They can only make high-end phones, and even cheap phones fail. This is the real Apple.

As the world's second largest mobile phone manufacturer, Apple took the first place in the global market in the fourth quarter of last year. In the global smartphone market, Apple and Samsung share more than 90% of the profits, while other mobile phone manufacturers are either making little profit or in a loss-making state.

Apple also has its pain, that is, it cannot be a cheap phone, it is difficult to expand its market share, and it can only be a high-end phone. Apple has launched two cheap versions of the phone, but they have failed without exception. However, Apple's flagship phone is getting stronger and stronger, and its sales are rising steadily. The Apple phone is a role model for domestic mobile phones to pay tribute to, and it is the object of many manufacturers' dreams, but no manufacturer can become an Apple phone. After all, there is no longer that mobile Internet outlet, and there is no great man like Steve Jobs.

Apple's mobile phone has been different from the beginning, taking the high-end route. It has been perfected under the leadership of Steve Jobs. It has the most innovative functions, the most powerful performance, the best craftsmanship, and a perfect operating system. Such a mobile phone should not be cheap.

Jobs was revered as a god by domestic mobile phone manufacturers. His ideas also made Apple phones subvert traditional mobile phones and usher in an era. During Jobs' time, Apple only released one mobile phone a year and focused on polishing it. Only such a mobile phone was perfect, and Apple had such confidence. Xiaomi, which was just founded at that time, also learned from Apple step by step, but unfortunately became Samsung and adopted the strategy of launching a large number of mobile phones. The dazzling products are not only no longer extreme, but also no longer confident.

After Jobs left, Apple stopped innovating. Apple introduced larger screen phones and started to try cheap phones. After all, Cook is a businessman, and he only cares about how high the sales of Apple phones are. Apple first launched the iPhone 5c, which is a cheap version of the iPhone 5. The plastic shell replaces the metal shell. The soul of the Apple phone is lost. The product was complained by users. Although the performance and system are still the same, the sales are not satisfactory.

After that, China began to become the main market for Apple mobile phones. However, facing the pressure from many domestic mobile phone manufacturers, Apple mobile phones began to reduce their value and launched the iPhone SE. The sales of this small-screen flagship in China were not satisfactory. Although the price of the iPhone SE is lower, the screen is also smaller. Users can't go back after using the big screen. And the most important thing is the price. In the Chinese market, users can buy expensive ones, but they won't buy the right ones. Cheap Apple mobile phones are destined to fail in the Chinese market.

Apple is not like Samsung. Apple is more of an Internet company, so it is impossible for it to take over the high, medium and low-end markets. It can only focus on one product to win users. Samsung is different. It has strong hardware R&D capabilities and can independently manufacture all the components of mobile phones, so Samsung can layout all series of mobile phones.

Of course, there is also Apple's brand value. Apple phones are like Porsches in the automotive industry. Even if the price drops, users will still buy what they want and will not buy what they don't want. If Apple makes cheap phones, it is doomed to fail.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.