Will LCD be eliminated and OLED will be the main force in the future?

With the launch of more new display products with OLED screens this year, the entry of OLED into people's lives is an irreversible trend in the current display industry. We have also seen many panel manufacturers constantly adjusting the allocation of production capacity, and the production lines of LCD panels have been continuously compressed , in sharp contrast to the increase in OLED production lines.

The current battle between OLED screens and LCD panels in China's display industry seems to be doomed to fail. To sum it up in one sentence, the emergence of new things is accompanied by the demise of old things. All of this is irresistible. Just like CRT was gradually replaced by LCD and declined, LCD is now experiencing the same fate.

Now the time is ripe for the popularization of OLED

Now the time is ripe for the popularization of OLED. Both the yield rate and production cost of the product have reached the requirements for large-scale production for mass application. However, the high amortized cost of use will also make the products that initially adopt OLED screens expensive. For example, the price of the curved OLED version of Apple's next-generation iPhone8 is likely to exceed 10,000 yuan.

Curved screen will be the main theme of the display industry development

Curved surfaces will be the main theme of the future development of the display industry, but LCDs are unlikely to take on the responsibility. Take the popular curved monitors as an example. There are indeed advantages to making the monitor screen curved. That is, when the screen is bent into a certain arc, almost all the display points on the screen can be equidistant from the center of the audience, which can reduce image distortion at the edge of the screen. This is also the biggest selling point for monitor manufacturers to promote curved products.

Curved surfaces will be the main theme of future display industry development

Curved LCD has the advantage of being in line with the best viewing effect for the human eye, but the disadvantage is that LCD has fundamental differences in physical properties compared to OLED. In theory, OLED can be bent arbitrarily, but the properties of LCD TVs determine that it is not suitable for curved products, so the curved displays we see today have limitations on curvature, such as the new 2000R and 1800R displays.

Curved products are easily damaged and more expensive to use than LCD

At present, foreign and domestic mainstream display manufacturers are still promoting curved displays. Today's curved displays can only be regarded as transitional products, which are curved for the sake of being curved and are a compromise between commercial costs and user needs. The main reason is that OLED technology is not yet mature, curved products are easy to break and the cost of use is higher than that of LCDs, and there are defects in lifespan.

OLED can be bent or even folded

From a physical property perspective, LCD is not suitable for being curved, while OLED can be bent or even folded to any degree. Currently, the curved displays on the market basically have a fixed curvature. In addition to possible image distortion and discoloration, their prices are also relatively high. Overall, curved LCD displays may be a transitional product that consumers pay a high price for, and this is also a compromise in the current technological development.

OLED can be bent or even folded to any degree

Some display manufacturers are currently keen on promoting curved products. On the one hand, it is because of the profitability of the emerging market, and on the other hand, they see the prospects of the future curved market. Unlike LCD, OLED does not require backlight, and its self-luminous characteristics allow it to have significant improvements in visibility and brightness. At the same time, the advantages of sensitive response and thin thickness give OLED products advantages in use.

The current yield rate of OLED can reach 80%

Although the technical realization of OLED panels is difficult, the development started late, and the technical level is limited to the early stage of development and cannot be comparable to LCD TVs, and there are also doubts about low yield rate, high cost, short lifespan, and image retention. However, with the continuous increase in investment in OLED panel production, the current yield rate of OLED has reached 80%, and the lifespan and image quality have also been greatly improved.

OLED will not replace LCD in a short time

The future of OLED is very worth looking forward to. Many industry insiders said that OLED products will be launched on a large scale in 2017, and the rapid popularization of OLED is just around the corner. However, based on the forecast of future display industry development, OLED will not replace LCD in a short time. In the period of transition between LCD and OLED, manufacturers should strike a balance between immediate interests and future interests of OLED, and should not rush into it like VR, which would not be worth the loss.

OLED will not replace LCD in a short time

OLED is currently highly praised by the industry and has basically solved the problems of lifespan, yield rate and stability. As the current OLED industry chain matures, OLED will first develop in the high-end display product market in the future. The slightly high product prices will prevent OLED from immediately overthrowing the mainstream position of LCD products.

The current development of OLED is very similar to the situation when LCD was popularized.

Now many panel manufacturers are flocking to prepare for the OLED industry. The current development of OLED is very similar to the initial popularization of LCD. LCD will eventually disappear like CRT, but the replacement of old and new products will have a coexistence period, which may be as short as one or two years or as long as five to ten years. After all, in addition to cost and production capacity, OLED also has factors such as human strategy.

The market size of the OLED era is difficult to estimate

Why do we say that LCD displays will be eliminated? We have two reasons. First, from a technical point of view, the display principle of OLED is completely different from that of LED and LCD, and its picture performance completely surpasses the current LCD . Then, in terms of physical properties, OLED is not only ultra-thin but also rollable and foldable.

OLED is not only ultra-thin but also rollable and foldable

The excellent physical properties of OLED are of great significance. Curved display can expand the physical form of future TV products, and this will greatly expand the existence of display products in daily life. For example, places that were originally thought to be impossible to display on clothes, shoes and accessories will shine. The market size of the entire display industry after entering the OLED era is even more difficult to estimate.

LCD may soon be phased out

It is foreseeable that in the future display industry, LCD may soon exit the stage of history, and be replaced by OLED products of various sizes. At present, the essence of various new LCD technologies is basically micro-innovation based on the existing traditional LCD display technology. They are intermediate products in the process of transformation from LCD to OLED screens. They will eventually be replaced by OLED, and this time point is just around the corner.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.