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Pornographic mobile games investigated: Just wear more clothes?
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These days, gamers may find that the female characters in games who used to be exposed are wearing more and more clothes. Following the video and online literature represented by Qvod and Sina, the game industry has become the focus of the new wave of rectification in the Internet Cleaning Campaign. Recently, the Ministry of Culture released the 20th batch of illegal and irregular Internet cultural activities blacklist, focusing on cleaning up mobile game platforms that operate online games that promote pornographic content, or that promote pornographic content during the promotion and publicity of online games. The named companies include 14 mobile game platforms such as Beijing Zhuoyi Xunchang Technology Co., Ltd. (platform name: Wandoujia) and Fujian Borui Network Technology Co., Ltd. (platform name: 91 Mobile Assistant), as well as 8 online game companies such as Quyou Technology Group Co., Ltd. The illegal game products include 41 games such as "Teacher Cang Shoots Planes" and "Ravage Actresses". According to Xinhua News Agency, as of the end of May, the relevant cultural market comprehensive law enforcement agencies have completed administrative penalties on 10 of the 14 mobile game platforms named, including "Wandoujia", with a total fine of 113,000 yuan, and ordered the relevant platforms to remove illegal games and carry out comprehensive rectification; the other 4 have also been filed for investigation and will complete the administrative penalty procedures in the near future. At present, the relevant games can no longer be searched on 91 Mobile Assistant and Wandoujia. Try to contact 91 Mobile Assistant to inquire about the impact of the incident, but the other party has not responded as of press time. The relevant person in charge of the Cultural Market Department of the Ministry of Culture told reporters yesterday that the Ministry of Culture is a member unit of the National Office for Combating Pornography and Illegal Publications, and this rectification of game companies is also part of the "Net Cleaning Operation". On April 13, the National Office for Combating Pornography and Illegal Publications, the State Internet Information Office, the Ministry of Industry and Information Technology, and the Ministry of Public Security jointly issued an announcement, deciding to launch a nationwide special campaign to combat obscene and pornographic information online from mid-April to November, "Cleaning the Internet 2014" to comprehensively investigate obscene and pornographic information online. Subsequently, the "homeboy artifact" Qvod was investigated for suspected dissemination of obscene information, and its "Value-added Telecommunications Business License" was proposed to be revoked. It may even be fined 260 million yuan for infringement of intellectual property rights. On April 24, Sina.com was suspected of spreading obscene and pornographic information in its reading channel and video programs, and its "Internet Publishing License" and "Information Network Audiovisual Program Dissemination License" were proposed to be revoked. More than 20 literary websites were closed for investigation and rectification, including 3G Book City, Huanjian Book Alliance and other well-known domestic literary websites that were inaccessible for a time, showing a notice of system maintenance. "In this Internet cleaning operation, many game companies should be affected." Zhang Yi, CEO of iMedia Consulting, said that many domestic game contents are skirting the line, such as gambling, pornography, violence, etc. According to him, the most talked-about topic among people in the game circle recently is which games can no longer be launched. A mobile game developer told reporters yesterday that most games only involve pornography in terms of artistic images, and now that supervision is strict, "just give the exposed characters more clothes." He admitted that many game companies are very "well-behaved" during the approval process. Once approved, the characters in the game, especially the female characters, will become more and more exposed. Some games even have some gameplays that players can use to get some "beautiful women" in revealing clothes. In Zhang Yi's view, with the deepening of the "Net Cleaning Action", the behavior of game companies that play by the rules will be greatly restrained. The relevant departments have imposed heavy penalties on Qvod and Sina, which has a strong demonstration effect. The relevant person in charge of the Cultural Market Department of the Ministry of Culture said that after a period of concentrated rectification, the current cleanup of the mobile game market has achieved phased results. As mobile games have quickly become the "gold mine" of the Internet, some game developers, driven by short-term interests, have developed a large number of small online games with no technical content, and used pornographic content as a gimmick to attract players to download and use them; some mobile game platforms do not strictly control the content of the games on the shelves, and turn a blind eye to games that obviously promote pornography, resulting in the widespread spread of illegal games, which has a bad impact on social atmosphere and the environment for the healthy growth of young people. In the next step, the Ministry of Culture will take various measures to continue to urge and guide the comprehensive law enforcement teams in various places to strengthen the supervision of the mobile game market, continue to publish blacklists of illegal and irregular Internet activities, and severely crack down on illegal activities such as pornography in the game content itself or in the promotion process. "In the short term, the growth momentum of game companies will be curbed to a certain extent. But in the long run, this will be conducive to the healthy development of the mobile game industry and promote game companies to pay more attention to user experience and product innovation, rather than competing for who wears less." Zhang Yi said. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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