What is perceptual computing?
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As our daily lives become increasingly digitalized with the spread of smart devices, a lot of data is being generated. The wave of wearable and IoT devices is coming, which is expected to raise data collection and analysis to an even greater level of importance. Beyond tailoring ads and retaining customers, there is clearly a lot of potential for data utilization. Can smartphones serve as our personal assistants, making our lives easier with cloud-based brains and smart analytics? The tip of the iceberg The first application of this concept that comes to mind is the travel app TripIt. You can share all your emails about flight and hotel reservations with it, and the app will generate a detailed travel calendar. Although you still need to send emails to the service manually, and TripIt only supports travel content, it is indeed a smart idea and has the potential to become big. The most obvious example in the Android field is of course Google Now. It can handle some basic tasks when we give instructions, but its real appeal lies in its ability to predict users' needs. Before traveling, Google Now can help users make plans and deliver information that users may be interested in through interest analysis. How you experience Google Now depends largely on how much information you are willing to share with it, how often you use Google services, and how active you are. Google Now is not a foolproof service, and much of its potential remains untapped. But Google is one of the few companies in the world that has the ability and need to deliver such a product. Improving health Health and fitness monitoring is a big growth area in the technology world. Fitness trackers are the pioneers in the wearable market, and when used with cloud-based analytics and apps, you can almost have a personal trainer experience. As the Internet of Things grows, this health application can expand to automatically generate shopping lists or monitor the contents of your refrigerator. Your fitness service can determine what you should eat, check the food in your refrigerator, and order fresh ingredients online. There are also many applications that can provide medical advice, encourage you to collect data for your next doctor's appointment, and provide reminders to take medicine. The more sensors we wear on our bodies, the more mixed data about your physical condition will be collected automatically, and this data can be more reliable than asking the doctor. And the analysis of health data can let medical experts know if you are not healthy and trigger an appointment with them. Your doctor may already know what you are like before you go see him. Organizing your life We are already bombarded with reminders. Technology companies are constantly recording details of your life and sending you reminders accordingly. If you have used a car insurance comparison service, you will receive new suggestions every year when you renew your insurance, which are also tailored to your situation. However, these reminders are just reminders. You still need to do the next step yourself. You can't let it book or renew for you. Reminder services should also be adaptive. Take travel plans as an example. You want to mark conflicts in your calendar. If the flight is cancelled, you must also change the hotel reservation. Reminder services should be able to provide intelligent suggestions based on personal information so that you can get the best alternatives in these situations. In this regard, technology companies have a great opportunity to improve the user experience: make it easy to pay bills, remind users to choose special offers to save money. If this is done, the relevant services will have higher retention and satisfaction. How much can you trust an application? If perceptual computing really takes off, this will become a key question. It might be comforting to have a true personal assistant make decisions for you, but are you willing to let a service or app spend your money for you? A service might be able to book you a cheaper flight after your flight is cancelled, but you still need to check it out in person before that? None of this can happen if we are not willing to give up all our data. Companies that collect information have the power to negatively impact our lives, even if they are dealing with anonymous big data. Is the data we store safe? If these companies are going to share it, who will buy it? What happens if insurance companies get hold of this information? How will the government use it? Will criminals steal it? If these independent services and applications use perceptual computing, there will be many subtle ways to provide a better experience, but we believe that the true potential of perceptual computing can only be realized through open data analysis. This means that relevant technology companies will share your data behind the scenes, which not every user will agree to. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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