Sohu Video Emoticons Time-travel drama "Da Xia Ri Tian" interprets the correct way to open the original IP

As concepts such as "pan-entertainment" become more rational, the IP craze has begun to cool down. However, unlike previous big IPs, the value of original IPs has gradually become more prominent.

Especially for the self-produced drama content that video websites focus on, compared with large IPs with a certain number of fans, although original IPs have certain difficulties in publicity and promotion, they occupy a very important advantageous position in the exclusive broadcasting of copyrights and the development of the entire IP industry chain.

On September 13, another original IP web drama "Da Xia Ri Tian" jointly produced by Sohu Video and Feiyu Entertainment was officially announced to be launched. As a representative enterprise in the video website industry, Sohu Video has launched popular self-made dramas such as "Fleeting Time", "Wu Xin: The Monster Killer", "He's Coming, Please Close Your Eyes", and "Dear, Princess Syndrome" since the birth of high-click rate and high-reputation phenomenal works such as the light comedy "Diaosi Man" and "Jipin Lady".

Regarding the investment in self-produced drama content, Zhang Chaoyang has said more than once that "online self-produced dramas have entered the era of big dramas, and their business model has gradually been improved. In the future, self-produced dramas will move towards high-investment and intensive cultivation, and become an important module of video websites."

What is the difference between the original IP "Da Xia Ri Tian"?

As a new "time-travel drama" produced by Sohu Video, "Da Xia Ri Tian" is full of a strong sense of the common people's Jianghu from the character setting to the plot. It is reported that the drama tells the story of a "film-sticking boy" named Liu Ri Tian who is full of fantasy and dreams of kung fu in a snack street hidden with many folk martial arts masters. On the road to pursuing the dream of being a hero, he fights wits and courage with the villain Huo Yun (played by Gao Yi).

In addition, he and Dai Wenwen play two roles at the same time, namely Xiang Qianqian, the owner of a modern lobster shop, who develops a love affair with Dongfang Yu, the daughter of the ancient Four Seas Alliance, and forms a deep brotherhood with Dongfang Liancheng (Liu Shuai), the leader of the Four Seas Alliance. In addition, Dongfang Liancheng also has an emotional entanglement with two other female heroes, Yan Yufeng (Zhang Xinying) and Xu Mengshi (Yuan Baizihui); these link up the emotional lines of the show that are quite interesting beyond the comedy and kung fu elements.

With the Internet environment as its background and martial arts heroes as its theme, the original self-made drama "The Great Hero Ritian" also combines "good-looking idols", "topical gimmicks" and a variety of "walking, sword-dancing, and time-traveling emoticons" in one, with the Internet sense and humor dominating the screen.

In addition to doing enough homework on the core of the story and the narrative method, the drama also selected young and beautiful young actors and actresses such as Jiang Long, Dai Wenwen, Liu Shuai, Zhang Xinying, Yuan Baizihui, and other powerful actors such as Luo Jiaying, Cui Chengguo, Meng Yao, and He Wenhui to perform together. Especially the last four are all leaders in the world of emoticons.

Liang Guoguan, the chief director who has directed many works such as "The Legend of Shushan" and "The Legend of Lu Zhen", said: "'The Great Hero Ritian' is the first time I have really cooperated with an Internet team. They are younger, more objective and full of vitality. The entire filming was to create IP, but the team did not avoid or believe in the imported word IP. Instead, they treated every link soberly and seriously, and finally achieved the 'The Great Hero Ritian' that everyone sees now."

Is this the best era for original IP?

It is undeniable that before the craze for big IPs fades, in the context of inflated IP prices, a sharp drop in numbers, and limited content premiums, encouraging and supporting original IPs is the fundamental way to solve the IP industry market.

Especially for video websites facing certain production cost pressures, incubating original IP is the long-term strategy for developing self-made drama content. Because IP with absolute copyright control can not only create the maximum quality content, but also help accumulate and improve the user stickiness of the platform in the video field, and drive the dissemination of other high-quality content.

Judging from Sohu Video's actions in the self-produced drama sector in recent years, compared with other video website companies, it pays more attention to developing IP content with new elements. In the production of self-produced dramas, Sohu Video will also take user needs as the first starting point from the early selection of content, actor selection, script adaptation and shooting team.

While pursuing refined content production, Sohu Video also hopes to be able to get closer to the lives of young audiences through the content of its own drama section, and to make the plot more vivid, interesting and lifelike while quoting a large number of fashionable Internet terms.

From original integrated IP online self-made dramas to the subversive production of a "time-travel version of Kung Fu", Sohu Video has made another step forward in the innovation of its own dramas. This collaboration with Feiyu Entertainment, a newcomer in online video content production, in the form of a tribute to Kung Fu is believed to bring many surprises and expectations to the audience.

It is reported that this emoticon-packed drama, which is positioned as a time-travel martial arts comedy, will officially premiere exclusively on Sohu Video on September 20, with one fresh episode unlocked every Tuesday and Wednesday. Gold members can get a sneak peek at all 22 episodes.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.