Yushu SEO Training: How to do SEO image processing? Does it have a big impact on website rankings?

When searching for relevant images on search engines, many people may not realize that these images are not owned by search engines, but are crawled by search engine spiders from various relevant websites, or more precisely, relevant articles. Since search engine spiders "know" images, then when updating the content of the website, image optimization is also a key task of SEO optimization.

In the entire process of SEO optimization, many people know the necessity of original articles, and usually there are no rigid requirements for pictures. If we look at it from an aesthetic point of view, the effect of an article with pictures and without pictures, and then comparing related pictures with all pictures, will certainly be different. When it comes to image optimization, it does take some time.

The so-called relevant pictures are pictures that are consistent with the content of the article. For example, if you are writing an article about interior decoration, it would be best to use design renderings of room decoration. The benefit of selecting relevant pictures is that, from the user's perspective, it can increase user stickiness. From the search engine's perspective, if a user searches for relevant pictures and enters the relevant web page, it actually adds a new access restriction, and the users who search for relevant pictures and enter the website are basically the target consumer groups.

For general corporate websites, the use of pictures is not a good idea, and it can give users a figurative impression. However, the actual situation of most websites is that most of the web designers sit in the office and would rather find pictures on the Internet than take more pictures. This is not to say that this is the main reason why many company website optimization results are poor. People only look at other people's websites and rarely pay attention to what's happening right now. If we search for relevant pictures, we can find that there are very few pictures about the interior of the company. Naturally, this is also related to the company's awareness of prevention.

Some editors are safe and can directly copy pictures on the Internet for use. This is actually not true. At the very least, they had to make some changes to the photos. For example, change the size of the image and add some text to it, optimize these details appropriately and don’t ignore them. With a few minor changes, they can be used as their own images. This is much easier than writing an original article.

The ALT tag is very important. In SEO, don’t think that articles can be promoted to be included in Baidu by adding pictures. Module search engine spiders identify images based on ALT tags. Although modular search engine spiders are becoming more and more intelligent nowadays, it still takes a certain amount of time to master the image content. The title tag is often forgotten by optimizers. What is this? It is for readers to see. When the mouse is placed on the image, it can display information. It can be said that ALT and title logos are voice symbols for modules and reading software to identify image content, one is optimization and the other is customer experience, which is indispensable.

Generally speaking, the optimized article will not exceed 1,000 words, considering that the capacity of a general website is not very large. Although the network speed is fast now, the activation speed of the website needs to be carefully considered, so the number of pictures in an article should be controlled within 3 naturally.

There is also a better way to optimize, which is to integrate text and pictures. Generally speaking, in the process of writing the article, the content of the relevant pictures is also described, so that the pictures and content are organically integrated, so that the SEO optimization effect will be better. Of course, this is also a high-level requirement. After all, for the update of website articles, many people know that it is very important.