In the new energy vehicle market, with the increase in family population and the improvement in travel quality demand, MPV (multi-purpose passenger vehicle) has gradually attracted more attention from consumers. According to data released by the China Passenger Car Association, the sales volume of this model reached about 713,000 units in the first eight months of this year, an increase of 18.9% year-on-year, higher than the sales growth of SUV models of 5.1% in the same period.

From SUV to MPV, the change in consumers' car model selection is a transformation of car demand. It is also a reflection of the resonance with the progress of the times. Middle-class families, business cars and high-end travel are beginning to evolve towards comfort and intelligence.

Therefore, the MPV market has also followed the trend and gradually transformed towards a more high-end, intelligent, comfortable and environmentally friendly direction. New energy models such as Lantu Dreamer and BYD BYD D9 have also appeared in the top ten in market sales. Among them, the most recommended one is undoubtedly the PHEV model. Its convenience of being able to run on both oil and electricity has been fully recognized by the market.

The steadily increasing sales volume implies a new competitive landscape in the new energy MPV market. For domestic brands, a number of PHEV models such as the Denza D9, Trumpchi E9, Zeekr 009, and Lantu Dreamer are flourishing, each attracting consumers' attention with different product strengths and positioning; for joint venture brands, models such as Buick GL8 also follow the trend and launch related versions to compete for market share.

It is under such market background and user demand that the new Lantu Dreamer, which was recently released with the momentum of accumulated strength, has attracted widespread attention from the industry and consumers as soon as it entered the market, especially its ultra-long battery life excellence version, which has become a hot topic in the industry with its strongest electric drive power and longest battery life in its class as well as its outstanding affordable price.

New Lantu Dreamer, comprehensively addressing the pain points of users in the MPV market

The "2022 China MPV User Insight Report" shows that the average age of new energy MPV users is 38 years old, the average monthly income is 25,000 yuan, and the average family size is 4.2 people.

Obviously, the user portrait reflected by the data is clear and high-quality. Users' demand for MPVs is mainly to meet the comfort and practicality of family travel, while also having certain quality and environmental protection requirements. The corresponding survey data also confirms this conclusion.

The data shows that the factors that new energy MPV users value most when choosing models, that is, the user pain points, are safety (accounting for 34.2%), comfort (accounting for 29.7%) and economy (accounting for 26.3%), followed by large space (23.8%), multiple functions (22.9%), good handling (22.2%), etc. In fact, it is these keywords that constitute the main development direction of new energy MPV models.

Taking the new Lantu Dreamer as an example, it has leading product strength and innovation in the three major aspects of strong electric, true luxury and true safety. Whether in terms of battery life, power, four-wheel drive, air suspension, safety, etc., it has reached the highest or only level in the same class, demonstrating strong product strength.

Endurance is one of the most important indicators of new energy vehicles and one of the issues that consumers are most concerned about. The new Lantu Dreamer has the best performance in this regard, with a CLTC pure electric range of 236km and a comprehensive range of 1231km. A full charge of oil and electricity is enough to travel from Beijing to Shanghai, and the sense of business that the mission must be accomplished can't help but roar.

If calculated based on the high commuting requirements of Beijing, Shanghai, Guangzhou and Shenzhen, even if a user commutes 40km round trip every day, a single charge can support five working days of uninterrupted travel.

Even if the family takes a long-distance cross-city trip on the weekend, the new Lantu Dreamer can allow a family of five to travel happily and return satisfied because there is no anxiety about refueling.

As for power, it is another eye-catching indicator of this model. The total system power reaches 420kW (571Ps) and the total system torque reaches 840N·m. In the 0-100km/h acceleration test, the car only takes 5.9 seconds, surpassing the MPV models of the same level; in the climbing test, it easily climbed a 30% slope.

This means that whether it is the fast-paced business needs or the rock-solid travel environment, the new Lantu Dreamer can easily cope with it and meet the users' needs in various road conditions.

Comfort is another core demand of new energy MPV users. The new Lantu Dreamer is also the only one in its class in terms of comfort. It uses the technology and materials of million-level luxury cars in air suspension, chassis, seats, etc., bringing users a luxurious and distinguished cross-level driving experience.

Chassis is the basic indicator of new energy MPVs. As a basic demand of consumers, the new Lantu Dreamer also has the best performance in this regard. Compared with the double wishbone virtual double ball joint independent front suspension + integrated multi-link independent rear suspension of Zeekr 009, the new Lantu Dreamer adopts the front double wishbone + rear five-link all-aluminum chassis of million-level luxury cars, which can not only effectively disperse and buffer road bumps and improve the smooth driving experience, but also ensure a good driving experience for the vehicle under various road conditions such as acceleration and turning.

Compared with the equally popular models such as the BYD D9, the new Lantu Dreamer is the only model in its class equipped with a million-level air suspension + CDC with magic carpet function.

It is reported that the vehicle uses the front camera of the ADAS system to scan the road data 5 to 15 meters in front of the vehicle, identify special road conditions in advance, such as speed bumps, potholes, bumps, etc., and input the identification information into the active suspension controller to calculate the amplitude and actuation time of the increase or decrease in the system damping, so as to obtain better comfort for the driver and passengers.

At the same time, the chassis height of the car can be adjusted up and down by 60mm. This technology, which is only available in million-class luxury cars, is now transferred to the new Lantu Dreamer, bringing users not only the convenience of traveling through mountains and rivers, but also a unique sense of respect.

From the chassis to the interior, in order to create the most suitable atmosphere for users in terms of comfort, the new Lantu Dreamer can be said to have "spare no effort". It is the first in the industry to adopt OEKO-TEX first-class wide seats. While equipped with 12-way electric adjustment, massage, ventilation, heating, memory and other functions, it also brings users a highly personalized driving experience.

In addition, the leather ceiling commonly used in super luxury models is also reflected in the new Lantu Dreamer. The UItrasuede suede ceiling it adopts is the same as Ferrari. It is not only delicate to the touch and durable, but also redefines the luxury standard of current high-end new energy MPVs . It can be called a million-level "mobile castle" that demonstrates the excellent quality of life for users.

Safety is the priority for the new Lantu Dreamer, escorting dreams

Safety is the most important indicator for new energy MPV users. The new Lantu Dreamer has also done its best in the industry in terms of safety, showing the only excellent quality in its class.

It is reported that the new Lantu Dreamer has adopted industry-leading or pioneering technologies and standards in terms of body structure, active safety, passive safety, battery safety, etc. For example, the "seven + five" front and rear cabin safety design ensures sufficient energy absorption space in the front and rear cabins, which can effectively protect the safety of drivers and passengers in the event of a rear-end collision or being rear-ended, and provide users with the most reliable and reassuring driving and riding protection.

The reason behind achieving this goal is its ultra-high strength rigid body. Its body uses a large area of ​​hot-formed steel with a strength of more than 1000MPa. What does this data mean? It is equivalent to putting an object weighing 20,000 kilograms on an area as large as a fingernail. This shows how strong it is. Its torsional stiffness (with battery pack) reaches 35400N·m/deg, which is more than three times that of traditional luxury MPVs. At the same time, its top pressure resistance is an amazing 140kN, which is enough to withstand the weight of 9 conventional passenger cars. In short, the data is boring, just remember one sentence - the new Lantu Dreamer, your steel "mobile castle".

The new Lantu Dreamer is also remarkable in terms of active safety. The car has super all-dimensional perception capabilities and is equipped with 23 hardware sensors, including 1 front-view camera, 4 surround-view cameras, 1 DMS camera, 5 millimeter-wave radars and 12 ultrasonic radars, which can truly keep an eye on all directions and hear all directions.

At the same time, the car also has a DMS fatigue monitoring system, which uses a high-definition camera to identify the driver's line of sight, head features, etc. in real time to infer the driver's fatigue state, issue an alarm, and combine air conditioning, fragrance, music, voice, etc. to provide safety reminders.

Battery safety is a special indicator for new energy MPVs. The new Lantu Dreamer uses mica batteries that are leak-proof, fire-proof, explosion-proof, and heat-resistant. It also designs the industry's first hole-punched mica protection system, coupled with the industry-leading dual-cell thermal runaway test, to eliminate users' concerns about battery safety to the greatest extent. In terms of safety and intelligence, the car is equipped with a 24-hour online cloud BMS battery doctor, which allows users to master the battery status every minute and every second, and monitor and alarm faults in real time.

When it comes to safety issues, VOYAH Auto has always regarded it as its top priority.

Dr. Lu Fang, the company's CEO and CTO, once said that safety has a "veto power" in Lantu's internal R&D priorities, and no design can compromise on safety. This is indeed the case. In the safety tests of many authoritative organizations, Lantu Dreamer has confirmed this iron rule with its actual performance.

On November 8, 2022, at the China Automotive Safety Conference, Lantu Dreamer won four major awards with its own super strength, including "China's Top Ten Chassis of 2022", "China's Top Ten Car Bodies of 2022", "TOP Safety-China's Ultimate Safety Peak Challenge", and "TOP Intelligence-Extreme Intelligence Challenge Award".

The new Lantu Dreamer naturally inherits and continues to carry forward this "safety first" concept. It is worth mentioning that among the models of the same level, there is only one model that has obtained the China New Energy MPV C-NCAP five-star safety certification, and that is the new Lantu Dreamer.

Strength "rolls" to new heights, Lantu sets new standards for the industry

As a high-end new energy MPV, the new Lantu Dreamer is positioned to "redefine the ceiling in the same class", and judging from outside comments, the car is indeed "worthy of its name". In terms of the three major peaks of strong electric, true luxury and true safety, it has leading product strength and innovation. It not only brings users a more luxurious, comfortable, intelligent and safer driving experience, but also truly "rolls" out a new height of product strength in the industry.

In fact, the launch of the new Lantu Dreamer is based on a model that exceeds consumers' basic needs for space, endurance, safety, etc. In addition to giving a new definition in high-end directions such as comfort, luxury, and technology, the car also sets a new benchmark and direction for the new energy MPV market.

The new energy MPV market is a large market full of opportunities and challenges. With the support of national policies and the increase in consumer demand, the market is bound to usher in rapid growth and fierce competition. According to data from the Forward-looking Industry Research Institute, it is estimated that by 2028, the scale of my country's MPV market will reach about 1.4 million vehicles, with an average annual compound growth rate of 3.5%.

In such a market full of opportunities and challenges, the new Lantu Dreamer, with product strength as its pioneer, will surely play an important leading role with its leading advantages and innovative features in terms of battery life, power, four-wheel drive, air suspension, safety, etc., attracting more consumers from different fields such as middle-class families, business vehicles, and high-end travel to purchase MPV models, promoting the active progress of other models in the industry, and thus promoting the healthy development of the entire market.

Let us look forward to the launch and performance of the new Lantu Dreamer.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.