LeEco's big move on Member Day: Ecosystem dividends extend to TV games

In 2016, can TV games come up with new tricks?

Faced with the reality of an industry winter and slowing terminal sales growth, LeTV, as the first Internet company in China to launch smart TVs, is still striving to lead the TV game industry.

At the "Super Member Day" press conference on April 6, LeTV once again emphasized the slogan of "free hardware" and fully revealed the super content, super experience and super services exclusively for LeTV members.

As one of the important parts of LeTV's application ecosystem, large-screen games also released three major news at the press conference, fully warming up for the arrival of "Ecosystem 414 Hardware Free Day".

The first move: "King of Brawl TV Edition " is exclusively launched on the entire network, setting off a new wave of fighting

LeTV Game Center TV version released TV game data in February 2016. The data showed that the popularity of ported games increased rapidly and was more likely to be favored by players. In recent years, a large number of mobile games have been ported to TV terminals. These games have won the favor of a large number of TV game players with their popularity accumulated on mobile terminals, allowing the fun of small screens to continue to the large TV screen.

Information from the press conference revealed that LeTV Game Center TV version will launch the TV version of DNF, known as the TV version of DNF , on April 14. The game is exclusively released by LeTV Game Center TV version, created by the former producer of Street Fighter, the former planning director of KOF, and the former development director of DNF. There are more than 20 original characters available, and players can enjoy the perfect skill connection and full-screen gorgeous special effects of the game.

Previously, the game had achieved good results on mobile terminals and was recognized by a large number of players. "King of Brawl TV Edition" is the first super-sensory extreme fighting game, subverting traditional fighting games. It contains a variety of special scene gameplay and endless level changes. The original multi-hero switching battle system, combined with the control device, allows players to enjoy the pleasure of fighting on the big screen of the TV.

At the same time, the most influential nostalgic classic fighting masterpiece "The King of Fighters 97 HD Edition 2" will also be launched on LeTV Game Center TV version on April 14. The game quality is highly optimized, and the gaming experience will be greatly improved, with a real sense of punching and hitting, and a thorough interpretation of competitive fighting. It is worth noting that this time "The King of Fighters 97 HD Edition 2" has added a two-player fighting mode, which greatly enhances the fun of family entertainment.

The second trick: LeTV game console crowdfunding starts, super TV turns into fighting arcade in seconds

Inconvenient control has always been a major stumbling block to the popularization of TV games. Before solving this problem, LeTV had previously laid out the field of "high-quality games + super accessories". According to the "2015 LeTV Smart Large-screen Application Distribution Report" released by LeTV Interactive Entertainment, LeTV TV game accessory "Super Gun King" performed very well. The large-screen game "Gun King OL" specially developed for this motion-sensing gun has always been leading the top 10 of the TV game center's active list in terms of operating data.

As a continuation of this strategic layout, the LeTV game console designed for hot-blooded fighting games also made its debut on the Ecosystem 406 Super Member Day. This gaming accessory, designed for large-screen games after the Super Gun King, supports wired/wireless dual-mode access, and the Vewlix standard 8-key arcade layout perfectly restores the arcade experience; the precise and durable Japanese Sanwa joystick and keyboard have a service life of up to 1 million times, and players can also customize the panel design to turn the super TV into a fighting arcade in seconds.

It is reported that LeTV Game Stick will officially start crowdfunding on LeTV Mall on April 14. In addition to being optimized specifically for super TVs, the Game Stick can support a large number of arcade simulators, fighting games and other blockbusters.

Tip 3: Lezuan is now online, top up and get free accessories

In the upcoming 414 Carnival Music Festival, LeTV TV Game Center will launch a new payment currency - Le Diamond. Le Diamond supports the recharge and payment of all games in the TV Game Center. Users can use Le Diamond instead of currency to pay for game props, eliminating too many payment links and promoting an immersive gaming experience.

During the event, players only need to recharge 1 yuan to get Le Diamonds worth 10 + 1 yuan, and players who recharge more than 50 yuan can get double Le Diamond rebates; players who recharge 100 yuan will get 100 + 100 Le Diamonds and LeTV Super TV game accessories wireless controller. As the recharge amount increases, in addition to the controller, LeTV Super Gun King, somatosensory camera, LeTV metal wireless speaker, LeTV fans exclusive somatosensory full set and other super TV game accessories will be given away for free.

Whether it is sports, film and television or games, the multiple membership activities proposed by LeTV this time are undoubtedly a formal announcement to the outside world that an era of free hardware has begun. This is also LeTV's confidence in its ability to attract users, expand the user base and strengthen user stickiness by relying on its powerful content and services: the industrial layout of "content + platform + terminal + application" is fully formed, which means that LeTV has realized the real implementation of "ecological subsidy hardware" under the support of a complete ecosystem.

Recently, Jia Yueting, the founder of LeEco, said on Weibo that he would let users share the ecological world through the free hardware day on 414. "After the hardware violence, small profits and negative profits, the era of free hardware is here!"

Faced with the cold winter of the TV game industry, LeTV, which is good at subversion, will not be unaware of the various difficulties in promoting games on the large screen. At this time, it still maintains high morale and unremitting innovative spirit in the TV game market. There are two reasons for this. First, there must be a gold mine to be developed in the TV game market. Second, they believe that relying on the dividends brought by the ecology, LeTV has the ability to come up with new tricks on the large screen of TV and enable the TV game industry to enter a well-ordered development.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.