Electric Technology Car News: Geely's new car Lynk & Co debuts. Why do domestic cars focus on promoting high-end sub-brands?

In the past two years, domestic brands have been keen on the development of high-end brands, from Chery's Qoros to Harvard's vv7, all want to take the lead in the mid-to-high-end field. The Shanghai Auto Show is coming soon, and Geely and Volvo will launch their new brand, LYNK&CO, in Shanghai, positioning it in the mid-to-high-end field. The name LYNK&CO is confusing at first glance, of course it also has a Chinese nickname - Lynk & Co, and the first compact SUV released this time is called Lynk & Co 01.

In fact, a few months before the release of this car, Geely released the LYNK&CO 01 concept car in Gothenburg, Sweden. When the mass-produced car was released, it was announced that it would provide three free services: lifetime free warranty, lifetime free wifi traffic, and lifetime free roadside assistance. It can be seen that Geely attaches great importance to this car. Today, we are curious to see what surprises Geely and Volvo will bring.

Lynk & Co has adopted the split headlight design that is popular this year. The L-shaped daytime running lights on both sides of the hood are highly recognizable, and are said to be inspired by the northern lights. The headlights are integrated with the honeycomb-shaped grille at night, and the front lights are divided into three layers from top to bottom. The overall look is very dynamic, and it is clearly positioned for urban routes.

The new car's LOGO is formed by the deformation of the letter L made of two different materials. Although it is not conspicuous, the texture is good.

From the side, the new car has a streamlined shape, especially the unique design of the C-pillar, where a curved metal line extends from the bottom of the car to the C-pillar, making the floating roof more dynamic. Lynk & Co 01 offers hybrid models, so the front of the car is relatively long, and there is also a charging socket under the nameplate on the side of the car.

Like the front of the car, the rounded rear of Lynk & Co 01 is also very creative, especially the energy crystal taillights. Each set of taillights is composed of eight cubic crystals, which is very technological and highly recognizable.

The interior is very different from the current Geely family-style interior. It can be seen that the overall style is very fashionable and is completely designed for young consumers. The three-spoke steering wheel is very simple and sturdy, but it is a pity that there is no shift dial. The interior uses a large area of ​​black material and the style is very simple. Only the steering wheel and the air-conditioning outlet have two gold decorations. The 10.25-inch LCD instrument panel is rich in functions and also increases the technological sense of the whole vehicle. At the same time, the 10-inch center console is also eye-catching. The large screen simplifies many physical buttons, and the center console tends to be easy to operate in the driver's seat. But personally, it is not very convenient to touch the screen while driving.

In terms of body size, we only know that the wheelbase is 2730mm, which is quite impressive compared to other compact SUVs, and the interior space is also sufficient. The trunk is relatively regular in shape, and the capacity after folding down the seats is quite good in the same series.

In terms of seats, the integrated sports seats are still positioned for the young market, with good support, but not soft enough and compromised in comfort. In terms of configuration, Geely's current mainstream configurations are all equipped, while the gear lever uses an electronic shifter and has different driving modes to choose from. It is worth mentioning that Lynk & Co 01 is based on the CMA platform, which is compatible with Volvo's autonomous driving system, and its parts are compatible with the SPA platform. In addition, Volvo's new generation V40 series is also based on this platform.

In terms of power system, Lynk & Co 01 is equipped with two different specifications of turbocharged direct injection engines, 1.5T and 2.0T. It also provides a plug-in hybrid system based on the 1.5T engine and lithium-ion battery technology. In terms of gearbox, it will use manual or dual-clutch gearbox. The 1.5T is equipped with a 7-speed dual-clutch gearbox.

In general, as a new mid-to-high-end brand under Geely, it can be seen that it is very creative from the appearance to the interior, and the positioning of the model is also very clear. This is also the mainstream trend of domestically produced cars at present. Therefore, brands can develop models with clear market positioning and layout their own product lines, but whether the market can accept it in the end depends on the real strength of the model.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.