Pinwan.com: New Energy Vehicle Data Inventory in 2022

The 2022 new power delivery volume list was unveiled, and there are now 6 new car brands that have exceeded 100,000 vehicles. Wei, Xiao, and Li Auto changed from "Xiao Wei Li" in 2021 to "Li Wei Xiao" in 2022. The three still maintain similar delivery scales, and have experienced many twists and turns in the past year.

I still remember that when the delivery rankings were released last year, Wei, Xiaopeng and Li Auto all ranked among the top three new forces with nearly 100,000 vehicles delivered. This "seemingly stable" situation was eventually broken.

Nezha surpassed the second place by nearly 20,000 vehicles and became the first in new car delivery in 2022. Wenjie was added to the list, and Weimar disappeared.

In our statistics over the past year, we have not included Aion, which has the highest sales volume. In terms of delivery volume, Aion delivered more than 270,000 vehicles last year, far exceeding the performance of new forces. Strictly speaking, it seems more reasonable for Aion to be the first. However, the positioning of "new force" is due to "NIO, Xiaoli, and Li Auto", while Aion is independent from GAC New Energy and is thriving in the 2B market. In its bones, it still maintains the shadow of traditional brand development.

Today, Aion is trying to go public independently through mixed-ownership reform, seeking a new development track and becoming a member of the "new forces". If Aion is included, the delivery scale of new forces has exceeded 1 million vehicles in 2022. These brands also constitute the most diverse part of the new energy vehicle market structure, and among them, some are proud and some are frustrated.

Wei, Xiaoli and Li Auto have the slowest growth rate, while Zeekr surges

In 2022, the growth rate of the three companies of NIO, Xiaopeng and Li Auto was not high. From last year's nearly 100,000 vehicles to this year's hovering around 130,000 vehicles, the annual delivery volumes of NIO, Xiaopeng and Li Auto were 122,486 vehicles, 120,747 vehicles and 133,246 vehicles respectively.

In terms of the full-year growth rate, NIO, Xpeng and Li Auto's annual growth rates were 34%, 23% and 47.2% respectively, which were the lowest compared to the doubling growth of other new car brands.

Of course, this is also a new challenge for Wei, Xiao and Li Auto in product structural adjustment as they enter the year of product iteration.

At the 2022 NIO Day, Li Bin, the founder of NIO, said that last year NIO's order demand was far higher than its delivery volume. In other words, the reason why NIO's growth slowed down last year was mainly due to the capacity limit of new models, which is also an important issue that new car manufacturers have experienced in the process of market scale-up.

Previously, Li Xiang, the founder of Ideal Auto, said in an interview with the media that his biggest regret was not listening to Wang Xing and planning the supply chain in advance.

The Xiaopeng G9, which was launched in September last year, only achieved large-scale deliveries in December and is still in the stage of climbing production capacity; NIO originally had several new cars on hand in 2022, but it was not until November that the three new cars based on NIO’s second-generation technology platform became the main monthly deliveries of NIO; Ideal also experienced a hasty switch between old and new models, which affected its gross profit margin.

These are the tuition fees that Wei, Xiaoli and Li Auto, which were the first to enter the scale, have to pay.

At the Guangzhou Auto Show, Ideal Auto announced that the Ideal L7 will be launched on February 8 next year, and test drives will be available in stores the day after the launch. After the twists and turns of the past year, Ideal Auto has learned from its mistakes and taken the lead in adjusting its production capacity to improve the market efficiency of new cars.

The reason why Nezha, which is striving to be the first in new car delivery, is less affected by the capacity ramp-up is that in terms of product structure, Nezha's new generation of models has not yet started to work, and it still relies on the first generation of models. In December last year, Nezha S just achieved its first-month delivery of 2,003 vehicles, and also began to switch its product structure to the high-end market, promote product iteration, and overcome the pitfalls of capacity ramp-up. Nezha may have to go through these steps again.

In contrast, Zeekr's performance is eye-catching. In 2022, the delivery volume exceeded 70,000 vehicles, completing the annual delivery target. Based on the main model of Zeekr 001, the annual delivery volume is only 4,000 vehicles away from the world. At the same time, information released by Zeekr shows that in 2022, the average order amount of Zeekr exceeded 336,000 yuan.

The so-called "new forces from large companies" have been trying to disrupt the new energy vehicle market. They are proud of their production capacity and system strength, but also have "traditional thinking" that is criticized. As the first new force from a large company to truly break through, Zeekr's sprint speed is worth appreciating and studying.

Ideal returns to hot sales, while NIO has the highest average price

It is worth mentioning that Ideal, which ranked second, not only created a new monthly delivery record in December last year, exceeding 20,000 vehicles, but also the monthly deliveries of Ideal L8 and L9 both exceeded 10,000 vehicles, returning to the scale of hot-selling products.

Although NIO has not taken the ideal route of blockbuster performance in terms of single model performance, relying on its increasingly perfect product matrix, NIO has firmly established itself as the top player in the high-end market. In 2022, NIO's average transaction price exceeded 440,000 yuan.

The performance of Weilai and Ideal in the high-end market is also a typical example of the reconstruction of new forces in the market segment. Luxury brands including BMW and Mercedes-Benz have not been able to maintain their advantages in the fuel vehicle market in the high-end new energy market. In the past year, BBA has experienced price cuts for new energy models. In November last year, Mercedes-Benz reduced the prices of the new pure electric EQE, pure electric EQS ​​and the new AMG EQS 53. Among them, the price of Mercedes-Benz EQE was reduced by 50,000 yuan, and the price also dropped from the 500,000 yuan range to the 400,000 yuan range. The family flagship Mercedes-Benz EQS was reduced by 237,600 yuan, with a starting price of 845,000 yuan, which is 100,000 yuan lower than the starting price of the new Mercedes-Benz S-Class.

At the same time, the transaction price of the BMW i3 has also dropped to the 200,000 yuan range. Just after the New Year's Day, SAIC Audi announced that it would adjust the prices of some models of the Q5 e-tron, among which the price of the 40 e-tron Star model was reduced by 20,000 yuan.

The substantial price cuts still failed to save BBA’s electric vehicle market in China. However, Chinese brands including QINGJIE, ZEKR and LANTU were the first to enter the 300,000+ new energy vehicle market, becoming a new force in China’s high-end automotive market.

At the same time, with the withdrawal of new energy vehicle subsidy policies this year, the high-end market is least affected by the fluctuations in subsidy policies. Ideal and NIO are relatively less affected by market demand. On the first day of the new year, Xiaopeng announced that the national suggested retail price of Xiaopeng Motors' models in 2023 will remain consistent with the comprehensive post-subsidy price at the end of 2022, which is equivalent to a price reduction of more than 10,000 yuan.

In the past year, affected by the supply chain, the price of new energy vehicles has also experienced multiple rounds of price increases. The old problems are still there, and the new problem of subsidy reduction has also come along. In terms of balancing costs and scale, price increases and price cuts, many brands have already focused on different aspects.

This is the Chinese new energy vehicle market as it enters marketization: price war is no longer the only way to increase market share. Moreover, in this competition, most brands are still struggling to make a loss.

Lantu is not as good as Skyworth, and WM Motor has disappeared

The delivery volumes of many brands are not presented in the list because, judging from their annual delivery performance, these brands are still far behind the mainstream new forces in terms of scale.

The delivery volume of Lantu in 2022 was only 19,000 vehicles, which was less than the ideal performance in one month, and even lower than the annual delivery volume of Skyworth Auto (Skyworth Auto delivered 22,000 vehicles in 2022). Although with the efforts of Dreamer, Lantu performed well in terms of average transaction price, reaching 382,000 yuan. At the same time, Lantu's third model, the first sedan Zhuiguang, has been released.

Whether the improvement of product structure can boost Lantu's market sales remains to be tested. However, in the past year, a contrast between Lantu and Zeekr has formed a "new force from a big manufacturer", which also proves that the new energy vehicle market is not a winner-takes-all market.

Although the growth rates of new forces have been affected to some extent due to problems such as capacity expansion and unstable supply chain, Weimar was probably the only one to achieve negative growth in deliveries last year. Weimar, which delivered 44,000 vehicles in 2021, delivered only 32,000 vehicles in 2022, and most of them came from the online car-hailing market where the E5 is located. It has almost lost its voice in the mass consumer market.

The latest news shows that WM Motor, which is on the brink of life and death, has introduced state-owned investment and obtained shares from Mianyang state-owned assets. However, Tianyancha shows that WM Motor New Energy Vehicle Sales (Shanghai) Co., Ltd. has added a new equity freeze information, and the frozen assets amount to tens of millions. At the same time, in the case of Geely suing WM Motor for intellectual property rights dispute, WM Motor was also ordered to compensate Geely 7 million yuan. At the same time, there was also news that WM Motor co-founder Du Ligang had resigned.

It is still hard to say whether WM Motor, which has been plagued by a series of negative news, can rely on new investments to get out of its predicament. At the same time, WM Motor is still clinging to the life-saving straw of backdoor listing in desperation. However, when a new car company cannot see outstanding products, growing markets, and a stable management system, it is impossible to find an answer to where its vitality lies.

There are also many brands, such as Zhiji and Avita, which have maintained a trend of opening high and closing low in the past year. What is their fate? How will they start formal market cruising from low-altitude flight? Will they become the new vitality of the new car-making army like Wenjie and Zeekr? The answers are all in the new year.

Zipinwan.com