PS4 Pro, which was delayed for half a year, finally passed the review. Can Sony, which took the lead in the layout, continue its unbeaten myth?

Sony has once again made Chinese players excited.

In September 2016, Sony officially released two new consoles, the PS4 Slim and the PS4 Pro, overseas, and confirmed that both would have Chinese versions. Although the PS4 Slim landed in the Chinese market in just over a month, the PS4 Pro, which has greatly upgraded its performance, has not been heard from for a long time.

Subsequently, although Sony Interactive Entertainment, under the leadership of President Taketo Soeda, has continuously accelerated the speed of game approval and made continuous breakthroughs in the problem of localization, the Chinese version of the PS4 Pro, which has not revealed any news, has always been a pain in the hearts of Chinese players.

However, at the Sony China Star Conference held last month, Mr. Taketo Soeda's remarks made Chinese console players clearly feel that the release of the PS4 Pro in China may be in the near future.

However, at present, Sony's release date of June 7, 2017 is not too far away. However, Sony's choice to update its domestic product line during this period must have its reasons.

System architecture greatly improved, PS4 Pro leads 4K gaming screen

On May 25, 2017, Sony and Shanghai Oriental Pearl jointly announced that the PS4 Pro will be officially launched in the Chinese mainland market from June 7. The suggested retail price given by Sony this time is RMB 2,999. At the same time, it was announced that Sony China Online Store will accept reservations for PS4 Pro from now on, and after the product is launched, it will be available for sale in various online and offline channels.

The PS4 Pro released in China can not only achieve native 2160p resolution for gaming, but also can use resolution enhancement technology to bring the resolution of gaming close to 4K. Therefore, the PS4 Pro released in China can stably output 1080p to 1440p resolution gaming, and also ensure good adaptability to 2K to 4K TVs.

Not only that, at the Sony PS4 Pro launch event, Mr. Kengo Iwanaga, Vice President of Sony Interactive Entertainment Ltd., reviewed the business development of PlayStation in China over the past two years.

Kengo Iwanaga said that since the full liberalization of the Chinese console market, PlayStation China has been committed to the cultivation and business development of the domestic market, and has actively introduced the latest PlayStation hardware products and games, especially localized game works, into China.

It can be seen that the PlayStation China team is making continuous efforts, not only to open up the Chinese game market, but also to reflect Sony's willingness to provide domestic players with a better service experience.

Bringing the best hardware to domestic players to accelerate the maturity of the Chinese local market

The reason why Sony is willing to spend energy to provide high-quality services to domestic players is because of China's broad market prospects.

PlayStation is the world's most popular home gaming platform. Not only has the global sales of PS4 reached 53.4 million units, but the sales of PS VR, which is also facing production capacity issues, have reached 915,000 units. The most exaggerated game has even sold 409.1 million copies, and this is only the statistics of physical games.

Although this statistic is not only for the Chinese market, Mr. Taketo Soeda has also publicly stated that current domestic PS VR sales have far exceeded expectations.

Faced with such a hot Chinese market, Sony is naturally willing to increase its investment. This can be seen from the fact that the PS4 Slim in China was only one month later than the first release region, and the PS VR was released simultaneously with the rest of the world.

However, Sony's foresight goes beyond this. There must be a special strategic significance behind choosing this time period to release the PS4 Pro in China.

First of all, as a game console in the PlayStation series, its life cycle is about 6 to 7 years. This can be seen from the PS2 in 2000, the PS3 in 2006, and the PS4 released in 2013.

However, it has only been four years since the PS4 was released in 2013, so there is still huge potential to be tapped, and a smooth transition from PS4 to the next generation of consoles can be achieved.

Moreover, the current home game console market is not so peaceful. Nintendo launched the NS with the strong support of Breath of the Wild. Meanwhile, Microsoft also wanted to catch up with the Scorpio. Faced with such a situation, Sony was unwilling to compete head-on with a machine that had been on sale for 4 years.

Therefore, in this situation, choosing to plan ahead and explore new markets has become Sony's foolproof strategy for avoiding risks.

PS4 Pro opens a new era of gaming with both hardware and software

Faced with the turbulent home game console market, it is understandable that Sony chooses to make early arrangements. However, can the PS4 Pro sold in China really achieve the results Sony expected?

Since its official announcement, the Chinese version of the PS4 Pro has begun a magnificent journey. It not only shoulders the heavy responsibility of accelerating the maturity of the Chinese game market, but also consolidates the fruitful results accumulated by Sony in the Chinese market, and even prepares to withstand the challenges of its competitors. It can be said that it is a "long and arduous journey".

However, not only has the PS4 Pro been greatly improved in hardware, but with the support of its own products such as PSVR and OLED TV, the PS4 Pro still has an absolute voice in the Chinese market. With the support of resources from third-party game manufacturers, the PS4 Pro sold in China is bound to expand the PS4 market share in the future.

In other words, there is not much time left for competitors to overtake.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.