The competition among home appliance enterprises has entered the second half, and the trend of smart home appliances has arrived

With the popularization of cloud computing, big data, the Internet of Things, and artificial intelligence, this trend has gradually penetrated into the field of home appliances. The competition in the home appliance industry has also evolved from the initial price war, channel war, marketing war, and verbal war to the current technology war, product war, patent war, and innovation war. The competition among home appliance companies has entered the second half. Whoever can take the lead in the field of smart home appliances can stand at the top of the pyramid and look to the future.

Smart TVs that support shopping while watching programs, smart refrigerators that can be controlled by voice, smart ovens that automatically "recognize" ingredients and cook with one click, sweeping robots that automatically plan cleaning routes... Smart home appliances are gradually changing our food, clothing, housing and transportation, making people's lives easier and more convenient.

Smart home appliances usher in a golden period of development

With the rapid development of artificial intelligence technology, the traditional home appliance industry has also ushered in a "new era", and smart home appliances have begun to show a trend of concentrated outbreak.

Driven by the supply-side structural reform, the trend of technological upgrading in my country's home appliance industry has become very obvious. First-tier companies have accelerated the layout of smart products. According to industry experts, the home appliance market will enter an accelerated upgrading period in 2018. In this process, quality innovation and the cultivation of rational consumption concepts will become more important. With the advantages of scale and technological upgrading, Chinese home appliance brands are expected to lead the world trend in this round of explosion.

Major home appliance manufacturers such as Midea, Haier, Skyworth, and Gree have also begun to accelerate their layout in the field of intelligence. With the collective efforts of home appliance companies, artificial intelligence is becoming the "standard configuration" of home appliance products. "

Regarding the future development of smart home appliances, Xu Chengmao, deputy director of Midea Group's Central Research Institute, said: "A new era of human-computer interaction has arrived." Midea uses a large number of cutting-edge technologies such as voice recognition, image recognition, and artificial intelligence to transform smart home appliances, allowing consumers to enjoy the "active" services of home appliances without using remote controls or APPs.

Accelerate the pace of transformation and upgrading without slackening

As a major manufacturer of home appliances in the world, my country's home appliance industry has been ranked first in the world for many years, and has a good development prospect. According to relevant data, in 2017, the main business income of my country's home appliance industry reached 1.51 trillion yuan, a year-on-year increase of 18.7%; the total profit reached 111.9 billion yuan, an increase of 6.09%; the export amount was 62.45 billion US dollars, an increase of 9.9%.

It is an opportunity, but also a challenge.

"It is becoming increasingly difficult for China's home appliance industry to maintain its advantages. China must be prepared for danger, break through itself, innovate and seek change, and gain a firm foothold in the world's home appliance industry with greater industrial competitiveness." Zhang Chonghe, President of the China Light Industry Federation, said, "At present, China's supply capacity of mid-to-high-end home appliance products has improved significantly, its scientific and technological innovation capabilities have been significantly enhanced, its intelligence level has been greatly improved, and its international development has been deeply promoted. China is entering a new stage of development in which it must grasp trends and lead the way. However, at the same time, there are potential risks in the current cost, quality, and research and development of China's home appliance industry. The new round of technological revolution is booming, and artificial intelligence, big data, cloud computing, and the Internet of Things are widely used, which will have a profound impact on the future development of home appliances and pose huge challenges. China's home appliance industry still has a long way to go, and it must increase its efforts in many aspects and actively 'break boundaries'."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.