The new platform enables Great Wall Motors to sell 618,211 vehicles from January to June, a year-on-year increase of 56.5%!

On July 8, Great Wall Motor Co., Ltd. (stock code: 601633.SH, 02333.HK; hereinafter referred to as Great Wall Motor) released its production and sales data for June 2021. From January to June this year, Great Wall Motor's cumulative sales reached 618,211 vehicles, a year-on-year increase of 56.5%. The cumulative overseas sales reached 61,672 vehicles, a year-on-year increase of 200.3%, accounting for nearly 10% of the total sales. Among them, new car sales in June reached 100,664 units, a year-on-year increase of 22.7%, and overseas sales reached 13,702 units, a year-on-year increase of 281.5%, setting a new record for overseas sales.

In the first half of this year, Great Wall Motors continued to transform with users at the center and achieved a new round of high-quality development. Currently, affected by the international supply chain, the chip supply in the automotive industry is tight. Great Wall Motors is taking a variety of measures to actively respond, including purchasing chips globally, accelerating the layout of the chip industry, and strengthening the construction of system capabilities in the chip field, etc., to alleviate the impact of tight chip supply and strive to achieve annual sales targets.

Great Wall Motors June sales data

Lemon, Tank, and Coffee Intelligence, three major technology brands, empower product matrix to accelerate renewal

Facing the trend of personalized automobile consumption, Great Wall Motors' five major brands, Haval, Great Wall Pickup, WEY, Ora and Tank, are user-centric, based on category innovation, and build brands with categories. With the support of the three major technology brands, Lemon, Tank and Coffee Intelligence, they continue to launch trendy brands and trendy products that meet the demands of the new generation, including the third-generation Haval H6, Haval Big Dog, Haval First Love, Haval Chitu, WEY Mocha, Ora Good Cat, Tank 300 and other new models have been launched one after another and are popular with users. In June, the proportion of new models equipped with the three major technology brands has reached nearly 50%, enabling the market sales of Great Wall Motors' five major brands to continue to grow.

The third generation Haval H6

Among them, the Haval brand sold 59,946 new cars in June, and sold 391,541 vehicles in the first half of the year, a year-on-year increase of 49.3%. The "national god car" Haval H6 sold 29,664 units per month, a year-on-year increase of 27.5%. It has won the domestic SUV sales champion for 97 consecutive months, with a total sales of 196,685 units in the first half of the year, a year-on-year increase of 61.5%. Haval Big Dog sold 9,035 units per month, a month-on-month increase of 28.1%, and sold 44,839 units in the first half of the year. Haval Chitu sold 4,090 units per month, a month-on-month increase of 25.5%. At this year's Shanghai Auto Show, Haval's new flagship SUV concept car HAVAL XY made its global debut and will be officially launched in the second half of the year.

Haval Big Dog

Great Wall Pickup sold 18,060 units in June, and 118,066 units in the first half of the year, up 23.2% year-on-year. Among them, 23,291 units were sold overseas, up 325% year-on-year, and the domestic market share was nearly 50%. Great Wall Cannon has sold more than 10,000 units in 13 months, ranking first in pickup sales. In the first half of the year, Great Wall Pickup formed the strongest land pickup carrier team of "5 guns and 3 bombs", joined hands with the Artillery Alliance to start the second season of measuring Mount Everest, escorted the national Lop Nur scientific expedition, and created a new platform, Extreme Thousand Miles, Cannonball IP image, etc., to truly play with users and lead the development of Chinese pickup culture.

Great Wall full-size pickup

Great Wall Cannon Artillery

WEY brand sold 4,707 vehicles in June, with cumulative sales of 22,984 vehicles in the first half of the year. Among them, the first product of Coffee Intelligence, the "new generation of smart car man" WEY Mocha, achieved sales of 2,006 vehicles in June with its "high IQ" high-level autonomous driving capabilities, "high EQ" smart services, and sincere prices of 175,800-218,800 yuan, and market attention continues to rise. Recently, the official pictures of the new generation of hybrid SUVs, WEY Macchiato, which is the first to be equipped with smart hybrid DHT, were officially released, indicating that the era of WEY brand smart hybrid is coming, and it will show the product charm of hybrid SUVs with its technical advantages that rank among the world's top hybrids; WEY brand's smart hybrid DHT breaks through the technical barriers of international brands with pioneering solutions, and WEY brand will also use smart hybrid DHT as the starting point for power renewal and accelerate towards the new blue ocean of smart hybrid.

WEY Mocha

WEY Macchiato

In June, the ORA brand sold 10,791 new cars, with cumulative sales of 52,547 in the first half of the year, a year-on-year increase of 456.9%, which is basically the same as the full-year sales in 2020. The market heat continues to rise, and it ranks first in the new energy vehicle camp. Among them, ORA Good Cat delivered 11,677 vehicles from January to June, and the terminal order queue exceeded 10,000. In the first half of 2021, the ORA cat family welcomed several new members such as Lightning Cat, Punk Cat and the first A+ class SUV, covering all categories of sedans and SUVs, and fully covering the A00-B class market. ORA Automobile is positioned as a global car brand that loves women more, and is increasingly recognized by the market and users.

Ora Good Cat

Oura Lightning Cat, Punk Cat

In June, the Tank 300 continued to sell well, achieving sales of 7,160 units, a month-on-month increase of 17.6%, achieving a new monthly sales record since its launch. In the first half of the year, cumulative sales reached 33,073 units, constantly leading the new trend. Recently, the hand-painted draft of the Tank 600 was exposed, which attracted widespread attention in the industry. In the second half of the year, the Tank brand will also launch more "trendy off-road SUVs" based on user co-creation. Not only that, the "Tank Road Book-Trendy Saint Bala Ge Zong" co-created by the Tank brand and the media's "professional experience officer" was officially launched on the Tank TANK APP, unlocking a number of exclusive trendy and wild exploration benefits for tankers, and continuing to bring users a trendy and wild lifestyle experience of "more than off-road, more than cars", and continue to ignite the "tank phenomenon".

Tank 300

Tank 600 hand-painted draft

Deeply cultivate new energy and intelligence and continue to make efforts in technological innovation

At present, Great Wall Motors is continuously making technological innovation based on new energy and intelligence, and is committed to leading the new track and moving forward with all its strength. On June 28, the 8th Great Wall Motors Science and Technology Festival opened, and Great Wall Motors officially released its 2025 strategy - by 2025, it will achieve annual global sales of 4 million vehicles, of which 80% will be new energy vehicles, and operating income will exceed 600 billion yuan. To achieve this goal, Great Wall Motors will continue to make "large investments in R&D", and will invest a total of 100 billion yuan in R&D in the next five years.

Strategic Goals for 2025

With more solid R&D capabilities, Great Wall Motors will launch more than 50 new energy vehicle models before 2025, and achieve a high-level autonomous driving pre-installation penetration rate of more than 40% by 2025. At present, 90% of Great Wall Motors' models have achieved L2 intelligent assisted driving functions, and all newly launched vehicles have achieved vehicle networking functions.

Great Wall Motors' 8th Technology Festival Carbon Neutrality Exhibition Area

During the Science and Technology Festival, Great Wall Motors also exhibited 112 innovative achievements, including cobalt-free batteries, DHT hybrid technology, 3.0T+9AT/9HAT P2 powertrain, wire-controlled chassis, smart cockpit, high-computing autonomous driving technology, hydrogen energy technology, hydrogen engines, and the world's leading perovskite photovoltaic technology. In addition, the 10 millionth engine of Honeycomb Power rolled off the production line in the first half of the year, fully demonstrating Great Wall Motors' strong technical strength.

Great Wall Motors' 8th Science and Technology Festival Intelligent Exhibition Area

Great Wall Motors also launched Coffee Intelligence 2.0, which realizes 1 intelligent hub + 1 powerful cornerstone + 3 major intelligent upgrades, pushing Great Wall Motors from perceptual intelligence to cognitive intelligence. At the same time, Great Wall Motors launched Dayu Battery to improve the safety of power batteries. This technology will be fully applied in 2022, and the patent will be open to the whole society free of charge. In addition, the Great Wall Motors Coffee Intelligence Ecological Alliance was officially established. As of now, the number of Great Wall Motors Coffee Intelligence partners has exceeded 80.

Great Wall Motors Coffee Smart Ecological Alliance Partner

Accelerate enterprise transformation with user-centricity and build global competitiveness

Entering 2021, Great Wall Motors will continue to work tirelessly on corporate transformation. In terms of mechanism reform, Great Wall Motors has established a global 3.0 version of the organizational structure, promoting the transformation of the company to co-creation with users, deepening the user operation model from B2B to C2B, establishing a new business model of "product + software + service", promoting the transfer of the value chain to the back end, opening up the value chain of the entire life cycle of automobile consumption, continuously creating value for users, and achieving co-creation, sharing, and win-win with users.

The first ORA experience space was opened in Beijing

In terms of talent innovation, Great Wall Motors has not only launched the "Ten Thousand Talents Plan" and the "Global Talent Flow Plan" to build an unprecedented talent ecosystem, but also implemented two equity incentive plans in 2020 and 2021, with a total of more than 12,000 people granted, covering 50% of core employees. In the future, Great Wall Motors will also implement a wide-coverage equity incentive model on a rolling basis, covering 100% of valuable employees, truly realizing the transformation from "workers" to "partners", and achieving the common development of enterprises and talents.

Great Wall Motors implements two-phase equity incentive plan

In the first half of this year, Great Wall Motors continued to adhere to its global development strategy and established a new vehicle and parts production base project in Shangrao, Jiangxi. The global production layout continued to be consolidated, and a number of global models were promoted to overseas markets. It also continued to develop in depth in key strategic markets such as Thailand, Russia, Australia, South America, and the Middle East. The global layout was gradually expanded, enabling overseas market sales to continue to rise.

Great Wall Motors' Rayong Smart Factory in Thailand officially started production

Especially in the Thai market, Great Wall Motors officially released the GWM brand and the core strategy for the Thai market in the first half of this year, and has steadily advanced with this as the focus. It has successively landed at the Bangkok International Motor Show in Thailand, opened two new retail supermarket experience stores, put into production the Great Wall Motors Rayong Smart Factory in Thailand, and launched the Haval H6 HEV for the first time in the world, gradually opening a new chapter in the development of Great Wall Motors in Thailand and even the ASEAN market.

Haval H6 HEV officially landed in the Thai market

In the future, in the face of the challenges and opportunities brought by carbon neutrality and intelligence, Great Wall Motors will continue to carry out corporate transformation based on the four new positionings of "global layout", "large investment in R&D", "large corporate transformation" and "large user operation", lead the new automotive track, and accelerate its transformation into a global technology travel company.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.