ARCFOX, a high-end brand jointly developed by BAIC New Energy and Magna, will compete with Lynk & Co and WEY

On June 21, at the media communication salon after BAIC New Energy and Magna signed a cooperation agreement, Sina Auto exclusively learned that ARCFOX and LITE will be divided into two independent brands. LITE will focus on youth and personalization, and ARCFOX will be defined as a new generation of pure electric high-end brand. The successor models will compete with Lynk & Co and WEY. The second-generation ARCFOX-7 will be officially released in Barcelona, ​​Spain on September 3.

The new car will accelerate from 0 to 100 km/h in 2.7 seconds. According to Mr. Lu Hao, deputy general manager of BAIC New Energy Marketing Company and general manager of ARCFOX Division, after launching the second-generation ARCFOX-7 sports car, ARCFOX brand products will be launched one after another. The mass-produced model may be an SUV that matches the NIO ES8, but the price will be lower than the ES8, and the concept of battery swapping may be considered. ARCFOX's next product development will be carried out in the R&D center jointly owned by BAIC and Magna.

The cooperation between BAIC New Energy and Magna has fully guaranteed ARCFOX in terms of engineering design, intelligent manufacturing, product quality, and mass production capacity, marking an important step for the ARCFOX brand in creating high-end intelligent pure electric vehicles. At present, with the transformation and upgrading of the new energy vehicle market and the emergence of various car-making forces, the ARCFOX brand has locked in the advantages of high quality and intelligence in advance through cooperation with Magna, creating a new and forward-looking car-making model.

As the leader of domestic pure electric vehicles, BAIC New Energy has been the sales champion of pure electric vehicles in China for five consecutive years, with 230,000 new energy vehicle users. In the latest 2018 "China's 500 Most Valuable Brands" ranking, BAIC New Energy's brand valuation reached 30.129 billion yuan, making it the only new energy vehicle brand on the list, and it will soon be listed on the A-share market in China. ARCFOX is a high-end pure electric vehicle brand launched by BAIC New Energy based on the brand-up strategy. It is also an environmentally friendly pioneer of green and smart travel. It is a truly powerful, technologically advanced, and sentimental emerging car brand, and is known as the "unicorn among the new forces in car manufacturing."

Since April this year, the ARCFOX brand has begun to exert its full strength, from leading the China GT Chinese Supercar Championship to the renovation and upgrading of the Sanlitun Experience Center. A series of actions have led to a rapid increase in its influence. The ARCFOX brand represents the pursuit of perfection and exploration, and the design inspiration from Northern Europe, implying a brand character that dares to break through and is creative. Its first product, the ARCFOX-7 pure electric GT sports car, has received widespread attention. The next generation of models is currently being developed in full swing, and a global launch is expected to be held in the third quarter.

As the ARCFOX brand is gradually gaining momentum, on June 18, BAIC New Energy and Magna signed a cooperation agreement in Nanjing. The two parties announced that they would establish a joint venture company to build an open and shared high-end intelligent pure electric vehicle R&D and manufacturing center, build an intelligent high-end intelligent pure electric vehicle factory, and plan to first put into production the relevant models of BAIC New Energy's high-end brand ARCFOX. Xu Heyi, chairman of BAIC Group, said that the cooperation between BAIC New Energy and Magna will not only promote BAIC New Energy to achieve a rapid transformation from "manufacturing" to "intelligent manufacturing" and from "efficient" to "high-end", but also help to improve the R&D and manufacturing level of the entire new energy vehicle industry and promote the development of the new energy vehicle industry in China and even the world.

Magna is one of the world's largest automotive parts suppliers and vehicle engineering and manufacturing service providers, with expertise in vehicle solutions, especially its unique manufacturing experience in electric vehicles. Lu Hao, general manager of BAIC New Energy ARCFOX Division, said that the cooperation between BAIC New Energy and Magna will become the cornerstone for ARCFOX to build a high-end brand, ensuring that ARCFOX products are on par with world-class brands in terms of engineering design and quality management.

BAIC New Energy's core technology and market advantages, combined with Magna's advanced technology, supporting systems and manufacturing experience, have created a world-class smart factory to engage in the production and manufacturing of high-end smart pure electric vehicles, laying the foundation for ARCFOX to create high-quality products. In the future, ARCFOX only needs to focus on technological innovation, product research and development and iteration, as well as brand building, so as to achieve faster development speed and launch more original and personalized high-end smart pure electric vehicle products.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.