It's as smooth as iOS and as stable as Android, so why doesn't anyone use it?

Among the world's three major mobile operating systems, Android leads by an overwhelming margin, and Apple's iOS share is shrinking. Windows 10 mobile, the world's third largest operating system, is actually negligible. Why is this the case?

Just talking about the system, I feel that Windows phone is better than iOS and Android. The personalized settings are more user-friendly than iOS. It does not generate a lot of junk files like Android, and it does not automatically start many apps in the background. The system is smooth without any lag, the transition animation is smooth, the main page can be customized to be transparent and very beautiful, Lumia professional photography is very good, there are no ads when watching videos on Youku, and it supports documents such as word tables very well.

1. Several companies that have reached strategic cooperation with Microsoft are not strong enough.

In terms of hardware, the decline of Nokia + HTC has nothing to do with WP, but in the eyes of the public who do not know the truth, their gradual decline is equivalent to the gradual decline of WP. In terms of software, many high-quality applications on IOS have been delayed for more than a year to land on WP. This is even more true in China. Quite a number of applications are still stuck in the WP7 era.

2. The audience is too small

The audience is too small, and most domestic users still prefer to follow the crowd and don't want to try easily, especially girls. If your friend buys a mobile phone, she will definitely give priority to Apple and Samsung, and her perception of weak chicken and duck still remains on the Symbian system.

3. The localization work has not been done enough, and too much has been castrated in China.

Take localization as an example: Nokia's map navigation is very good, the best navigation on any mobile phone platform I have ever used, but the map update work is very inadequate, which makes Kaleidoscope and other awesome applications useless in third-tier cities.

Castration: Countless people complained to me that the search button is useless. But the Hong Kong version of WP can search for city scenery, scan QR codes, and the US version can scan songs, books, etc. It is very useful. In China, it seems that it has no function except Bing.

4. User habits are difficult to change

Users have become accustomed to the operating modes of Android and IOS, and feel very uncomfortable with the operating methods that have undergone major changes, such as WP.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.