How can we make the TV more personalized?

Individuality has always been a major demand of modern people in their daily lives, pursuing a unique style. Especially among the younger generation of consumers, it has become a general trend to be keen on unique and personalized products.

For literary and artistic young people, different mobile phone cases represent their unique personality. Some manufacturers even spend a lot of money to customize the phone's shell, resulting in Kevlar, denim, wood textures and other materials being displayed one by one in the hands of young people.

But unlike these personal smart mobile terminals, televisions based in home environments play a completely different role. Young people nowadays spend less time using television than before, and the common design of a large screen occupying the entire field of vision also makes it difficult to connect television products with personality.

So, is it really impossible for television to express one’s individuality?

From ultra-thin to split, the exploration of TV personality has never stopped

How can a television be personalized? Changes in form have become the primary focus of various television brands.

Last year, Sony's 4.9mm ultra-thin TV was an extremely stunning product, and curved screens and narrow-border TVs, like recent smartphones, have always been seen as eye-catching.

Another faction, the Internet TV camp represented by Xiaomi and LeTV, has successively taken a fancy to the idea of ​​split TV. However, judging from the market feedback of Xiaomi TV 3, it is difficult for split host to give people the motivation to upgrade regularly like mobile phones. Instead, more non-standard connection cables are added to the TV. Whether split is beneficial or harmful to TV is also a controversial issue.

Television's return to art is also another path to individuality

Of course, making a TV more personalized involves more than just changing its appearance. At the end of last year, the T55 art TV launched by the Internet TV brand Coocaa can be said to be a refreshing product in terms of appearance design.

Through the soundbar decorative strip under the TV screen, Coocaa's idea is to turn the TV into a carrier of artistic elements.

Just as "there are a thousand Hamlets in the eyes of a thousand readers", everyone has his or her own unique judgment of art. In order to make television return to art and meet the tastes of more consumers, it is naturally impossible to use a single standardized idea to produce products.

Therefore, with the launch of the T55 art TV, Coocaa took the lead in soliciting designs on TV. Not long ago, the results of the T55 art panel design competition were officially announced. The bold combination of new materials with the TV has become an absolute highlight. Marble, cotton and linen, bamboo and wood, and even cement make the soundbar decorative strips reflect different visual perceptions.

Whether it is marble that highlights the concept of coexistence of natural objects and human magnetic fields, bamboo and wood that can give vitality to products, or cement's industrial home style, it can be said that art TVs combined with imaginative creative customization can be regarded as a more detailed, personalized TV solution.

To meet the diverse needs of users, personality is more important than cost performance

Frankly speaking , the main users born in the 1980s and 1990s in the market are a group of very "picky" consumers. They are at the forefront of the times, riding the wave of the Internet, and absorbing new things all the time. "Old-fashioned" products have long been unable to arouse their sufficient interest. This is a challenge as well as an opportunity for manufacturers of various products.

First, some manufacturers continued to explore new directions for TV products in terms of form. In recent times, through design competitions, Coocaa's artistic conception of TV has also produced a good chemical reaction among consumer groups. It can be said that various TV manufacturers have already taken action to attract a new generation of users.

Some people say that as hardware products continue to be internet-based, low price is the biggest competitive advantage of Internet TV brands. However, what cannot be ignored is that products under the Internet should also provide users with more choices.

Looking at the entire TV industry, what is lacking is not cheap products, but truly unique products. Compared with the same old price-performance ratio, who can grasp the user's demand for expressing individuality in the future may be the key to determining the development of the brand.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.