Electric Technology Car News: With its handsome appearance and stunning interior, what exactly does MG ZS rely on to attract young people's attention?

The concept of small SUV was born in 2013. The strong market response after the launch of Buick Encore attracted many joint ventures and domestic brands to join in. This is a great opportunity for domestic brands. The price of small SUVs of joint venture brands on the market is close to or even higher than that of joint venture compact cars. Although they are SUV models, their space performance is not satisfactory in comparison.

On the contrary, domestic brands always have an advantage in terms of price, and on this basis, consumers can be more receptive to such products. After all, spending 100,000 yuan to buy an SUV is easier to satisfy than buying a small car. If this small SUV is more beautiful, has more configurations, and lowers fuel consumption, it would be perfect. As a new generation of power, does MG ZS meet such standards?

In terms of appearance, young people are actually very concerned about their reputation. No one wants to buy a car that looks low-end. It has to be said that MG ZS has done a good job in face engineering. It looks very fashionable and handsome enough. The electroplated star-shaped grille looks very delicate. The inside of the grille is painted red and the outside is painted black, which is both sporty and fashionable. The front surround style of the 1.0T model is different from that of the 1.5L model. The 1.0T model emphasizes more on sports and looks quite dynamic. However, there are gains and losses. Perhaps due to the styling factors, the 1.0T model is not equipped with front fog lights.

The headlights with squinting corners are very dynamic, and the structure of the lamp group is also carefully designed, but the brightness of its halogen high/low beam lamps is dim. The side design is very smooth and coordinated, and the disconnected waistline looks very three-dimensional, highlighting the sense of power. The 17-inch five-spoke two-color wheels have a strong sporty atmosphere, which is consistent with the overall design style of the appearance. The tail is simple, looks fuller and relatively atmospheric, and the smoked taillights add a touch of sportiness to the whole car.

In terms of interior, the center console is simple and elegant, and looks very comfortable. A small amount of red elements are used for embellishment, which is both fashionable and sporty. Part of the center console is made of soft materials, which looks and feels high-end. In addition, it has imitation stitching, which further enhances the sense of quality.

The steering wheel is similar to the Golf GTI, with a three-spoke flat bottom that looks quite sporty and a good grip. The 8-inch central control touch screen has fine image quality, a simple and beautiful interface, smooth operation, and many interesting functions. There is a storage slot of considerable size in front of the shift lever, as well as two USB ports and a cigarette lighter port inside, which is in line with the car-using habits of young people.

In terms of power, the three-cylinder 1.0T turbocharged engine equipped in MG ZS is very topical. Does the three-cylinder engine shake? Is the power sufficient for such a small displacement? These will become the criteria for users to buy a car.

In summary, the appearance and interior design of MG ZS are quite successful and in line with the aesthetic taste of young people. It gives people the feeling that it knows what young people want.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.