Great Wall Motors is caught in a mass resignation storm, highlighting the difficulties of electrification transformation

On March 12, the news of a large number of Great Wall Motor employees leaving the company attracted widespread attention in the industry. 91che believes that this incident not only reveals the deep-seated problems of Great Wall Motor's internal management, but also highlights the severe challenges it faces in the process of electrification transformation.

Great Wall Motors' technical accumulation in electrification transformation is relatively weak. As the global automotive industry transforms toward electrification and intelligence, Great Wall Motors' R&D investment in battery technology, motor drive, and electronic control systems is insufficient, making it difficult for its products to compete with competitors in terms of driving range, charging speed, and intelligence level. This has greatly reduced Great Wall Motors' competitiveness in the electric vehicle market and made it difficult to attract and retain high-end talent.

Great Wall Motors also has a variety of problems in its organizational structure and management model. In recent years, although Great Wall Motors has made a series of organizational structure adjustments, these adjustments have obviously not really solved the deep-seated problems within the company. For example, employees have reflected that there is a redundancy of personnel above the middle level, multiple reporting levels, and opinions are difficult to convey and be adopted. This situation not only affects the company's decision-making efficiency and execution, but also leads to a decline in employee work enthusiasm and satisfaction.

The outbreak of the employee resignation storm is the inevitable result of these problems accumulating to a certain extent. The employee turnover rate of Great Wall Motors has remained high, especially the resignation of middle and senior employees, which has attracted widespread attention from the outside world. Among these resigned employees, there are many outstanding talents with rich experience and professional skills. Their departure has undoubtedly brought greater troubles to the development of Great Wall Motors.

Analyzing the reasons for employees' resignation, in addition to personal factors such as salary and career development space, the company's overall atmosphere and development prospects are more important. Great Wall Motors' problems in internal management and corporate culture have made employees lack confidence in the company's future development. At the same time, with the rapid development of the electric vehicle market, employees have also seen more development opportunities and choices, so it is reasonable for them to choose to leave Great Wall Motors.

In summary, Great Wall Motors faces problems such as weak technical accumulation, unreasonable organizational structure, and high employee turnover rate in its electrification transformation. These problems are intertwined and mutually influential, making it difficult for Great Wall Motors to move forward on the road of electrification transformation. In order to get out of the predicament, Great Wall Motors needs to increase R&D investment, optimize organizational structure, improve management level, and strengthen corporate culture construction.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.