Chen Binbo was transferred to Dongfeng after his success, and Zheng Chunkai took over as the deputy general manager of Dongfeng Honda

"I am officially leaving Dongfeng Honda today and returning to Dongfeng." This afternoon, Chen Binbo officially confirmed on WeChat with reporters from Auto Commune and Daily Auto that he had left Dongfeng Honda and was transferred to the headquarters of Dongfeng Motor Corporation. On December 28, Honda's 2017 board of directors, which was not held in Wuhan, came unexpectedly. The summary of the year and the plan for next year were discussed step by step, but a new piece of news at the board of directors made the meeting more unusual. According to Dongfeng personnel, Chen Binbo will no longer serve as the executive vice president of Dongfeng Honda, and will be appointed to another position; Zheng Chunkai, secretary of the Party Committee of Dongfeng Passenger Vehicle Company, will replace Chen Binbo as the executive vice president of Dongfeng Honda.

Chen Binbo, this name has been widely known in the industry in the past two years with the rapid development of Dongfeng Honda. As the executive vice president of Dongfeng Honda, Chen Binbo has made great contributions to the growth of Dongfeng Honda from a non-mainstream automaker with just over 200,000 units to a strong automaker with 700,000 units, and has built up the competitiveness of the entire value chain for it. In January 2010, with a transfer order, Chen Binbo, the former deputy general manager of the marketing headquarters of Dongfeng Nissan Passenger Vehicle Company, went north to Wuhan to take charge of Dongfeng Honda as the top Chinese leader.

After nearly 8 years of experience, under the management of Chen Binbo, Dongfeng Honda has survived the severe test from 2013 to 2014, and has gradually transformed from a company with only CR-V to a "troika" and gradually formed a full matrix of SUVs, MPVs and sedans, becoming a force that cannot be ignored in the market. During this period, Chen Binbo has always adhered to the development concept of "Dongfeng Honda is to become a distinctive brand, a brand that is different from others", established steady growth as the expansion feature of Dongfeng Honda, helped Dongfeng Honda quickly get out of the adjustment period, and established a strong system competitiveness, which also allowed Dongfeng Honda to enter the fast track in recent years.

In 2016, Dongfeng Honda's cumulative sales reached 595,707 units, a significant year-on-year increase of 47.44%, far exceeding the annual sales target of 450,000 units set at the beginning of the year; as of December 26 this year, Dongfeng Honda, which has successively raised its targets, has accumulated sales of more than 700,000 units, a double-digit year-on-year increase. CR-V, XR-V and the tenth-generation Civic have won high market recognition and have become one of the biggest winners in the overall low-growth environment. It can be said that it is thanks to Chen Binbo's single-handed operation that Dongfeng Honda has completed the strategic transition from "small market with large share" to "large market with large share", and has laid a strong system foundation for the construction of a million-unit scale in the future.

Zheng Chunkai, who took over this time, actually had close ties with Dongfeng Honda as early as 1998, and even served as the general manager of Dongfeng Honda's engine for a time. He is an out-and-out engine expert. After joining Dongfeng Passenger Vehicle Company as deputy general manager, he also took charge of engine research and development tasks. After becoming the party secretary of Dongfeng Passenger Vehicle Company in 2014, Zheng Chunkai was mainly responsible for quality and production, helping Dongfeng Fengshen brand to establish a good quality system, laying a solid foundation for the implementation of Dongfeng Fengshen's "quality management" strategy. The pressure of taking over at a high position has also become prominent. How to strengthen the system capabilities of 700,000 vehicles after Dongfeng Honda has experienced rapid growth, and build a stronger product and system capabilities at the scale of one million vehicles, and adhere to Dongfeng Honda's core development concept of steady growth, these tests will appear as Dongfeng Honda shifts to the "large market and large share" strategy, which is also the responsibility and pressure that Zheng Chunkai bears.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.