireless HDMI technology to achieve wireless signal transmission. Its portless design frees users from all cumbersome wiring and remote controls, returning to the essence of the big screen. The system's built-in smart screen also fully reflects the minimalist design concept, retaining only the most commonly used settings for most consumers, omitting infrequently used advanced and complex adjustments, increasing its overall ease of use.

It can be said that Coocaa’s first red dot reached the pinnacle of design from the two dimensions of hardware breakthrough and software optimization.

Then, at the end of 2015, Coocaa T55 was launched, which once again demonstrated that Coocaa’s pursuit of design has not only not stopped, but has gone a step further, allowing the glory of the red dot to continue.

Coocaa first introduced the concept of "art TV" in the T55 series of products, striving to integrate technology and art. The left, top and right sides of the display screen all adopt a suspended borderless design and an all-metal back panel that is one-piece molded, which brings the TV's manufacturing process to a new level.

In addition, adding customized elements such as linen into the TV is an unprecedented idea in the industry. It makes the originally dull TV look full of personality. Combined with JBL speakers, outstanding screen performance and an upgradeable smart box design that ensures that the configuration will never be obsolete, it fully meets all the product considerations of the Red Dot Award.

Red dot level design is more important for TV

From various novel handheld devices to large tools such as cars, the Red Dot Award covers a wide range. However, from a certain perspective, television has extremely special usage scenarios and is a member of home life. The significance of Red Dot-level design is particularly important.

As we all know, today's consumers always put a lot of effort into the decoration after buying a house. As the most prominent home appliance in the living room, although TVs have become larger and thinner, they have been difficult to get rid of the inherent image of "black home appliances".

The original intention of Coocaa to launch T55 was to strive to integrate the design style of the TV with the home decoration style, which may also be the most impressive aspect of the Red Dot Award judges.

Not long ago, Coocaa's chairman Wang Zhiguo emphasized that after having high-end Internet TV products such as T55, Coocaa also plans to combine its products with the home improvement market in the future. This shows that after being recognized by two Red Dot Awards and having outstanding product design capabilities, Coocaa has just begun the process of bringing Red Dot-level designs into users' daily lives, and such products will become closer and closer to life.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.