After becoming independent, Dongchedi launched Dongdong Car Maintenance. Why are Internet giants getting involved in the car maintenance industry?

Recently, ByteDance’s Dongchedi announced its independent operation and subsequently launched its own after-market service Dongdong Auto Maintenance.

Dongchedi was founded in 2017. When it was first launched, it was an automobile information software under ByteDance. The business has its own app and also publishes original content on major video platforms, providing services such as reviews and information to car enthusiasts and consumers.

After several years of development, Dongchedi has grown rapidly and has its own professional evaluation content. It has tested and evaluated thousands of common car models on the market, and has become a must-read content for consumers before buying a car.

In addition, relying on its advantage of being born in ByteDance, DoCar.com has also cooperated with a large number of car reviewers on Douyin. This move has enabled them to quickly gain a large number of fans, and its popularity has even surpassed that of the old automotive media company Autohome.

At this time, Dongchedi suddenly announced its independence. ByteDance will establish a new wholly-owned subsidiary, and the original Dongchedi team will move to the new company, which means that Dongchedi will have greater autonomy.

Immediately afterwards, Dongchedi launched its own automotive aftermarket service "Dongdong Car Maintenance". This combination of punches was very smooth and immediately opened up Dongchedi's Ren and Du meridians, turning it from a pure Internet online enterprise into a company that combines online and offline businesses. Relying on Dongdong Car Maintenance, Dongchedi successfully turned its fans into consumers and found a new monetization channel for itself.

In fact, it is not just ByteDance. Almost all Internet companies have their eyes on the automotive aftermarket.

In 2018, Alibaba Group established Tmall Auto Maintenance; in the same year, Didi also launched its favorite one-stop car service platform Xiaoju Car Service; also in 2018, JD Auto Maintenance went online.

Capital has the most sensitive sense of smell, and these smart people will never miss any profitable market. Internet giants have jumped into the car maintenance market for only one reason: this market is large enough to bring in a lot of revenue.

China is currently the world's second largest automobile market. According to data recently released by the China Association of Automobile Manufacturers, in 2023, my country's annual automobile sales will exceed 30 million vehicles for the first time, an increase of 12% year-on-year to 30.094 million vehicles. In addition, this year China's automobile production also exceeded the 30 million mark, an increase of 11.6% year-on-year to 30.161 million vehicles. Both production and sales have broken records, indicating that my country's automobile market is experiencing a period of rapid growth.

Another data may be more telling. The latest statistics released by the Ministry of Public Security show that by the end of 2023, China's motor vehicle ownership will reach 435 million, including 336 million cars. Traditional 4S stores are unable to fully absorb such a large market. Against this background, major Internet car companies are flocking in, hoping to get a share of the market.

Large Internet cars have their own advantages, such as a large number of fans, high influence and sufficient capital, etc. However, these companies also have their own problems: they like to gather together and believe in the business logic of "barbaric growth", just like the "bike-sharing war" of the year, which first caused a huge wave in the market by burning money, and then had to complete integration under huge competitive pressure. Some companies even had a large number of abandoned bicycles and it was difficult to refund user deposits, and finally ended up in a mess.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.