Intel Mobileye: Demand from automakers is growing explosively, and fully autonomous driving will be popularized by 2025

Mobileye, a subsidiary of Intel, is using its own chip manufacturing technology to develop automotive laser sensors. Mobileye NV said that the price of self-driving cars will continue to fall and will eventually become widely popular among consumers around 2025. Mobileye was acquired by Intel in 2017 and currently has an 80% share of the global driver assistance vision system.

Mobileye is one of the most widely used technologies in assisted driving, but the market value it creates is still small compared to Intel's annual sales of $72 billion last year.

Intel CEO Bob Swan sees Mobileye as an example of Intel's diversification away from its reliance on the personal computer business. But if Mobileye wants to create higher value for Intel, it needs to produce products that can be used in tens of millions of new cars and generate billions of dollars in revenue.

Mobileye CEO Ammon Shashua said the company is working toward this goal. "The ultimate goal is that everyone can own a self-driving car, and this dream can be realized as early as 2025."

The demand for Mobileye's on-chip software systems is growing rapidly among automakers. Sam Abuelsamid, chief analyst at market consulting firm Guidehouse Insights, said that advanced driver assistance features of automakers such as General Motors, BMW, and Nissan all rely on Mobileye technology.

But Ebosamid is skeptical about the judgment that L4 autonomous driving will be achieved within four years. "We will be able to see L4 level cars by then, but not many, and most of them will still be limited to long-distance highway driving."

Mobileye expects its fully autonomous driving technology to be deployed as early as 2022, and the first L4 system will be sold to autonomous taxi operators. It is reported that Mobileye has reached an agreement with Volkswagen and Champion Automotive that the first autonomous driving fleet will be deployed in Tel Aviv and will use Luminar lidar.

However, Luminar is regarded as a transitional technology by Mobileye, and a laser technology called FMCW is under development. It is said that this technology can capture the speed and distance of objects and obtain more accurate feedback information.

Jack West, vice president of Mobileye, said that in the future, Intel chips with built-in FMCW will effectively reduce costs.

Of course, some people do not approve of the FMCW technology route. For example, automotive technology supplier Aptiv Plc advocates a radar-centric autonomous driving system sensor array and believes that other types of lidar will be more competitive in performance and cost in the future.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.