Li Xiang sent an internal letter: Ideal Auto will become the world's number one automaker by 2030

Recently, Li Xiang, CEO of Ideal Auto, sent an internal letter stating that Ideal Auto's strategic goal for 2025 is to occupy 20% of the market share in the Chinese market, ranking first in the Chinese market; by 2030, Ideal Auto will capture 25% of the global market share, ranking first in the world.

The reason why Li Xiang made such a bold statement at a time when the new energy vehicle market is booming must be related to the rapid growth in sales of Ideal Auto in the past two years.

Official data show that in 2020, Ideal Auto's total sales reached 32,624 units, of which Ideal ONE took the top spot in China's electric SUV sales. However, it is worth noting that Ideal Auto's sales in China's new energy vehicle market currently account for only about 2%.

Therefore, Li Xiang believes that Ideal Auto "must maintain sufficient talent and financial reserves, take user product value as its goal, take technology research and development and product research and development as the core driving force of the company, and invest the most resources in research and development and talent reserves."

From the internal letter, it can be seen that Ideal Auto will focus on solving problems in autonomous driving, vehicle models, charging speed, etc. In the future, Li Xiang said that Ideal Auto will "widely cover the price range of 150,000 to 500,000 yuan", which will undoubtedly be more attractive to consumers than the Ideal ONE, which costs more than 300,000 yuan.

Although Li Xiang's internal letter only focused on Ideal Auto, considering that China's new energy vehicle supply chain is rising rapidly, Li Xiang's vision actually indicates a major trend: the automobile market in the next ten years will belong to Chinese automobile manufacturers.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.