Home appliance companies are "in love" with the post-90s generation. The spring of Tongshuai fashion home appliances has come.

As time goes by, the post-90s generation has gradually become the mainstream consumer group, and their pursuit of quality life has become more vigorous. The pursuit of new trends, independence, fashion, and individuality is their unique label. In order to adapt to this wave of young mainstream consumer demand, many home appliance companies have taken the fashion trend, transformed towards youth, and strived to embrace the post-90s young consumer group. It seems that the spring of fashionable home appliances is really coming.

Home appliance companies are testing the young market

According to statistics, in the past five years, more than 15 home appliance brands have tried their hand at the younger market and launched their own Internet-exclusive brands targeting young consumer groups.

In order to win the hearts of the young generation of consumers born in the 1980s and 1990s, Galanz launched the industrial Internet exclusive brand UU to the world as early as 2014, with the positioning of "only to impress young people". AUX launched the "become the most favorite home appliance brand for young people" and emphasized the need to have a young and fashionable tone while making its products intelligent. Even TCL, which has always insisted on being calm, has changed its original approach and started to sell cuteness, launching the "Momoda" independent Internet brand.

Leader becomes the pioneer of youth transformation

Although many home appliance companies have sought transformation, only a few have succeeded. Unlike many home appliance brands that have tried to transform themselves into young brands with a single product category, Leader Electric Appliances has achieved the iteration of a younger series.

At the recent 2018AWE, Haier's brand Tongshuai unveiled its first set of "design + quality" L.ONE series home appliances, which took the lead in realizing the iteration of younger series, allowing people to have a deeper understanding of fashionable home appliances. Following this, Tongshuai recently released the industry's first set of fashionable home appliances in Shanghai. Its fashionable appearance and simple operation bring a different fashionable life experience to young consumer groups, filling the gap in the industry's full range of young home appliances and continuously establishing its leading position in the market.

Fashionable home appliances should ensure high quality

As brands become younger, they also need to be protected by high-quality products. Through the Quality Festival, Leader Electric Appliances has achieved comprehensive iterative upgrades in the four areas of products, services, R&D, and manufacturing, bringing the ultimate quality enjoyment to young users. It is not difficult to see that my country's young home appliance industry is about to usher in a new change.

Times are changing, and more and more companies are beginning to base themselves on the consumption needs of young people, seize development opportunities, and transform towards a younger direction. This is also a major challenge for traditional home appliance companies to transform and upgrade in this wave of the Internet. The market space for young consumer groups is vast, and in the future, home appliance companies will fully meet the needs of young consumer groups. Youth is justice, and the spring of fashionable home appliances is really coming.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.