Why does Weijing dare to "touch into porcelain" Xiaomi?

Two months later, Xiaomi TV finally brought the popularity it had at the CES in the United States at the beginning of the year to China. However, this product, called Xiaomi TV 4A, is not the previous Xiaomi TV 4 that featured extreme design. After its release, it once again became the focus of heated discussion and controversy in the TV industry.

Ultra-thin and voice-activated, are you satisfied with this Xiaomi TV?

At the beginning of the year, Hugo Barra, then vice president of Xiaomi, amazed the American people with a TV that was less than 5mm thick. Now, President Barra has parted ways with Xiaomi. Wang Chuan, the leader of Xiaomi TV, did not let the Xiaomi TV 4A launched in China continue the ultimate design of Xiaomi TV 4, but chose to use voice recognition technology as the biggest selling point of the product.

At the Xiaomi TV launch conference, the mysterious Plan A and Plan B whetted people's appetite, but the Xiaomi TV 4A that finally debuted was more like a "spare tire" product, telling domestic consumers that design and functionality cannot be achieved at the same time.

In recent days, the technology circle has been discussing "what is the relationship between Xiaomi TV and its voice technology partners". I guess no one can explain clearly what kind of plan Xiaomi TV 4A is.

Talking about the voice recognition technology itself, Xiaomi, which is good at speaking with running scores, proposed a recognition rate of 97% this time and said that such a high recognition rate is "commendable". However, is this really the case?

In fact, as early as the end of last year, Sogou, Baidu and iFLYTEK all showed the outside world their latest progress in speech recognition and machine translation. It is worth noting that these three companies announced almost at the same time that their Chinese speech recognition accuracy rates had reached 97%.

Therefore, it can be basically determined that before 2017, the 97% voice recognition rate could already be regarded as the average level in the field of language technology, making the biggest highlight of Xiaomi TV 4A seem a bit mediocre.

To create a real "Plan B", how will Weijing take action on April 5?

That is, when Xiaomi had not figured out its "AB Plan", Weijing, which is also in the Internet TV camp, took the initiative to announce its new product plan on April 5, claiming to complete Xiaomi TV's "unreleased Plan B", and even attracted the attention of big Vs such as Xue Manzi on the Internet.

Subsequently, Weijing released more information, repeatedly hinting that a big move would be launched on April 5th.

As we all know, focus and openness are the two major labels of Weijing, and Weijing's openness is all-round and three-dimensional. It is understood that this time Weijing TV new product plan cooperates with top supplier Corning, and is the first to apply Iris glass to the production of new TVs. It has also made a lot of optimizations on the TV structure to achieve "Apple quality".

At the same time, Weijing has also reached a cooperation agreement with the MIT Media Lab in the United States to achieve the interoperability and sharing of high-precision technologies, as well as the experimental application of interactive means in the field of smart homes.

Especially in terms of voice recognition technology, which is the main feature of the new Xiaomi TV, Weijing has actually already achieved an industry-leading level of 97.8% in accuracy in language recognition technology through close cooperation with partners such as Microsoft and iFlytek. The next new product will join hands with iFlytek, the world's top intelligent voice technology provider, to conduct useful explorations in local voice control.

After the marketing concept, the future of the Internet TV industry belongs to the pragmatic people

From various "black technologies" on mobile phones to the artificial intelligence "PatchWall" on TVs, last year Xiaomi continued to "rename" the not-so-new features of its various products. This year, this "concept-playing" technique has been extended to Xiaomi TV 4A.

People often say that the television industry, which is developing relatively slowly, needs to constantly come up with new concepts to find market hot spots and user pain points. However, behind all the new concepts, there is always a need for epoch-making products and excellent technical support. For example, if the Bluetooth remote control is still used as a selling point for the product at this stage, it can only be regarded as an overdrawn concept.

Just like in the field of Internet TV, Xiaomi and Whaley are obviously both technology trendsetters of this era, but due to their different innate genes and different industrial layouts, they have developed their own development strategies and marketing methods.

When Xiaomi TV no longer takes the extremely ultra-thin metal route, but instead embarks on the plastic route that is described by some technology media as "bold and heavy", while the design is becoming more and more mediocre, the voice function that it focuses on is actually at a mediocre middle level. "Returning to the time before liberation overnight", well-known media such as Huxiu.com evaluate Xiaomi today in this way.

Although WeTV is a latecomer in the Internet TV market, it has always been pursuing excellence, upholding the geek spirit to create the ultimate products. It is also in the first echelon in the control of cutting-edge voice technology, insisting on making high-quality products that young people love and leading the trend of technology.

The market obviously prefers extreme pragmatists who are "good at doing things" rather than mediocre boasters who are "good at talking". This gives us reason to believe that the update and iteration of Weijing TV on April 5 may be more valuable than all the plans that Xiaomi TV has come up with at this stage.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.