BYD released Song L, positioning it as a hunting SUV, with a pre-sale price starting at 220,000 yuan, and was criticized for its low cost performance

On October 31, BYD officially announced that the pre-sale price of its new medium-sized pure electric SUV Song L will range from 220,000 to 280,000 yuan. As soon as the news came out, many people questioned its high price. This is actually a good thing, which shows that users are paying attention to BYD and always have higher expectations for its products. So, is the price of Song L really too high? Next, 91che will use a short article to compare and analyze it from the aspects of performance, configuration, and battery life.

First, let's take a look at the differences between the Song L and other BYD models. The overall dimensions of the Song L are 4840/1950/1560mm, and the wheelbase is 2930mm. In terms of size, the BYD Song L is indeed slightly larger than its younger brothers with the same name, and is closer to the BYD Tang.

In terms of power, BYD Song L is available in two-wheel drive and four-wheel drive versions, with maximum motor power of 230kW and 380kW respectively, which is much more powerful than the 135kW of the single-motor version Song PLUS.

From these data, we can see that Song L is significantly better than Song PLUS and Song Pro in performance, and it also offers a four-wheel drive version. So, what about the price? Previously, the Auto Market Research Institute analyzed the Chinese Automobile Market Price Index CAPI, consumer acceptance and competitive product pricing, and predicted that the starting price of BYD Song L would be 30,000 yuan more expensive than Song PLUS EV, that is, the starting price would be 199,800 yuan, which is more acceptable to consumers.

However, the final price range of BYD Song L was set at 220,000-280,000 yuan, which netizens thought was too high. In their minds, the "Song" series has always been the best-selling new energy product under 200,000 yuan, so the pre-sale price of 220,000 yuan this time has obviously exceeded their psychological expectations.

However, it should be noted that at present, the new car has only announced the pre-sale price of the pure electric version. The DM-i version may be launched in the future, so the price of the pure electric version actually has room for reduction.

In addition, let's take a look at the differences between Song L and similarly positioned models of other brands. According to user needs, we selected three personalized models, Tesla Model Y, Zeekr 001 and Avita 11, as comparison objects. The following are some of their parameters:

As can be seen from the table, Song L is not inferior to its competitors in terms of size, power, and battery life, and even has advantages in some aspects. In terms of price, the pre-sale price range of Song L is significantly lower than that of its competitors, especially Zeekr 001, which is priced much higher.

Of course, in addition to performance, configuration, and battery life, these models also have their own characteristics and styles, such as Tesla's automatic driving, Zeekr's frameless doors, and Avita's variable aerodynamics. When choosing, consumers must also consider their own preferences and needs.

So, is the price of Song L reasonable? From the comparison of its own models, Song L is indeed more expensive than Song PLUS EV, but this can also be explained by factors such as larger size, stronger power, and more configurations. From the comparison of competing models, Song L is indeed cheaper than similar models of other brands, but this can also be explained by factors such as lower intelligence level and more conservative design style.

In general, the price of Song L is not unreasonable, but it is not very attractive. If BYD can offer a more favorable price when it is officially launched, and improve the intelligence and personalization of the product, then Song L may be able to achieve better results in the market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.