Manufacturers are flocking to AI mobile phone chips, and what they value is the value behind it.

In the past two years, artificial intelligence technology has developed rapidly, and we can see the application of artificial intelligence technology in various fields. As the most important tool in our daily life, mobile phones are also becoming the largest application direction of artificial intelligence technology.

Artificial intelligence technology has always been common in mobile phones, and the most popular one is voice assistant, such as Siri built into the iPhone. However, most of these artificial intelligence applications remain at the software level, only making some changes in the way of interaction, and not adding more AI capabilities.

However, with the addition of Apple's A11 Bionic chip to the iPhone X and iPhone 8, mobile AI chips have become a trend that manufacturers are pursuing. Following Apple's footsteps, Google and Huawei are the ones who have put AI chips into their products.

Google's Pixel 2 and Pixel 2 XL both feature a new custom co-processor, the Pixel Visual Core. Google says the chip will improve speed and battery life when the phone uses Google's HDR+ technology to take photos, and can better handle AI workloads in applications.

Huawei's newly released Mate 10 is equipped with Huawei's self-developed artificial intelligence chip Kirin 970. This chip uses the innovative HiAI mobile computing architecture, which can greatly improve the phone's capabilities in image recognition, voice interaction, and smart photography.

In addition to these two manufacturers that have already launched finished products, Samsung and Qualcomm have also made moves on AI chips. Qualcomm has worked with SenseTime to optimize AI algorithms at the chip level. Samsung has accelerated its investment in artificial intelligence startups and plans to add AI chips to the Galaxy 9 to be launched next year.

From the layout of these giants, we can see that the AI ​​of mobile phone chips has become an industry trend, and manufacturers are not only concerned about the innovation of technology, but also the value that AI chips can bring.

The main reason why smartphones have completely made feature phones disappear in the tide of the times is that they have brought about a revolution in the way people interact with their devices. Once people have experienced the pleasure of operating and interacting on a touch screen, it is difficult for them to go back to the keyboard.

As smartphones become more and more popular, homogeneity becomes more and more serious, and there is a lack of innovation to trigger consumers' desire to change their phones. My old phone can do what the new phone can do, so why should I change my phone? Therefore, bringing new experiences and highlights to mobile phones has become a direction that the entire mobile phone industry is exploring.

As artificial intelligence technology becomes more and more mature, combining artificial intelligence technology with mobile phones has become the clearest and simplest way to change the way mobile phones interact.

For example, people no longer need to operate their phones by touch, but can operate their phones through voice, gestures, etc., and can get more intuitive feedback, bringing real changes to mobile phone products.

In addition, the application of artificial intelligence technology can also bring huge improvements to the existing functions of mobile phones. For example, Google Pixel is rated as the best mobile phone for taking photos, which is also closely related to the AI ​​processor it has added.

Therefore, when AI chips become standard equipment for mobile phone products, they will naturally bring about a turnaround for the sluggish and declining mobile phone market. While increasing sales, they will also bring a new round of profits to these giants who have made early arrangements. This is the greatest value behind AI chips.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.