What is the magic of big data from the Internet to the Internet of Vehicles?

The movie that has been popular in the circle of friends recently may be "Your Name." After achieving a box office of 300 million in 4 days, and this achievement was achieved after it was released in Japan for a long time before it was introduced to the mainland market. However, no matter how good the movie is, we still have to return to real life. No matter how good the emotional portrayal in the movie is, we still have to return to work and life. Here, I will review the chicken soup of the "Automotive Intelligence" salon event for you again. You are welcome to accept it.

In the past "Automotive Intelligence" salon, the guests shared and summarized many views on the Internet of Vehicles. If you like to communicate and learn, you will definitely not miss this opportunity to learn more. The Internet of Vehicles is a big topic with many branches, but the following points may make you shine.

Automakers lag behind in digital management

With the rapid development of the Internet, big data has a significant impact on the portrait of consumers, and it also has accurate tracking of consumer consumption habits. It is for this reason that many companies have discovered many business opportunities. Using the power of big data to create and establish competitive advantages is, of course, the way many start-ups are catching up. In the automotive field, this is a huge impact on traditional car companies.

Deloitte Consulting mentioned a phenomenon they found: "In the consulting experience of the past few years, we found that both German and Japanese car companies have two problems. The first is the connection of internal system data behind the company. For example, systems such as DMS and CRM were built relatively early, and these systems are not ready for the digital age. The second point, more importantly, is that companies need to obtain some external data to understand user behavior habits. Chinese car companies generally do not have direct contact with customers, but through dealers. At the same time, we also have many channels."

This is quite important. Most car companies are still more traditional. In today's digital age, car companies are still relatively "conservative" in the use of data, which gives many latecomers space and opportunities to exert their strength. I think everyone has seen the power of Internet data. Precision marketing and competitive placement have even created giant companies like Facebook, becoming the main source of corporate profits, especially in the era of Internet of Vehicles. Therefore, it is a very important development trend for information to guide the industry to change its industrial structure.

Precision service is the breakthrough at this stage

When talking about the power of data, we have to mention Yixiong Technology's positioning in the era of Internet of Vehicles, that is, its emphasis on the vehicle diagnostics industry.

The future of the Internet of Vehicles industry is promising, but the reality is bleak. At present, the era of concentrated Internet of Vehicles has not yet arrived, and it is still an industry that is "popular but not profitable". This is also a problem that many practitioners are worried about. However, Yixiong Technology has brought up the diagnostic instrument in the era of Internet of Vehicles, mainly to achieve the control function of the vehicle. This is mainly reflected in the time-sharing rental business that has exploded this year. For time-sharing rental companies, the service is a manifestation of precise service, "for example, unlocking, locking, honking, flashing lights, turning on the air conditioner, many of which are used in time-sharing rental."

Yixiong Technology said: "In terms of customized services for car manufacturers, we are now doing customization with some car manufacturers. Any car is composed of more than a dozen automotive electronic controls, each of which constitutes a gateway system. There are various data in the bus. Although the car manufacturer has the protocol for this data, there is no way to collect this data and conduct data mining." Therefore, in the subdivided field, there are still many companies that will need such services. Therefore, this is exactly the business model of the current Internet of Vehicles that utilizes the data advantage, and it is also a breakthrough to break the "popular but not popular" situation.

Last words

The future blueprint of the Internet of Vehicles has been drawn up, but due to various reasons, there are still many practical problems in the application implementation. However, this does not mean that there are no breakthroughs at this stage. The most important issue is how to maintain tenacious vitality on the eve of this change and wait for the arrival of the trend.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.