SAIC Passenger Vehicle's global terminal sales in April exceeded 73,000 units, a year-on-year increase of more than 27%

In April 2024, SAIC Passenger Vehicle's dual-brand global terminal sales exceeded 73,000 vehicles, a year-on-year increase of more than 27%; from January to April, SAIC Passenger Vehicle's dual-brand global cumulative terminal sales exceeded 290,000 vehicles, a year-on-year increase of more than 23%.

From January to April this year, MG sold more than 60,000 vehicles in the European market, achieving "quantity and quality", and ranked among the top pure electric market segments in many European countries such as the UK, France, Germany, Italy, and Spain. In the Australian and New Zealand markets, MG has set off a "Made in China" whirlwind, and continues to lead the Australian passenger car market and the New Zealand total market. As of 2023, MG's cumulative overseas sales have exceeded 2.2 million units, and it has been the "China Single Brand Export Champion" for five consecutive years. This year, MG celebrates its 100th anniversary. The brand's centenary tribute, MG Cyberster, and the representative of Chinese cars overtaking in the field of fuel vehicles, MG7, will also be launched in overseas markets.

In the domestic market, as the 2024 automobile price war is in full swing, SAIC Passenger Car, as the main force of the "national team" of independent brands, has been accumulating strength for a long time and has joined the battle in a high-profile manner. Since April, the two brands of Roewe and MG have invested in the 2024 automobile price war with super strength, launched the "Rong Juanfeng" price reduction campaign, and the "Glory Centennial" feedback event. Many of its star models have been directly reduced by 20,000 yuan. Roewe has a maximum discount of 27,000 yuan after adding the national replacement subsidy. The official price of China's first global quality model MG4 EV has been directly reduced by 30,000 yuan across the board, using high quality and high value to kick off the prelude to the quality popularization war. On April 25, the first day of the Beijing Auto Show, Roewe announced that the "long-range new mainstream hybrid SUV" Roewe D5X DMH was pre-sold, kicking off the second act of the quality popularization war of the independent brand national team. In the face of future competition, SAIC Passenger Car has made full preparations, adhered to long-termism, and fought against low prices with high value, fought the quality war and value war, and let high-quality automobile products benefit more users.

China's market environment and user demand provide a natural "fertile ground" for car companies to develop hybrid technology. On May 10, the eighth China Brand Day, at the 2024 China Brand Day series of activities - "Super Fusion is Super Hybrid" DMH Technology Brand Conference, hosted by the Shanghai Branch of Xinhua News Agency and China Economic Information Service, and co-hosted by SAIC Group Innovation Research and Development Institute and SAIC Passenger Vehicle Roewe Brand, Roewe released the "DMH Super Hybrid Technology" technology brand, fully relying on SAIC Group's more than ten years of deep technical accumulation in the field of hybrids, to create hybrid products for global users, and become a new driving force leading China's hybrid technology to lead the world in the future. Jiang Wei, Secretary of the Party Leadership Group of the Shanghai Branch of Xinhua News Agency and Secretary of the Party Committee of the Shanghai Headquarters of China Economic Information Service, Zu Shijie, Vice President and Chief Engineer of SAIC Group, Wang Jun, General Manager of SAIC Passenger Vehicle Company, Lian Ping, Chairman of the China Chief Economist Forum, Yao Chunde, Professor of Tianjin University and Deputy Director of the "China Heart" Top Ten Engines Judges, and other guests attended the conference.

DMH super hybrid technology has three major technical characteristics: modularization, integration, and exclusivity. The system is modularly designed and serialized to cover the driving needs and fuel consumption regulations of different users around the world. At the same time, the system has many leading technologies such as the industry's first "energy domain" global thermal management, powertrain brain PICU, engine + P1 motor coaxial structure, etc., with software algorithms as the core, matching special hardware such as hybrid-specific efficient engines, gearboxes, and long-range batteries, "both soft and hard", to achieve super integration, and achieve the strongest performance and optimal indicators.

At present, the DMH super hybrid system has been first installed in the "long-range super hybrid cloud-sense car" Roewe D7 DMH and the "long-range new mainstream hybrid SUV" Roewe D5X DMH, which will be launched soon. The product strength has been widely recognized by users and professional media. Not long ago, Roewe D7 DMH challenged the 2000km extreme range on behalf of the independent brand B-class car, and finally overcame the influence of bad weather, completed 1962km ultra-long range, and average fuel consumption of 2.8L per 100 kilometers, realizing the technical value conversion from technical strength to scene application, and showing the strength of "the strongest hybrid in China, and the strongest in China in Roewe". The 1.5T DMH super hybrid system equipped with Roewe D5X DMH is the first extended application of DMH super hybrid technology on the "D family" models; in the actual test of Hainan Island at the beginning of this year, Roewe D5X DMH showed extraordinary high-efficiency and energy-saving strength with a real comprehensive range of 1621km and an average fuel consumption of 3.8L per 100 kilometers.

Faced with increasingly fierce competition and homogeneity in the current auto market, SAIC Passenger Vehicle will, with a more confident brand image and stronger product competitiveness, firmly launch the quality and value war of the "national team" of independent brands, help China's new energy vehicle industry develop in a healthy way with high quality and high level, and lead Chinese auto brands to overtake in the Chinese and even global markets.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.