iQIYI Box Revealed to Have Black and Green Cube Design, Saying Goodbye to Remote Control

[September 10 News] On the afternoon of September 9, photos of the iQiyi box were exposed on Sina Weibo. An iQiyi internal employee posted a Weibo saying "I have been working on this recently" and released a photo of the box. The official Weibo account of iQiyi TV later reposted the Weibo, further confirming the authenticity of the news. From the photo, the iQiyi box is designed in two colors: black and green. The text accompanying the picture shows that the box is a cube with a side length of less than 6 cm.

IQIYI's box is different from other boxes such as Xiaomi and LeTV. It adopts a "Cube" shape, which is unique and highly recognizable. It changes users' general perception of boxes. With the same quality, a better appearance design may play a certain role in promoting marketing.

It is understood that the packaging box of iQiyi Box has been exposed online. From the pictures, it can be judged that the box will bid farewell to the remote control and be directly operated by a smartphone. At the TCL iQiyi TV launch conference, iQiyi CEO Gong Yu demonstrated the mobile phone as a remote control to control the TV, as well as the multi-screen interactive function between the mobile phone and the TV, and the effect was very good.

It is reported that iQIYI Box is an important component of "iQIYIinside" and will also be designed and manufactured through cooperation with traditional hardware manufacturers. iQIYI has not yet disclosed the specific partner. However, from the previously exposed box packaging photos, GITV Galaxy Internet TV Co., Ltd. is definitely one of the partners or the license provider. Reliable sources say that iQIYI Box has been mass-produced and will be available for sale soon. By then, iQIYI will have another new force in the battle for smart TVs.

Industry insiders believe that at the previous TCL iQIYI Internet TV TV+ launch conference, iQIYI CEO Gong Yu proposed the "iQIYIinside" strategy, intending to seize the living room. Under this strategy, the box is the only way. LeTV, Xiaomi, and even Huawei have all released their own boxes, but iQIYI has changed its peers' practice of releasing boxes first and then TVs, and released TVs first and then boxes. Its intention is hard to understand. After going public, iQIYI will face a situation surrounded by strong competitors. How to break through the situation, I am afraid there is still a very difficult road to go. (End)

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.