How did LeTV Cast break the deadlock in mobile-TV interoperability behind the surge in tens of millions of users?

“One does not know how expensive firewood and rice are until one manages a household.” Many people who have started a family may have discovered that after so many years of development, television is still the center of family entertainment.

However, in this era of the Internet, mobile phones have become a standard for everyone. When everyone is "head-down", it seems that they have gradually forgotten how to communicate and how to share.

In order to solve the problem of mobile phone sharing, LeTV Cast was born. LeTV Cast is a software product that can organically combine mobile phones and TVs. With the launch of the product, it has resonated with many consumers.

Large market with many potential users

Smart TVs are developing rapidly, and more and more families have embraced smart TVs.

According to data from AVC, there were 154 million smart TVs in 2016, with more than 50 million active terminals per day. By 2018, AVC predicts that the number of smart TVs in use will rise to 245 million, with 96 million active terminals per day.

At the same time, the number of smartphones in China exceeded 1.18 billion in 2016. With the annual increase in the number of mobile phones and TVs, the connection between the two becomes particularly important.

When there was no mature software in the screen projection field, the emergence of LeTV Screen Cast undoubtedly filled the gap in the industry.

After more than a year of hard work, the number of TV-side installations of LeTV Cast has grown from 5.3 million to 60 million, covering 80% of OTT, TV and chip manufacturers. According to relevant data, users use LeTV Cast 2.4 times a day on average, with an average daily usage time of 63.7 minutes.

As the number of smart TVs increases, more users will install and use LeTV Cast in the future. LeTV Cast also fundamentally solves the industry problem of difficulty in connecting mobile phones to smart TVs and sharing mobile phones, returning the core of living room entertainment to TV.

Screen projection protocol SDK opens APP access to make it easier

LeTV Cast has been fully connected to mainstream mobile phones and TV platforms. LeTV supports three protocols: the first is Apple's native AirPlay, the second is the DLNA push protocol within the application, and the third is LeTV's own private protocol "LeLink".

Although LeTV has opened up the channel between mobile phones and TVs, LeTV did not skimp and decided to open a screen casting SDK so that many mobile phone apps can be connected to TVs more conveniently.

In addition to the open SDK, LeTV Cast also has very obvious advantages in technology and R&D costs.

First of all, LeTV is a pure software solution. Neither manufacturers nor users need to purchase additional hardware, which not only saves hardware research and development costs, but also allows users to save usage costs. LeTV's unique live streaming screen projection technology can broadcast live online with mobile phones and cast the screen wirelessly in real time. With rich streaming media format support, the problem that DLNA cannot cast TV formats is also easily solved.

In addition, LeTV Cast's unique technology supports gift streaming and barrage streaming, which is also a powerful tool in the era of live streaming. iQiyi, Tencent Video, Youku Video, Sohu Video, Douyu, and Longzhu have all added the screen casting function; the synchronously updated software further ensures that all platforms can be used smoothly.

Mutual benefit and win-win situation to boost the living room economy

Nowadays, the prices of major raw materials for TVs are rising, and it is obviously impossible to make high profits simply from hardware. Therefore, startup ads are gradually entering the field of vision of consumers.

But apart from the ads on the startup page, if users watch TV ads, software ads have nothing to do with TV manufacturers. After joining LeTV Cast, the huge number of mobile phones in use will first increase the number of TV startups and increase advertising revenue for TV manufacturers.

In addition, after the APP software is connected to LeTV Cast, it can also increase the video click-through rate and the number of advertising plays; add APP content video content distribution channels; and transfer long-term videos to TV, giving mobile applications more operating time and increasing APP advertising revenue.

The future is an era of sharing, and information sharing is an important part of the sharing era. Faced with the problem of connecting and communicating between mobile phones and TVs, two major smart products, LeTV Cast has provided many people with the answer. The emergence of LeTV Cast not only solves the problem of information sharing, increases the revenue of software and hardware manufacturers, and increases the ways for consumers to share, but also brings the core of home entertainment back to TV.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.