You are out of date if you still use C5 to watch sports. PPTV has a new way to watch La Liga

With the popularity of smartphones, people's habit of watching TV programs has gradually shifted from offline to online. As the proportion of online videos exceeds that of offline videos, the advertising market for online videos has gradually grown, and the battle for the online video playback market has become fierce. However, as the video content market becomes more and more open and the trend of self-made dramas fades, the battle for the throne of major online video apps has gradually calmed down, and the problem of service homogeneity has troubled every manufacturer.

At this time, with the popularity of the European Cup and the Olympics, the highly anticipated sports events attracted a huge audience. Watching such large-scale sports events has become a rigid demand for sports fans. At the same time, the expensive and rare broadcasting rights of the events have greatly reduced the audience's choice, and they can only be bound by the video platform willingly. No wonder sports are hailed as a new outlet in the video app market.

To make a hit product, you need to have a hot spot. The next hot spot is La Liga

The Internet era is an era where there is no room for mediocrity. It is an era that belongs only to hits. Products without hits will only be forgotten by users. The next hit of the video platform is undoubtedly a sports feast - the Spanish Football League.

The Spanish Football League, commonly known as La Liga, is the highest level of professional football league in Spain and one of the highest level professional football leagues in Europe and the world. Since 2009, with the decline in competitiveness of Serie A and the Premier League, the influence of La Liga has become increasingly greater, and there was even a grand occasion in 2012 when La Liga monopolized the best team of the year.

La Liga ranks first in UEFA's comprehensive ranking of national leagues. Last season, La Liga's total value increased by more than 10%. Whether in terms of influence or commercial value, it is a major IP that many players are vying for.

PPTV has been devoted to sports for ten years and is betting on La Liga

On August 18, PPTV Juli Media held a 2016 Sports Season Press Conference in Shanghai with the theme of "Vertical and Horizontal", and witnessed with hundreds of guests Juli Media's new plans in the sports landscape and the changes that Juli will bring to Internet sports in the future.

As the earliest video website in China to do sports live broadcast, Juli Sports has created many legends in the past ten years. In 2006, the number of online users exceeded 1 million at the same time in the German World Cup, and exceeded 5 million at the same time in the Beijing Olympics in 2008. In 2012, it pioneered the paid model for live broadcast of online TV concerts. In 2013, the independent sports APP "No.1 Sports" topped the list of sports applications for iPhone and iPad. In 2015, it operated as a sports subsidiary and officially started the road of all-media relying on Juli Sports' pan-intelligent hardware products. In 2016, after experiencing the baptism of two stages from "PPLive" to "PPTV No.1 Sports", "Juli Sports" was born. In the past ten years, Juli Sports has always been at the top of the domestic Internet sports media.

Currently, Juli Sports holds the copyrights of all events, including 18 international sports events such as the Premier League, WWE, and UFC. It not only covers events with a general fan base, but also has exclusive resources for elite community niche events. It is fully committed to laying out a community-based sports content matrix, using the community as a breakthrough to attract more fans who love sports.

At this press conference, JuLi Sports focused on introducing its new way of playing in the future La Liga, and its strategy of betting on La Liga is evident.

Not satisfied with the La Liga broadcasting rights, Juli Sports' "La Liga Weekend" plan shows its kingly aura

This time, Juli Sports' use of La Liga IP incorporates advanced Internet thinking and abandons the backward one-way information dissemination method of the traditional media era. In the past, users' demand for traditional sports programs was limited to watching games to understand tactics, listening to commentary, and browsing news. However, with the rise of the Internet, users' demand for traditional forms of content can no longer be satisfied.

Juli Sports will cooperate with professional sports data companies and introduce "big data + interactive technology" for the first time to create a new viewing experience. At the same time, Juli Sports will also use intelligent interactive video technology to enhance user demand, presenting users with new interactive experiences such as shopping, games, voting, etc. while watching the game. It will also launch new large-screen gameplay such as random red envelopes, game guessing, social chat, and watch and buy. Watching La Liga games on the Juli Sports platform, the rich interactivity will bring viewers a unique experience, which invisibly gives the Juli Sports platform huge user stickiness.

As the owner of the full media copyright of La Liga, Juli Sports will also fully combine its online and offline resources to create a unique sports IP brand "La Liga Weekend". At this press conference, Juli Sports unveiled its strategic cooperation with Chongqing Satellite TV, Guangdong Satellite TV, and Qinghai Satellite TV, and formed full-channel coverage by combining satellite TV, terrestrial channels, and telecommunications private networks. In addition, Juli Sports also launched the customized program "La Liga Crazy Play GO", and every weekend, La Liga football culture will enter hundreds of millions of households through satellite TV.

It is not only a sports content platform, but also a cultural experience center with community services as its core.

"Fragmented time makes it impossible for users to concentrate on one screen. We will bring consumers a wonderful sports world with five screens, so that they can 'follow the game' in real time anytime and anywhere." Yin Yuan, vice president of Juli Media, announced the five-screen product content plan on the spot. The five screens include TV, computer, mobile (mobile phone, pad) and the emerging VR all-in-one machine. Juli Media has taken the lead in the layout of TV, mobile phone and VR all-in-one smart hardware, and already has a complete product series.

It can be expected that Juli Sports’ La Liga layout is not only a continuation of its decade-long sports live broadcast business, but also a development plan that includes all current content platforms, leveraging the popularity of La Liga to launch its full-platform strategy.

The undoubted victory in La Liga this weekend is not the direct goal of Juli Sports. Its real purpose is to become a cultural experience center with community services as its core through omni-channel coverage and to absorb the future dividends of interactive video platforms and VR platforms in the Internet era. Users who rely on the Juli Sports platform not only get first-hand information about the grand event, but also experience the video social networking and interactivity in the Internet era are the most fundamental beneficiaries.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.