Mango TV's "Super Girl" Champion Night came to an end, achieving small goals and ushering in the era of online variety shows

"Super Girl" was once popular all over the country and was loved by many domestic audiences. It can be said to be the originator of domestic talent shows and a phenomenal entertainment program in mainland China at that time. The emergence of "Super Girl" changed the situation in which Hong Kong and Taiwan singers dominated the mainland music market and provided the mainland music circle with batches of music talents with both strength and popularity.

"Super Girl" returns as an online variety show amidst the public's calls

Although it has been a full decade since the last Super Girl, the audience has not forgotten the visual and auditory carnivals of ten years ago. Whenever people see Li Yuchun, Shang Wenjie and other "sisters" who are still active in the entertainment industry, the question "When will Super Girl return?" rings in their minds.

Hunan Satellite TV, the producer of "Super Girl", has also produced and launched popular variety shows such as "Happy Camp", "Day Day Up", "Where Are We Going, Dad", and "I Am a Singer". These shows are popular all over the country, repeatedly setting ratings records, and establishing a strong brand position in entertainment media. Its influence in China is second only to CCTV.

However, in the past two years, variety shows have shown a trend of explosive growth. According to media reports, this year alone, more than 400 variety shows will be on TV, including phenomenal shows such as "Running Man". In this way, facing the many restrictions of the State Administration of Radio, Film and Television and the pressure of a large number of similar programs, Hunan Satellite TV has made Super Girls embark on the path of Internet.

Finally, "Super Girl 2016" was broadcast on Mango TV from the first quarter to the third quarter, and on the evening of September 3, the "Super Girl 2016" championship night came to a perfect end.

Is the networking of variety shows a forced move or a natural development?

Facing both external and internal troubles, variety shows have to innovate and seek breakthroughs. The news of the super IP reboot plan "2016 Super Girl" being online, which was announced last year, has also attracted the attention of the media. "Being forced to do so" and "Going with the flow, normal strategic layout" have become the most common voices in the media.

Despite the voices of "forced transformation", under the careful management of Mango TV, the Super Girl project has gradually been put on the right track. With the blessing of Hunan Satellite TV's many years of experience in producing talent shows and the enduring appeal of Super Girl, Super Girl attracted a total of 630,000 contestants to sign up; on September 3, the Changsha Super Girl Champion Night, the highest number of online viewers of Mango TV's online live broadcast exceeded an astonishing 10 million.

Therefore, from the planning, announcement, audition, finals to the championship night of this year's Super Girl, Mango TV's careful preparation and huge investment of manpower, material and financial resources all indicate that the Internetization of the "2016 Super Girl" program is a part of Mango TV's careful layout and the optimal solution given after in-depth investigation and analysis of market trends. And this is certainly not an impulsive or forced response, but a signal that Mango TV and Hunan Satellite TV will bring variety shows into the new era of the Internet.

Why did video websites save online variety shows?

With the rapid development of mobile Internet, the status of TV in content output is declining year by year, with an aging and younger audience. Young people, the main target group of variety shows, spend more and more time on video apps on mobile phones and tablets. Mobile devices such as mobile phones and tablets continue to squeeze the living space of TV platforms with their absolute advantages in convenience and privacy.

Undoubtedly, the simultaneous multi-platform strategy of TV and app can help programs attract the largest audience. However, as we mentioned before, the high cost of broadcasting on TV platforms and the constraints of the SARFT have made this deal less and less cost-effective compared to the minimal results.

However, after cutting off the TV platform, it not only means more flexible program content selection and format, but also brings more new ways of playing with the help of the Internet. After downloading the Mango TV app, "2016 Super Girl" can not only watch the live broadcast perfectly, but also introduce the popular "bullet screen" gameplay. The audience can chat and have fun with the audience around the world while watching the live video. After hearing too much about social games, social variety show live broadcast may be the next hot spot in the variety show industry.

Audiences watching the live broadcast through the Mango TV app can also directly vote for contestants. The final champion of "Super Girl 2016" is determined by the audience vote as 70% of the final score. And unlike the traditional TV program that follows the TV camera, Mango TV also supports users to choose different camera positions during the live broadcast. If you want to watch Quan 9, Zhang Xiaoyu, Fang Yuan, or Wang Jinjin, it's no problem, just move your fingers twice.

What will be Mango TV’s next hit show after “Super Girl”?

From Hunan Satellite TV's first satellite transmission on January 1, 1997, to its first successful talent show, the first influential outdoor reality show, to today's first online variety show on Mango TV, Hunan Satellite TV, which has always been imitated but never surpassed, has always maintained an open attitude towards new things.

Unlike other platforms that tend to avoid the unknown, Hunan Satellite TV and Mango TV know that in today's Internet age, opportunities brought by sensitivity to technology and crises brought by slowness to technology always coexist. By bringing VR to live broadcasts and variety shows to the Internet, Mango TV has clearly positioned itself in the first echelon of keeping up with the pace of technology.

Circle 9, who won the "2016 Super Girl" championship night, represents the huge crowd in the music industry who are obsessed with the second dimension and lurking on the Internet. This may be the reason why she is supported by the judges and the audience.

With the great success of the online reboot of the super IP "2016 Super Girl", Hunan Satellite TV and Mango TV have also stated that they will gradually bring important variety show brands such as "Where Are We Going, Dad?" to the Internet. Obviously, Hunan Satellite TV and Mango TV have made the right move, and what will be the next step? Let us wait and see.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.