China 4G: Apple and Samsung continue to fall sharply
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After tasting the sweetness of cooperation with China Mobile, Apple iPhone finally slowed down its pace. According to the latest research report of market research company Sino, in China's 4G mobile phone market, Apple, which only has two 4G versions of iPhone, has fallen to third place in market share, and Samsung's 4G mobile phone market share is only second. The domestic brand Coolpad has jumped to first place, which means that the pattern of the Chinese and foreign mobile phone war has reversed for the first time. Coolpad surpasses Apple and jumps to first place in 4G mobile phone market share According to the latest Alphawise survey data from Morgan Stanley: The global market demand for iPhone is still strong. After June, the sales volume of iPhone in the second quarter will reach 39 million units. However, the development of iPhone in the Chinese market does not seem to be so smooth. According to the report of market research company Sino, in May, Coolpad ranked first in the TD-LTE mobile phone market share, reaching 23.1%, Samsung ranked second, with a market share of 18.8%, and Apple ranked third, with a market share of 15.7%. Lenovo, OPPO and Tianyu ranked fourth to sixth respectively, and Huawei, ZTE, Hisense and BBK ranked seventh to tenth. Sino's report mainly counted the data of China's TD-LTE mobile phone market. Since the Ministry of Industry and Information Technology has only issued three TD-LTE licenses, the statistics of the TD-LTE mobile phone market have already included all the Chinese 4G mobile phone markets. As can be seen from the above, there are only two foreign brands in the top ten of the Chinese 4G mobile phone market, and these two foreign brands, Samsung and Apple, have experienced varying degrees of decline in May, with Samsung declining by nearly 6.20% and Apple declining by as much as 12.40%. This has caused Apple to fall from the top position in 4G, while the domestic brand Coolpad grew by 1.3% month-on-month last month. Although the increase seems small, it has soared to the top position in the 4G mobile phone market with the sharp decline of Samsung and Apple. It is inevitable that Apple will lose its position as the top 4G mobile phone manufacturer. In fact, Coolpad's first win in the Chinese 4G mobile phone market is a great encouragement for Chinese domestic mobile phone manufacturers, while the decline in the market share of Apple's 4G iPhone has sounded the alarm for the company, because the price of iPhone is more than 5,000 yuan, which is prohibitive for most users and cannot become the model that Chinese operators focus on promoting 4G. In fact, the signs of Apple's fall from the top position in 4G mobile phones have long been revealed. According to a report by market research company Sino, as early as March this year, Apple's share fell by as much as 18%, ranking first with a share of 40.7%. Coolpad has surpassed Samsung and jumped to second place, with its share rising from 17.2% to 26.6%, while Samsung's share fell by 3.8% to 22.6%, slipping to third place. Sino's report at the time also showed that in the single product sales ranking of the 4G mobile phone market, Coolpad 8720L's single product sales were second only to Apple iPhone 5S, and it has become the second best-selling 4G mobile phone in the current market. Obviously, domestic mobile phones led by Coolpad have seriously threatened the position of Apple's iPhone in the 4G mobile phone market, and the situation may change in the near future. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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