More than 31,000 SAIC passenger cars sold in February, up 139% year-on-year; a new pattern of the automobile market is expected to take shape

SAIC Passenger Vehicle’s sales in February exceeded 31,000 units, a sharp increase of 139% year-on-year, significantly exceeding the overall growth rate of 18% in the auto market, and strongly leading the Chinese auto market!

With high-quality products such as Roewe RX5, Roewe 360, Roewe eRX5, and MG Ruiteng, SAIC Passenger Vehicle has achieved success in multiple "fronts" such as sedans, SUVs, Internet cars, and new energy vehicles, driving the sales of SAIC Passenger Vehicles to continue to rise. The Internet car Roewe RX5 has accumulated sales of more than 120,000 units, breaking the blockade of joint venture models in the price range above 150,000 yuan, winning the title of "150,000 King", and ushering in the era of "quality-price ratio"; China's first true plug-in hybrid new energy vehicle Roewe eRX5, equipped with "blue core", "green core" and "Internet", is the first to usher in the "three-engine era". With more new products such as MG ZS and Roewe i6 entering the market, SAIC Passenger Vehicle will also lead China's automobile industry to break through with more new technologies, new experiences, and new values, and create a new pattern in the automobile market.

Roewe's strong growth of 176% and new models are ready to be launched

As the flagship models of the Roewe brand, the new generation of high-quality products such as the Roewe RX5, Roewe 360, Roewe eRX5, and Roewe i6 have achieved great sales and reputation with their leading new technologies, new experiences, and new values. In February, the cumulative sales of the Roewe brand exceeded 24,000 units, a year-on-year increase of 176%, significantly ahead of the overall auto market growth rate of 18.3%.

Roewe RX5

The world's first mass-produced Internet car, the Roewe RX5, sold 11,585 units in February, even during the Spring Festival holiday and with reduced purchase tax subsidies, surpassing many joint venture brand models that have long occupied the top ten of the SUV best-selling list, setting a record for the development of domestic brand cars. Since its launch, the Roewe RX5 has continuously broken its own sales records. Among the 72 new cars in 2016, it has accumulated sales of more than 90,000 units and an average monthly sales of more than 15,000 units, becoming the "monthly sales king" of new cars launched in 2016. In 2017, the sales of the Roewe RX5 continued to rise, and the cumulative sales have exceeded 120,000 units so far. It is worth mentioning that among the total sales of more than 120,000 units, more than 70% of the models are Internet versions priced between 148,800 and 186,800 yuan. It can be said that the Roewe RX5 has broken the price blockade of 150,000 yuan for joint venture brands, and has taken the lead in winning the "150,000 yuan king" of new SUVs for domestic brands. At the same time, the Roewe brand will launch the Roewe RX5 manual interconnected version on March 13, which will further increase sales.

Roewe RX5

In addition to the continuous increase in sales, the Roewe RX5 has also been cordially "received" by Premier Li Keqiang, and has won the "iF DESIGN AWARD 2017 Design Award", the German Red Dot "China Good Design" Award, the 2017 Xuanyuan Award Annual Award and other honors. In addition, data shows that most of the Roewe RX5 users come from high-income families, and self-employed entrepreneurs, state-owned enterprise executives, government officials, etc. are the mainstream core groups of the Roewe RX5; and among the owners of the replacement and additional purchase of the Roewe RX5, as high as 40% are converted from joint venture brand owners, among which the conversion rate of luxury brand owners exceeds 20%. These data prove the strong competitiveness of the Roewe RX5 from multiple angles.

The sales of the "Roewe 3 Series", which consists of Roewe 360 ​​and Roewe 350, continued to maintain high levels, with sales exceeding 11,000 units in February, a year-on-year increase of 37%. Among them, 360 sold more than 8,000 units with its all-round high quality and solid user reputation, demonstrating its strong product competitiveness as the "Triple Crown" of "CarPlay Model Sales King", "Quality King" and "A-Class Car Fuel Efficiency King".

Roewe 360

Roewe i6, the world's first mass-produced Internet family sedan, has achieved 100-point cross-class quality performance, including the lowest drag coefficient of 0.25 in its class, the widest body of 1835mm in its class, the best wheelbase of 2715mm in its class, and the largest interior soft package area of ​​80% in its class, as well as preferential policies such as sincere prices and free basic traffic for life. The company received nearly 4,000 orders in the first weekend after its launch, and exceeded 10,000 in the second weekend, making it the best choice for family sedans in the mobile Internet era.

Roewe i6

The rapid growth of Roewe brand sales continues to attract a large number of dealers. Last year, Roewe added 150 new dealers, with a growth rate that exceeded that of joint ventures, and Roewe's channels have achieved full profitability. With the launch of products such as Roewe i6 and Roewe eRX5, the construction of Roewe's dealer network will be further accelerated this year, and the Roewe brand will provide consumers with more new value that can change the times.

MG's "Double G" combination of high performance and high cost performance is popular; plug-in hybrid new energy vehicles win the championship again

In February, MG brand sales continued to rise steadily, with a year-on-year growth of 54% for all models. Thanks to the "Double G" combination - the new MG GT and MG GT surpass the same level of product strength in terms of intelligent connectivity and power, the sales of the two models in February achieved year-on-year growth of 38% and 664% respectively, continuing to create purer driving pleasure for consumers with high performance and high cost performance.

All-new MG GS

The "double G" combination performed well, and the world's first Internet SUV with built-in Alipay function, MG ZS, also attracted much attention from the market. As "the first Internet SUV for young people", MG ZS has a high-value design that meets the aesthetic taste of consumers, as well as a series of leapfrog configurations such as the largest sunroof of 1.19 square meters, the largest soft package, and the most powerful intelligent interconnection system, plus an 8-inch ultra-large screen. It has received more than 5,000 orders before it was launched. After its official launch in March, MG ZS will further stimulate the SUV market, and the sales performance of the MG brand this year is worth looking forward to.

MG ZS

In the new energy sector, SAIC New Energy was the first to promise "no price increase". In the context of the overall market decline, its sales in January and February showed strong growth, leading the market. In February, SAIC New Energy took another step forward in the 30% market share it achieved last month, with sales of nearly 2,000 vehicles, a 37% increase from the previous month and a 370% increase from the same period last year, becoming the only bright spot in the new energy market. Among them, the main selling model Roewe e550 continued its high-speed growth trend after winning the sales champion in the field of plug-in hybrid vehicles in China last month, with sales reaching 1,122 vehicles, a 17% increase from the previous month and a 172% increase from the same period last year, winning the sales champion of plug-in hybrid new energy vehicles for two consecutive years. The sales of the hybrid version of the "world's first Internet new energy SUV" Roewe eRX5 exceeded 600 units, with a significant growth trend, reflecting the strong market demand for this high-quality new energy Internet vehicle. Next, with the launch of the pure electric version of Roewe ERX5 and Roewe ei6, SAIC New Energy will bring more high-quality products to users, and the continuous increase in sales may become the norm in 2017.

Roewe eRX5

In the future, SAIC Passenger Vehicle, which has maintained high growth and entered the "fast lane" of development, will accelerate the pace of innovation. Focusing on SAIC Group's four major strategies of "electrification, networking, intelligence and sharing", it will actively embrace major trends such as the Internet technology revolution, low-carbon environmental protection, and automobile consumption upgrades, deepen product structure adjustments, and bring more new value that can change the times to consumers through disruptive Internet cars, new energy vehicles, high-efficiency power and other new products, and provide a model for reference for China's automobile industry to break through.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.