Smart TVs have entered the deep waters. How can we make useless functions more practical?
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With the impact of the Internet on the traditional TV market, almost all TV manufacturers are now promoting the launch of smart TVs. However, the so-called smart TVs are only able to watch TV content or play TV series on demand. In actual use, smart TVs have encountered difficulties such as frequent crashes, complicated operations, and few applications. Although current smart TVs have open platforms, they are subject to relevant restrictions. Video platforms cannot be installed by themselves, many programs cannot be watched, and the functions are highly homogenized. They simply allow the TV to access the Internet. Each manufacturer does not have its own more distinctive products. At the same time, in terms of content on demand, the smart TV market is also homogenized. Useless functions bring smart TV into deep waters At present, young people are less and less interested in TV, and the majority of people who turn on TV are middle-aged and elderly people. According to the data of "Brief Analysis of Color TV Market in February 2017" released by Aowei Cloud Network, the penetration rate of smart TVs in February was as high as 83%, an increase of 9% year-on-year. Behind the amazing growth rate, there are also problems that bother consumers. Consumers generally believe that smart TVs are complicated to operate, and the multi-level menus and search functions are inconvenient to use. For the elderly with weak learning ability, they are often at a loss when they see the complex operation interface. At the same time, the inconsistency of operating logic among TV brands and incompatibility with third-party software have also become widely criticized problems of smart TVs. At this stage, functions such as video education and TV games are out of the question and are regarded as useless by consumers. The allure of artificial intelligence is just a gimmick With the rapid rise in popularity of artificial intelligence, more and more TV manufacturers have begun to try to add artificial intelligence to their own TVs. However, since artificial intelligence is not yet mature, the artificial intelligence TVs promoted by each company are often more gimmick than reality. In fact, the artificial intelligence TVs boasted by major manufacturers mainly focus on two aspects. One is big data, which is particularly popular nowadays. Based on the records of users' viewing and operation behaviors, comprehensive data is used to recommend content and applications to users. The recommendation mechanism of Xiaomi's PatchWall and Toutiao is the same. The second is the transit of smart home, such as intelligent voice operation, or voice operation of all smart products in the home through one system, such as LeTV and Changhong smart TVs. However, there is no definite standard for what kind of TV is considered a true artificial intelligence TV, and the country has no regulations on this. If businesses want to promote artificial intelligence TVs, there are not many constraints, and users have no data to refer to. Artificial intelligence is undoubtedly a major trend and will be the most sought-after technology in the future. As computing data and data acquisition become more and more powerful, artificial intelligence has also been initially applied in education and treatment. It is understandable that various industries want to seize the market. As a giant in the television industry, with funds and talents, it is inevitable that they want to grab a piece of the pie in artificial intelligence. But the problem at present is that artificial intelligence is not yet mature. Major manufacturers are rushing to launch artificial intelligence TVs just to follow the trend and hype the concept. There has been no substantial progress in software, and killer applications that can solve user pain points have not appeared. Therefore, the concept of artificial intelligence TV is greater than reality. Only by returning to home entertainment can smart TVs soar higher Color TV is a fond memory of people in the 1970s, 1980s and 1990s. In that era of scarcity of materials and entertainment, a small color TV was not only the best tool for passing time, but also the spiritual food for enriching life. In the past, the Spring Festival Gala was a program that the whole family had to watch together during the Spring Festival. If you didn't watch the Spring Festival Gala, it would not be considered a complete New Year. But now, the cohesion of the Spring Festival Gala is getting lower every year. On New Year's Eve, children will no longer gather around the TV. Some play with their mobile phones, and some play with computers. The warm atmosphere of the whole family gathering in the living room is hard to see now. As a large-screen, high-quality, passive information consumption device, smart TV is aimed at family units rather than individual units, which is different from tablets and smartphones. The positioning of TV should be a device terminal for family sharing and entertainment. Therefore, whether it is artificial intelligence or some other useless smart TV functions, they should make every effort to make achievements in family entertainment, so that these meaningless functions can be accepted. Television is an important and indispensable entertainment terminal for the family. The popularity of smart TVs, with their rich applications and pan-IT transformation, has revitalized the charm of the protagonist of the living room and provided unlimited possibilities for family gatherings and entertainment. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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