The Lantern Festival is coming, how to write copy that takes advantage of the situation?

It’s the Lantern Festival again. Have you thought about your copy ? How to write it?

The main element of Yuanxiao is glutinous rice balls. Over the years, the dispute between "wrapping" glutinous rice balls in the south and "rolling" glutinous rice balls in the north, as well as the dispute between the saltiness and sweetness of glutinous rice balls, have always been favored by brand copywriters. Everyone can work hard in this aspect. Of course, you can also think about it from the shape, cooking method and reunion meaning of glutinous rice balls. In addition, guessing lantern riddles and appreciating dragon lanterns are also good options.

Today, I have prepared 8 copywriting pieces to take advantage of the Lantern Festival , hoping that they will be inspiring to you.

Recommended reading:

1. How to write the copy for the Lantern Festival? Here are 10 reference directions for you!

2. How to write copy that takes advantage of the Lantern Festival?

1. Underwear

As round as glutinous rice balls.

2. Rings

A bowl of glutinous rice balls, a happy family

The poster can be based on the circular shape of the ring.

3. Books

Afraid of being exposed? Read more books.

4. Lipstick

When printed together, it becomes a circle. (kiss)

5. Travel apps

Only after traveling thousands of miles can you understand the taste of reunion.

Make a poster with one suitcase and one bowl of dumplings for each person. If the brand logo is an animal, it can be integrated into the poster.

6. Education

Eat Tangyuan and understand the concept of square and circle.

7. Real Estate

Thousands of lights are on and thousands of families are gathered together.

8. Cosmetics

I can guess the riddle, but I can't guess the age.

If you really can't think of one, just use a simple method, for example, replace glutinous rice balls with products, such as round chocolates, jellies, etc., or position reunion as the brand.

Finally, I wish all my friends a happy Lantern Festival.

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