4K+HDR+curved screen, which one can satisfy your imagination of future TV at once?

Image quality is an unchanging requirement for display devices. Clarity, color depth, frame rate, color range, and brightness range are the most basic parameters for measuring the image quality of a screen, and they are also the focus of merchants trying their best to render product features. In the past two years, 4K, HDR, and curved screen are undoubtedly the most popular concepts around the topic of improving TV experience.

Are 4K, HDR, and curved screens the future of television?

4K, HDR, and curved screens have all appeared in predictions about the future development trends of televisions. They may change the existing standards of televisions from different dimensions.

4K refers to a resolution of 3840×2160 pixels, which is four times that of 2K TV. At this resolution, the clarity will be greatly improved, and the audience can see every detail and every close-up in the picture. From the current experience, even 1080P content can be played to a higher level on a 4K TV, especially in the scenario where the TV is used as the output end of the game device, the effect of 4K is far beyond that of 1080P.

HDR, or high dynamic range image, can provide more dynamic range and image details than ordinary images. However, when applied to TV screens, it can improve the performance of the device in terms of color, brightness and contrast by expanding the dynamic range of brightness, enhancing contrast, and making the display image closer to the visual perception of the human eye.

A curved TV is a TV with a certain curvature and a certain curved surface. Generally, curved TVs are considered to have better contrast and a wider viewing angle. The curvature of the screen gives the audience a sense of being surrounded by images like a large curved theater, so the sense of immersion will be stronger.

Many domestic and foreign TV manufacturers have launched new products focusing on one of these features. After a period of promotion, these features have gradually become known and recognized by the market.

Sony 4K HDR TV: "Dafa" takes action and takes over the future

When it comes to the pursuit of TV picture quality, we have to mention a brand that is full of "faith".

Since accelerating the layout and promotion of the 4K industry chain in 2014, Sony has been working hard to promote and improve the 4K industry ecosystem, and constantly refreshed the high point of LCD picture quality display technology, striving to bring users the most mature and high-quality picture quality display technology and a complete home entertainment experience.

In promoting the development and application of HDR, "Ex Machina", which won the Oscar for Best Visual Effects, was shot using 4K and 8K cameras F65 and F55 that can record HDR high dynamic range; BTV's 2016 Spring Festival Gala was also the first time that Sony provided technical support for high dynamic range and wide color gamut standard recording, HDR video acquisition, transmission, etc.

At the Sony Expo Charm Awards on March 29, the company released a new 4K HDR series of TVs. Sony TV announced that it will release a number of large-size and curved-screen 4K HDR TVs, including the ultra-large-size and top-quality 75 X9400D and 85X8500D, as well as the newly configured S8500D curved-screen series. Now, one TV can handle "three futures" at the same time.

You can also have: 4K HDR Chinese market global synchronization

Many consumers regret that many "future technologies" cannot be experienced in the Chinese market for the first time. However, this is not the style of Sony. Kazuo Hirai, president and CEO of Sony Group, said that the Chinese market is the most important market for Sony.

Sony's 4K HDR TV X9300D series and X8500D series have been officially launched in February this year. The newly released 75X9400D, 85X8500D and S8500D curved screen series TVs will be launched in April and consumers can pre-order and purchase them through Sony China Online Store and Sony Direct Stores. This is also the second time that Sony has announced that new products will be launched globally in the Chinese market, following the launch of two 4K HDR flagship new TVs in China in February.

It is worth mentioning that the large-size and curved screen new products released by Sony TV this time are, to a certain extent, the result of Sony's insight into the potential consumption needs of the Chinese middle class and young people. The 75-inch or even 85-inch large screen can bring more shocking sensory enjoyment; considering the needs of modern home environment, the minimalist design can be integrated into any home environment; the S8500D series is the fourth generation of curved screen TV, and the scientific curvature calculated by precision can naturally fit the curvature of the human eye retina, which is more in line with the viewing habits of the human eye.

This spring, the collective debut of Sony's 4K HDR TV family may indicate that the integration of curved, HDR, 4K and other technologies will become a new trend in the development of high-end TVs in 2016.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.