Quality car purchase innovation model Autohome 11.11 "Crazy Car Purchase Festival" successfully concluded

Since the summer of this year, car sales have experienced negative growth for many consecutive months, and the Chinese car market has fallen into a "downturn". Entering November, the nationwide carnival in the e-commerce field has also brought a rebound to the Chinese car market that has been in a slump for many days. Recently, the 11.11 "Crazy Car Buying Festival" held by China's leading automobile Internet service platform Autohome came to a perfect end, bringing a brand new "dry goods" battle report.

As of November 14, 19,684,729 users participated in the event, 572,527 users generated orders, and the total amount of car purchase transactions facilitated was RMB 95.2 billion. The number of large deposit payment orders was 23,433, and the total amount of large deposit payment transactions was RMB 3.8 billion.

It is worth mentioning that this year's "Crazy Car Buying Festival" of Autohome adopted a brand-new transaction model, which attracted widespread attention. First, in this event, all car purchase transactions are based on a large deposit of 99-2000 yuan, completing the user's online transaction closed loop. Secondly, Autohome accurately reaches users based on users' browsing behavior and big data, grasps users' purchasing intentions, makes recommendations and pre-services, generates deterministic incremental orders, and opens up a new exploration of new retail.

(Battle report screenshot 1)

"Crazy Car Buying Festival" gives back to users, quality car purchases meet diverse needs

During this year's 11.11, Autohome launched a number of interesting discounts and interactive activities, attracting many users to experience. During the 11.11 event (i.e., from September 26 to November 14), the average time from browsing to final ordering on Autohome was 28 days, and the average number of car series selected for comparison when purchasing a car was 3; the average number of users checked in for 6 days, the average total browsing time was 120 minutes, and 63% of users chose to use mobile terminals; in terms of car purchase choices, 62% of users preferred cars within 150,000 yuan, and 27% of users chose compact SUVs. Among the top 5 regional sales, Guangdong Province and Henan Province were on the list. Autohome's quality car purchases meet the car purchase needs of users in various categories and regions, demonstrating strong brand strength and user influence.

(Battle report screenshot 2)

"Crazy Car Buying Festival" joins hands with manufacturers to innovate models to empower industry development

With the reputation of high-quality content accumulated over the years, Autohome has established a good cooperative relationship with manufacturers, bringing them a large amount of brand exposure, and at the same time, with the help of big data technology and products, it has achieved accurate consumer insights. This 11.11 "Crazy Car Buying Festival", Dongfeng Nissan, as the title sponsor, together with nearly 40 brands, brought nearly 200 models and many discounts to help Autohome pass on benefits to consumers. As of November 14, the top five brands in terms of transaction volume are: SAIC Volkswagen, FAW Toyota, SAIC General Motors Buick, Jetour, Dongfeng Qichen; the top five best-selling car series are Corolla, Lavida, Tiguan L, Santana, and Jetour X70.

With strong transactions, fast efficiency and large traffic, Autohome uses its super advantages to connect users and empower manufacturers, setting off an unprecedented 11.11 car buying boom and bringing new hope to the sluggish car market. At the same time, the new model exploration helps solve the industry's pain points, helps manufacturers achieve the transformation from attention to sales, and brings new ideas to the automotive e-commerce.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.