Electric Technology Car News: Volvo S90 has a heavy responsibility to compete with BMW, Mercedes-Benz and Audi, but its sales are dismal. How can it turn around?

Electric Technology Car News: Volvo S90 has a heavy responsibility to compete with BMW, Mercedes-Benz and Audi, but its sales are dismal. How can it turn around?

For medium and large sedans, except for some personalized consumers, most people will still choose ABB models. Speaking of Volvo S90, it is not a model that only satisfies niche consumers. Its positioning meets the requirements of most consumers for medium and large cars. So, why not give yourself one more choice, and this choice does not allow you to pursue personalization and lose some qualities that cars of the same level should have, such as space, comfort, or luxury. You still look at it as a regular medium and large car consumer, but you may gain some different feelings.

In terms of appearance, the Volvo S90's exterior styling is elegant yet powerful, and the overall shape gives people a relatively simple feeling, but it is also full of aura of majesty without anger. Thor's hammer LED headlights are standard for the entire S90 series, which not only have a satisfactory sense of technology and functionality, but also have a high appearance.

The front grille of this car adopts a concave design, which makes it look more layered. At the same time, the front grille of all models in the Chinese version is equipped with chrome decoration, which is only available in the mid-to-high-end models of the overseas version. Although the body is lengthened, the overall sense of lines and body proportions are not broken. The waistline of the body is low in the front and high in the back, and it is slightly depressed near the rear of the car, creating a more dynamic feeling. This feeling is completely different from the traditional medium and large cars that take the route of martial and steady, and it can be said to have a unique flavor.

In terms of interior, S90 offers four interior colors to choose from. In terms of aesthetics, I think beige is the most eye-catching, while dealers say that amber is more popular. I personally think brown is also good, with a relatively calm style and good dirt resistance. Compared with pure black interior, two-color combination is more upscale.

The center console wrapped in Scottish Bridge of Weir leather is a unique configuration for the S90 T5 Ultimate Edition, which creates a completely different visual effect and sense of class. The S90's seat model is very good. Although the filling is relatively hard, the overall ride comfort is great. As a top-of-the-line model, its seats are ventilated, heated, and electrically adjustable in terms of lateral direction and seat length. It also has a massage function, which is very comfortable to use.

In terms of power, the domestically produced Volvo S90 currently offers two power options, T4 and T5. Both use a 2.0T single-turbocharged engine, with the T4 version having a maximum power of 190 horsepower/maximum torque of 300 Nm, and the T5 version having 254 horsepower/350 Nm. It is worth mentioning that both engines have OverBoost mode (supercharged) technology. When OverBoost is turned on, the T5 version engine will get an additional 30 Nm of torque, with a maximum instantaneous torque of 380 Nm.

So far, Volvo S90 has left me with a very good first impression. First of all, its interior materials are really pleasing. The leather-wrapped center console feels delicate, and combined with natural walnut trim and Nappa leather, it is top-notch in both touch and visual quality! Therefore, I still stick to my point of view on the first page. If you like Volvo cars and have a sufficient budget, I strongly recommend buying the T5 Zhizun version. The luxurious experience it brings is really not something that other configuration models can give.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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