Upengpule's Coming-of-Age Ceremony Launches a New Interactive TV Business Model with "Upeng Cloud"

From 2006 to 2016, it has been 10 years since Youpengpule started to thrive.

Ten years is not a long time for traditional industries, but for emerging Internet companies, there are only a handful of them that can survive ten years of ups and downs without changing their original intentions.

Youpengpule's CEO Shao Yiding regards the past ten years as Youpeng's coming-of-age ceremony. On this special day, Youpeng people handed in an answer sheet to the global interactive TV industry partners - the interactive TV-exclusive cloud service "Youpeng Cloud". At the same time, "Interactive TV Cloud Service Provider" is Youpengpule's new positioning for the company at the coming-of-age ceremony.

Use "Youpeng Cloud" to open up the "last mile" of interactive TV operation services

At present, interactive TV has become a development trend in the global TV industry. It is estimated that by the end of 2018, the number of monthly active users of interactive TV in China, which is generally covered by IPTV, DVB and OTT, will exceed 300 million. With the advent of the industry, how to have the corresponding service capabilities for channel developers responsible for connecting interactive TV operation services to the "last mile" of user homes, such as telecom operators, broadcasting operators and hardware terminal manufacturers, has become the key to the transformation and upgrading of TV interactivity.

The emergence of "Upeng Cloud" is to bridge the last mile between manufacturers and users. According to Shao Yiding, "Upeng Cloud" will provide partners with a full range of complex interactive TV cloud services from technology platform development and network operation and maintenance support, customized product development, content integration, content operation, user operation, marketing promotion, customer service support to platform commercial value realization. "This is not something that has just happened today. Upeng Cloud is the result of our entire team's eight years of focus on the interactive TV field."

How will this colorful cloud play a role in the field of interactive TV? We also have a deep understanding of "Youpeng Cloud".

"Youpeng Cloud" technology section : has created a full range of large-screen exclusive technology system solutions, covering platform layer technology solutions, application layer technology solutions, big data layer technology solutions, network operation and maintenance layer technology solutions and other levels.

"Youpeng Cloud" product section : It has the ability to simultaneously launch large-scale customized product research and development. At the same time, as an open platform for full video product applications, "Youpeng Cloud" can provide intelligent product extension development module services for cooperative product development partners.

"Youpeng Cloud" content section : It will be based on the digital distribution of large-screen content, combined with its own content introduction and film and television investment, while deepening the differentiated high-quality content layout in the children's and elderly markets, and building a cloud theater for the digital distribution of content on China's large-screen family TVs and a cloud store for value-added services.

"Youpeng Cloud" operation section : Using the "Youpeng Cloud" video DNA system, it combines professional manual recommendations with precise big data recommendations, and helps partners identify the different advantages and highlights of their own marketing resources, and then provides the most effective marketing and promotion support.

"Youpengyun" commercial value realization section : includes resource integration and allocation and value realization capability enhancement for four business models, including content payment, advertising, value-added service distribution, and TV e-commerce, and jointly explores the maximum commercial value of interactive TV with partners.

Without talking about ecology, Youpeng wants to create a "win-win" interactive TV industry

In the past two years, the term "ecosystem" has been overused in the Internet industry, and all manufacturers hope to build an ecosystem through their own products to achieve self-sufficiency. However, Shao Yiding believes that in the interactive TV industry, "there is no ecosystem without a business model."

Under the current market structure of interactive TV in China, IPTV, DVB and OTT will coexist for a long time and develop in competition. In the future, Youpengpule will use the "Youpeng Cloud" service as a link to connect all partners and create a "win-win" interactive TV industry.

For content owners: "Youpengyun" works with interactive TV industry partners to provide a largest-scale large-screen digital content distribution platform for home users, fully realizing the further extension and monetization of the commercial value of content.

For advertisers: "Youpeng Cloud" connects the resources of all interactive TV industry partners, providing a large-scale, accurate and interactive media advertising platform for home users.

For value-added service producers: "Youpengyun" has joined hands with interactive TV industry partners to create the largest value-added service distribution platform for home users, covering multiple fields such as education and games.

For merchants: "Youpengyun" works with interactive TV industry partners to provide China's largest home e-commerce shopping platform for home users, where products and content are closely linked.

Specifically, with the service support of "Youpeng Cloud", every partner will achieve through the "Youpeng Cloud" service: a full range of technical systems and network operation and maintenance capabilities, fully tailor-made and customized products, rich high-quality content, a complete big data application management system, professional content operation capabilities, and at the same time obtain effective marketing and promotion resource cooperation, 7×24 hours of professional customer service support, and more importantly, obtain the resources and capabilities to realize large-scale commercial value realization.

U-Peng's overseas expansion plan makes U-Peng Cloud a truly global product

After eight years of continuous accumulation, Youpengpule has demonstrated extraordinary capabilities in the interactive TV cloud service market. So far, the total number of business partners who have chosen "Youpeng Cloud" service support to expand their interactive TV business has reached 68.

Shao Yiding also officially announced the overseas market strategy of "U-Peng Cloud". "U-Peng Cloud" service will be officially launched in overseas mainstream markets this year, covering five continents including Southeast Asia, Europe, North America, South America, and Australia, providing professional cloud service support for local interactive TV industry partners, and at the same time delivering China's high-quality cultural content to the global overseas mainstream markets.

"We have found that the Internet TV model is not only valid in China, but also has widespread demand overseas. 'Youpengyun' will cooperate with interactive TV industry partners around the world with the same service quality and the same business model," said Shao Yiding.

Upengpule has now grown to more than 800 people, and Upeng Cloud has provided cloud service support to 46 provincial telecom operators, 12 radio and television operators, all mainstream TV manufacturers and other industry partners. The supported services cover more than 50 million households across the country, making it the largest exclusive cloud service company in the interactive TV industry.

"Looking back, we were once unknown. Back then, some Internet companies bet on when Youpengpule would collapse. Now some of them are gone, but we have persevered to this day. The TV industry chain is very long, and no one can take it all alone. Everyone may compete in one field and cooperate in another. Complementing each other's strengths and division of labor and cooperation are the path to healthy development." Shao Yiding said affirmatively.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.