Tesla's sales in California fall: old cars are not selling well on the eve of launching new cars
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According to foreign media reports, according to statistics from market research firm IHS Markit, in April this year, the number of Tesla cars registered in California, USA, fell 24% from a year ago. Investors are worried that demand for Tesla's luxury Model S sedan will slacken ahead of the launch of the Volkswagen Model 3. Earlier this week, Tesla reported that global deliveries of its Model S and Model X SUVs in the first half of the year were at the bottom of its guidance range. That sent its shares down and raised questions about whether there is still demand for its older vehicles. Tesla's shares more than doubled from early December to the end of June as investors believed that Chief Executive Elon Musk was on to the right track in his strategy to transform the company from a maker of luxury electric cars with a smaller market share into a maker of mass-market cars, storage batteries, electric trucks and solar roof tiles. Tesla's market value once surpassed that of General Motors Co. and Ford Motor Co. But Tesla's shares have fallen about 20 percent since June 23 as investors worry that demand for the company's existing models is waning. Overall electric vehicle sales still account for less than 1 percent of all car sales in the United States, despite the increasing number of electric vehicles launched by Tesla and other automakers. Tesla declined to comment on its vehicle registrations in California. It noted that its global deliveries in the second quarter were up 53% from a year ago, with Model S deliveries growing to more than 12,000 and Model X deliveries growing to more than 10,000. Earlier this week, Tesla said battery production issues delayed second-quarter vehicle production until early June. California, a haven for environmentalists and technology companies, is one of Tesla's key markets. The company does not break down its vehicle deliveries by geography. IHS analyst Stephanie Brinley warned that one month's statistics are not enough to explain changes in demand for Tesla's vehicles. "If Tesla had production issues this month, that would explain the lower registrations," she said, citing Tesla's battery production issues. However, she also said the Model S, first introduced in 2012, may need an update. "They haven't changed much in appearance or software," she said. "The Model S is a very stylish car. I certainly understand why its sales have been a little soft because it's a little outdated." In addition, industry data reviewed by Reuters showed that Model S registrations in California were uneven in the first four months of 2017, with the number varying by more than 1,000 each month. In terms of its growth rate in California, the Model S's growth rate peaked in February, fell sharply in March and turned negative in April. Brinley said it was difficult to assess whether this reflected changes in market demand or Tesla's actual delivery capabilities. IHS found that in the first four months of this year, car registrations in California and the United States as a whole were rising sharply. However, in April, car registrations fell sharply. IHS has not yet released statistics for May or June. In May, Musk worried that the Model 3 car might cannibalize Model S sales. He told investors that some "uninformed" consumers might see the new Model 3 as an upgraded version of the Model S, which could affect the number of Model S orders. The new Model 3 costs $35,000, about half the price of the Model S. Tesla reported that it delivered 47,100 vehicles worldwide in the first half of 2017. It had forecast deliveries of 47,000 to 50,000. In May, Musk said demand for Tesla's luxury cars would reach 100,000. IHS reported that Tesla's vehicle registrations in California fell to 2,177 from 2,867 in April. Its national registrations fell about 10% from 4,334 to 3,911. For the first four months of this year, California registrations rose to 6,926 from 5,804, and national registrations rose to 15,288 from 10,937. Tesla's stock fell 5.6% to $308.83 on Thursday. However, it is up about 45% so far this year.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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