From fuel vehicles to new energy vehicles, BMW and Mercedes-Benz will always be Audi's rivals

When talking about Audi, we naturally think of Mercedes-Benz and BMW. From the field of fuel vehicles to the field of new energy vehicles, they have never stopped fighting each other. Why do the three brothers always fight each other? In fact, there is only one reason. In the Chinese market, the brand influence of the three is basically equal.

If Audi was the first to try out new energy vehicles, then BMW was the first luxury brand to enter the Chinese market. As early as seven years ago, BMW launched the "Project i" plan, took the lead in launching the luxury brand i series electric vehicles, and successively launched the i3 and i8 models.

Different from the "primary cooperation" with traditional manufacturers Brilliance, in the field of new energy, BMW and Great Wall have announced the establishment of a new brand - Beam Automotive. It is understood that BMW and Great Wall have established a new production base in Jiangsu, with an annual output of 160,000 vehicles.

According to the BMW Group's previous plan, more than 25 new energy vehicle models will be seen before 2025, including more than 12 pure electric models. Coupled with the beam that is about to be triggered, BMW is very likely to usher in another huge wave of new energy explosion in the short term.

Compared with BMW and Audi, Mercedes-Benz started late in the new energy field and is still trying to catch up. Mercedes-Benz plans to invest 10 billion euros in the research and development of new energy vehicles, and plans to release more than 50 new energy vehicles by 2022, including more than 10 pure electric vehicles. By 2025, Mercedes-Benz's new energy vehicle products will account for 15%-25% of its sales.

On September 5 this year, Mercedes-Benz EQC was launched globally in Sweden. After two years, it finally returned to people's vision. Although Mercedes-Benz has high hopes for it, it seems that EQC is not necessarily the "absolute dawn" or "only dawn" of Mercedes-Benz's new energy era. The main reason is the competitiveness of EQC itself. Although the brand appeal is strong, when brands such as BMW, Audi and even Jaguar have already fought to the death, the cake left for Mercedes-Benz has been compressed. Many industry insiders directly pointed out that Mercedes-Benz has been slow to launch pure electric models because its technology is not up to standard.

In general, China's new energy vehicle market has been fully opened, and major luxury brands have entered the market. The past two years have been a period of new energy vehicles. Whoever can innovate and launch eye-catching new energy products before competitors is likely to occupy a better market share. It is said that 2019 may be the worst decade in the past decade, but it will also be the best decade.

The BBA war between Audi, BMW and Mercedes-Benz will continue in the new energy era.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.