Three departments jointly issued a notice to strengthen the management of in-vehicle audio and video, and network services need to obtain a license

Recently, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, and the State Administration of Radio and Television jointly issued the "Notice on Further Strengthening the Management of In-Vehicle Audio and Video" (hereinafter referred to as the "Notice"), which regulates in-vehicle audio and video services from multiple aspects, ensures the smooth flow of mainstream thoughts and public opinions and national policies, and meets the people's new needs for spiritual and cultural life.

The Notice requires that all automobile terminal devices produced and sold in the domestic market be equipped with wireless broadcast receiving modules, and encourages the configuration of digital wireless broadcast receiving modules. At the same time, the Notice encourages all regions to build wireless digital broadcast transmission systems and construct a safe and reliable wireless digital broadcast coverage network.

In addition, the Notice also requires strengthening the supervision of in-vehicle wireless broadcasting and cracking down on illegal and criminal activities such as "black broadcasting". The Notice clarifies that those engaged in in-vehicle network audio and video services should apply for a license from the radio and television authorities and go through the APP filing procedures with the industrial and information technology authorities.

The "Notice" also requires strengthening the supply of public service program sources, giving priority to providing the program sources of China Central Radio and Television to the public free of charge, and providing an entrance in a prominent position on the interface.

It is understood that in-car audio and video are an important part of the Internet of Vehicles and an important manifestation of automotive intelligence. According to the "China Automobile Travel Report in the First Half of 2023" released by AutoNavi Big Data, the total mileage of automobile travel in the country reached 1.9 trillion kilometers in the first half of 2023, a year-on-year increase of 14.8%; the total duration of automobile travel in the country reached 1.2 trillion minutes, a year-on-year increase of 15.6%. This means that people spend more and more time in cars, and the demand for in-car audio and video is also increasing.

Recently, the State Administration of Radio and Television, the Ministry of Industry and Information Technology, the State Administration for Market Regulation and other departments have also successively issued documents such as "Notice on Further Strengthening the Management of Live Broadcast Services of Online Audiovisual Programs" and "Notice on Further Strengthening the Management of Content of Online Audiovisual Programs" to regulate the content and services of online audiovisual programs from different angles.

91che believes that the issuance of the "Notice" is an important supplement and improvement to the management of in-vehicle audio and video, which will be conducive to promoting the healthy and orderly development of related industrial chains such as network transmission, content production, and platform operation of in-vehicle audio and video services, and optimizing the order of in-vehicle audio and video dissemination.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.