The inside story of Amazon's mobile phone launch: a long-planned plan
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It's no secret that Amazon is about to launch its long-rumored smartphone, but the long development process of this phone is not well known to the outside world. Brad Stone, the author of a biography of Amazon and its CEO Jeff Bezos, recently published an article revealing the behind-the-scenes news of how the smartphone entered Amazon's secret laboratory Lab126. It is reported that this smartphone project was first launched in 2009 and was originally inspired by the Wii game console that can be used to track the player's head movement. Amazon Lab126 laboratory launched two smartphone projects, one with a naked-eye 3D display and the other without 3D function, but at a lower cost. The development code of these two phones is Tyto and Otus, which are two types of owls. However, in the past year, rumors about the low-cost Amazon smartphone have gradually disappeared, and it is unclear whether the project has a beginning or an end. According to reports, the development of Amazon's 3D smartphone has encountered a series of challenges. It was originally planned to use multiple cameras on the phone to view the user's holding posture and create a 3D effect, but these cameras are difficult to work effectively when the phone is shaken in the user's hand. Lab126 itself has its own problems, but Bezos himself joined the lab last summer, perhaps to adjust the work and launch a smartphone as soon as possible. The report also revealed that the Amazon phone relies on four cameras installed on the front to track the user and create a 3D effect. It can also allow users to operate the phone and play games through gestures. The report also revealed interesting stories about Lab126: the lab also developed what Stone called a "super-thin" new version of Kindle Paperwhite, as well as a credit card reading tool similar to Square. However, Amazon has the technology to assemble a 3D smartphone, but it does not mean that it will definitely implement it. But this point will soon be made public. Amazon will hold an event at 13:30 Eastern Time on June 18. The latest news is that AT&T has obtained the exclusive agency rights for Amazon smartphones in the United States. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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