Apple fans, give in! The iPhone has fallen from its pedestal

At the MacWorld conference in 2007, when Steve Jobs launched the earliest iPhone product, no one had ever imagined that this keyboard-less phone launched by a company that had never been involved in the communications field would achieve such great success and lead the trend of an era, but it did it.

According to data from Kantar Worldpanel, a research organization, in 2013, the market share of Apple iPhone was 43.9% in the United States, 29.9% in the United Kingdom, and 19.0% in China, making it one of the two major smartphone operating systems alongside Android. It should be noted that there are at least 200 to 300 manufacturers of Android phones in the world. This is the strength of Apple, which can fight against hundreds of opponents on its own.

What is the charm of Apple iPhone? In the eyes of fashion people, it is a symbol of life taste; in the eyes of losers, it is a special device for fair-skinned, rich and handsome men; in the eyes of most Android users, it represents power consumption and high-end non-crashing; in the eyes of users who like taking pictures, it represents the ability to replace compact cameras; in the eyes of users who like portable music, it is a mobile music treasure house...

However, there is only one Steve Jobs, which leads to our impressions of the iPhone 6 launch conference: the end of an era, the fall of the iPhone from its pedestal, or another confirmation of the law of buying every other generation.

Apple's confidentiality is already terrible

Before the release, all the hardware parameters of the new iPhone had been exposed in major media, which was unimaginable in the Steve Jobs era. You should know that Apple attached great importance to confidentiality at the time, and no one could see the real photos of the real machine until the last minute. There were even cases where they were punished. But before the release of the current iPhone, 99% of the real machine photos have already been flying all over the Internet.

There may be some instigation from Apple's PR department, or there may be secrets leaked through the channels of various component suppliers or OEM manufacturers. But no matter which one, it gives us a bad feeling. It's like watching live football, where you pursue the unpredictable thrill. If you knew the result in advance, it would be like a recorded game. It would be boring, and this may be the main reason why many people were disappointed after today's press conference.

The product is not innovative and not worthy of its reputation

This time, Apple released two iPhone series products. The smaller iPhone 6 has a 4.7-inch 1334*750 resolution screen, which is 38% higher than the iPhone 5s; while the 5.5-inch iPhone 6 Plus is equipped with a 1920*1080 full HD screen, with a pixel increase of 185%.

Unfortunately, the so-called "sapphire screen" does not seem to appear, but the screen does use a new glass panel technology to improve the viewing angle. The iPhone 6 is 6.9 mm thick, and the iPhone 6 Plus is 7.1 mm thick, which is thinner than the iPhone 5s.

However, compared with the fact that the Android platform's competitors have entered the 2K screen era ahead of time and the thinnest is 5.1 mm, Apple's two new iPhones are indeed a bit behind. You should know that from the very beginning, the iPhone was launched as a technology leader. Jobs used various software optimizations and the best hardware materials, combined with the application of new technologies to shape the high-end style of iPhone products. Even products like iPhone 5 have led the technological development trend of the entire smartphone industry in terms of 64-bit CPU and coprocessor, but we can't see these in iPhone 6 and iPhone 6 Plus. The name does not match the reality is not a slander, but a true portrayal.

The law of intergenerational buying may be verified again

The biggest feature of iPhone is that it is "a high-quality product every other generation", from the first generation iPhone to the upgrade of iPhone 3GS, from the antenna gate of iPhone 4 to the height of iPhone 4S, from the paint peeling gate of iPhone 5 to the near perfection of iPhone 5s. This law also applies to the iPad series of products.

The two iPhone products this time do not have the legendary sapphire screen, nor the 20-megapixel SLR-level camera level, nor the quad-core CPU, nor the optical zoom or Hi-Fi function. They only have the NFC function that has been widely adopted by the Android platform. It is really hard to convince the public, so we think there is not much point in buying it, and we might as well wait for the next improved version of the product to be released.

Apple's real killer feature is platform integration

If someone looks down on Apple because of its two new iPhone products, he will pay the price. In fact, what is really scary about Apple is its analysis of user needs and some forward-looking predictions about industry development after sorting out the needs.

As early as 2010, Apple launched FaceTime video calling software, and then launched iMessage instant messaging software in 2011, which is the user level. In March of this year, Apple launched CarPlay in-car system, which copied the iPhone interface to the original car display, providing functions such as navigation, voice calls, music playback, etc., which is the service level of the car. In addition, Apple's Health Kit is also a major innovation. It can collect users' health data, such as checking various fitness-related information at any time, such as heart rate, hydration, blood pressure, etc. Users can provide data to medical institutions at any time, which is a health service.

In addition, Apple also has a HomeKit platform that integrates Siri functions and can also connect to many third-party products, allowing users to control home appliances such as doors, windows, lights, and air conditioners through the iPhone.

Seeing this, you must think that this is very similar to the concept of a certain domestic manufacturer? Yes, it is Xiaomi. The only difference is that Xiaomi focuses on three screens and one terminal (mobile phone screen, tablet screen, TV screen, router), while Apple focuses on the overall platform, connecting the software system and hardware through services, providing users with all-round services. This is Apple's terrible backhand, an idea that can change the entire era. Perhaps the spirit of Steve Jobs in heaven would also feel comforted.

Summarize:

After watching the live broadcast of the new iPhone product launch, many people were glad that they had saved their kidneys, but whether they could save them next time was not a consideration. Although these two iPhone products have not made much progress, their prices have not been discounted at all, and the large-screen model has even increased in price compared to the past, but this does not prevent the fact that they will be hot sellers around the world.

Just as Coolpad Vice President Cao Jingsheng said, although the iPhone 6 has various problems and is not ideal in various ways, it will still sell well. However, this hot sales may be a last gasp, just like Nokia used its brand to increase its presence. This is an act of overdrawing the brand. It is an indisputable fact that the iPhone has fallen from the altar.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.