Huawei's revenue exceeds Ericsson by 40 billion, firmly securing its position as the leader
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After surpassing Ericsson for the first time in last year's annual report, Huawei's 2014 semi-annual report released yesterday showed that Huawei's revenue reached 135.8 billion yuan, a year-on-year increase of 19%, continuing to lead Ericsson and widening the gap. Huawei has secured its position as the leader. Huawei's first-half operating results released yesterday showed that in the first half of this year, the company achieved sales revenue of 135.8 billion yuan (about 21.74 billion US dollars) and an operating profit margin of 18.3%. Huawei's Chief Financial Officer Meng Wanzhou said in interpreting the financial report, "We are confident that we will achieve sustained and effective growth in 2014, with stable operations and healthy finances." Ericsson's financial report recently showed that in the first half of 2014, Ericsson achieved a total net sales of 102.4 billion Swedish kronor (about 14.991 billion US dollars). In the first half of this year, Huawei's revenue exceeded Ericsson by about 6.7 billion US dollars (about 41.6 billion yuan). The revenue gap between the two parties continues to widen, and Huawei has secured its position as the world's largest telecommunications equipment company. Judging from the news released by Huawei, the core engine driving Huawei's growth in the first half of the year was the boom in the construction of LTE (4G) networks in various countries. Meng Wanzhou said, "Huawei's revenue and profitability in the first half of 2014 basically met expectations, mainly benefiting from the growth of global LTE (4G) network investment." Industry insiders believe that Huawei's previous investment in 4G has finally paid off. Since 2001, Huawei has signed dozens of patent cross-licensing agreements with major manufacturers and patent holders in the industry, and still pays more than $300 million in licensing fees each year. Huawei invests more than 10% of its sales revenue in research and development each year, and has invested about $25 billion in the past 10 years. In the field of wireless communications, Huawei has developed from a 2G follower to a 4G leader. The mobile phone business continues to grow. Huawei continues to increase its investment in terminals. Yesterday, Meng Wanzhou specifically mentioned in her interpretation of the financial report that the smartphone P7 was launched in more than 70 countries around the world. Benefiting from the brand establishment and global sales of smart terminals, the consumer business has achieved quality and sustainable growth. Huawei company personnel said that this is a milestone number. Last year, it took more than four months for the P6 to be launched in more than 100 countries. Now it only took two months for the P7 to be distributed in more than 70 countries. "This means that the market response speed of Huawei mobile phones is getting faster and faster, and consumers are more accepting of Huawei's mobile phone brand." In the past two years, Huawei's P6, P7 and other important models have been launched overseas, and the design of flagship models has been introduced by the original BMW design team, and the brand marketing efforts have been continuously strengthened. At the Tianyi mobile phone trade fair held not long ago, Zhu Ping, president of Huawei's consumer business in China, revealed that in the first half of this year, Huawei sold more than 20 million smart terminals in China, a year-on-year increase of 15%. Viewpoint "Mobile phones are Huawei's future breakthrough point" Analysys International analyst Wang Jun believes that smartphones will be Huawei's future growth point and breakthrough point. Wang Jun believes that although the growth of the smartphone market has slowed down, it will still be a very large market for some time to come. The network equipment structure and market have stabilized. If Huawei wants to break through itself, the key lies in the mobile phone business. "At present, the internationalization of Huawei's mobile phone business is progressing smoothly." Wang Jun said that Huawei's mobile phones used to rely mainly on binding operators and launching low-end mobile phones, which gave consumers the concept of cheap and low-end. Since last year, Huawei has begun to cultivate its own brand, develop flagship models, focus on the mid-to-high-end market, and launch high-cost-effective products. "At present, the market feedback is good. Huawei's mobile phones have improved significantly in terms of product design, workmanship and materials." This year, Huawei's terminal executives have said on many occasions that Huawei's mobile phones are comparable to Samsung's. However, Wang Jun believes that there is still a gap between Huawei and Samsung and Apple. The most important thing is brand value. Therefore, even though Huawei's mobile phone configuration and design are very similar to Samsung's mobile phones, there is still a big difference in product prices. "After all, it takes time to cultivate a brand." As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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