Simple content aggregation is a thing of the past. The next generation of television belongs to big content.

With the development of the Internet, it can even be said that "fetishism" has emerged. "Believers" are crazy about the Internet and firmly believe that the Internet can change every aspect of people's lives. Today, I am afraid no one can deny that the Internet has indeed penetrated into every aspect of our lives. Since the birth of the Internet, this byproduct of the military agreement has been "committed" to completely rewrite the way people live, work, study, entertain, and communicate .

The advent of the Internet has, on the one hand, subtly removed familiar things from the historical stage, and on the other hand, created a large number of new things. What people feel most deeply is probably the great enrichment of entertainment. It seems that we went from being extremely poor in entertainment to today's content explosion just overnight. The most obvious difference is probably the change in the way we watch TV.

The agricultural era of television before the Internet

Before the advent of the Internet, in the era of limited and digital television, TV programs were provided by TV stations, and the content was relatively poor. At that time, people's daily routines were completely different from now, and were very uniform and regular. At that time, TV programs would stop broadcasting on Tuesday afternoons. Due to insufficient automation, most TV stations would not broadcast all night.

Moreover, the TV program schedules were fixed. If you planned to watch a program, you'd better buy a TV newspaper and write down the time. You can't wait for it after it expires. Similarly, due to people's regular work and rest schedules, TV stations basically have roughly the same broadcast schedule. Watching programs you don't want to watch and not being able to watch programs you want to watch are so frustrating. At that time, watching TV was just like the farming era - watching the sky.

The current era of TV fishing on the Internet

In the Internet age, we no longer rely on the weather (TV stations) for our livelihood. With the rise of smart TVs, we have the autonomy to decide what to watch. After connecting to the Internet, you have access to a huge global resource library. No matter what you want to watch, you can watch it on demand with a few clicks.

But this brings up another problem. This on-demand format is like fishing in the vast ocean. You will definitely catch a lot of fish, but they are all unfamiliar fish, and you don’t know which one suits your taste. You won’t starve to death, but it’s probably still difficult to eat happily, and it requires a huge trial and error cost.

Although Internet companies are willing to spend hundreds of millions of yuan to enrich their content, I believe that users who have purchased Android smart TVs have also experienced facing a huge resource library and not knowing what to watch. They often open a program and watch it for 20 minutes before closing it and going back to the Internet. This reflects that the explosion of content often does not produce the effect that users want.

The big data restaurant era of the Internet future

If we ask what technology can once again completely revolutionize our lives after the Internet, many technology gurus and industry giants firmly believe that it is big data.

The future of television is the era of big content led by big data. In the era of big content television, based on cable TV channel selection and Android Internet TV search and on-demand, content providers can push different content based on different user habits through big data analysis, and it is not limited to film and television, but also includes education, games, shopping, travel, music, sports, etc.

Among the Internet TV brands that are booming in the domestic market, Coocaa has taken the lead in deploying content big data user analysis, attempting to create a "big content era" and allowing the platform to screen the viewing habits of different groups of people based on big data, including viewing content, frequency, duration, etc., and ultimately achieve automatic matching of content, and push precise content to you. Even the different on-demand characteristics of different members of your family at different times will be identified, and their distinctive content will be recommended.

What is the "big content era" of television? It's like your family walking into a high-end restaurant. Because the restaurant has carefully recorded your previous food preferences, you don't have to bother to serve food that completely suits your appetite. It is really a pleasant experience.

People often say that one of the heights of the development of smart technology is to reach the state of "thinking what you think". As the electronic product that has accompanied people for the longest time in the home scene, after the transformation from CRT to flat-screen TV, the road to intelligence has been completely paved today.

However, it is foreseeable that the performance competition and content competition that the smart TV industry is keen on at this stage are only paving the way for a more creative future. What Coocaa, which emphasizes "big content", hopes and strives to achieve is that when you turn on the TV, the content you want to see will appear on the screen.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.