WeChat is lowering the overall IQ of Chinese society
|
Editor's note: The existence of the Internet makes the creation of this kind of "religion" more convenient. To become a "god", one must be carefully planned and packaged before being pushed onto the stage and standing under the spotlight. His every word and action must satisfy the psychological needs of a special group of people who worship him. This group of people prostrates themselves before the "god" they worship, and defends the glorious image of their "god" to the death. They only talk about likes and not about right and wrong. This group is the "brainless fans" spawned by a low-IQ society. How to distinguish the true from the false, think independently, and not be overwhelmed by the low-IQ community in a society with information explosion is the biggest test for Internet immigrants. The community originally refers to all social relations that are connected in certain regions or fields, and is also used to represent a network with interconnections. In the era of mobile Internet, since everyone has become a self-media and can speak freely to the outside world, information is spread in a network through a stadium-style society, and groups with certain common characteristics in different regions and fields can also be easily gathered together, thus forming an Internet community. In the era of mobile Internet, WeChat has become an indispensable part of people's lives. The last thing they do before going to bed is to browse their Moments. The first thing they do when they wake up in the morning is to check WeChat. Even friends no longer exchange phone numbers but only keep WeChat accounts. WeChat is no longer just a communication tool for people, but also a way of life. Once WeChat has a system problem and cannot send messages, the whole society falls into community anxiety and panic. As a channel and platform for people to connect with each other, WeChat has spawned many groups, namely WeChat communities. The current WeChat groups of 500 or even 1,000 people are formed by people with certain common characteristics. It can be regarded as a community. Due to the convenience of information flow, people in these communities can easily influence each other and generate strong public opinion communication. In WeChat circles, we often see similar information circulating, such as "Forward with love to save those cute puppies" and "The reason why the iPhone 6 mobile phone was not launched in the mainland is that Apple looks down on China". At first glance, it seems shocking, but it will never stand up to careful scrutiny. However, due to the credulity and blind obedience of the community, this type of information is spread most widely and fastest in WeChat Moments. As French sociologist Gustave Le Bon said in his famous sociology book The Crowd: "A community is always susceptible to suggestion and is very credulous. They are always in a state of expecting to be noticed, so they are very susceptible to suggestion. The group always roams in the unconscious territory, will obey all suggestions at any time, and show the passion unique to creatures indifferent to the influence of reason. They have lost all critical ability and have no other possibility except extreme credulity." The group has impulsive and irrational characteristics. When an event becomes a hot topic on the Internet, netizens can always quickly form a one-sided public opinion field and fail to think calmly and rationally. For example, in the divorce incident between Yao Chen and Ling Xiaosu in 2011, just because some people said that Yao Chen's husband Ling Xiaosu had a mistress, all netizens stood on Yao Chen's side and criticized the unfaithful man. And when someone broke the news three years later that it was actually Yao Chen who cheated during the marriage, countless people ran to beat and scold Yao Chen. Among these countless people, many of them were those who scolded Ling Xiaosu in the past and now came back to scold Yao Chen. In addition to various seemingly true rumors, WeChat Moments are also filled with inspirational quotes such as "What the richest man Jack Ma once said" and "Zhang Ailing said that women should not only look beautiful but also live beautifully." Many of these articles and quotations are fakes fabricated by fans. The fake protagonists are the "male gods" and "female gods" in the hearts of netizens. In the online society, these god-like idols have great voice and influence. WeChat Moments are composed of interconnected acquaintances and are a bridge for the transformation of weak social relationships into strong relationships. In the social communication of WeChat, rumors are no longer limited to wise people; people will be selectively blind, not only losing the ability to distinguish rumors, but also fueling them. Therefore, WeChat will create a low-IQ community. The difference between WeChat and Weibo is that WeChat is a strong relationship and Weibo is a weak relationship. "A flying arrow stops at Ouyou, and a rumor stops at a wise man." This sentence is more applicable to Weibo. The many-to-many and open nature of Weibo means that although a rumor can be spread quickly and widely, its life cycle is often very short. "Wise men" will quickly kill the rumor by commenting and forwarding it. The spread model of Weibo and the correlation between rumors and rumor-refuting information also determine the following effects: the impact of rumors is positively correlated with the efficiency of rumor-refuting information dissemination. The circle of friends is made up of people you know, and you have a basic understanding of the character and habits of the spreader. WeChat groups are often formed by one person bringing together some friends he knows, with the organizer as the center. Other members may not know each other, but they have a common identity - friends of friends. Friends of friends are also friends. People who forward rumors on WeChat are more unreasonable than those on Weibo, because their behavior is based on trust between friends. WeChat's naming of social groups as the circle of friends is a good annotation. "Three people make a tiger" means that repeated dissemination between weak relationships can destroy the confidence of strong relationships, and rumors among acquaintances are more powerful in viral transmission. Once an individual enters a group, he will block some of his personal attributes, and the most important part that replaces them is the collective unconscious. Instinctive and emotional emotions are very easy to spread in a group, while rational and calm emotions are difficult to work. This is also true in WeChat groups. Although WeChat communities are generally small, there is a certain trust between each other, so the emotional contagion is higher and rumors are more likely to be believed. In the process of spreading rumors, of course, they will be noticed by "calm wise men", but also because of the special relationship of "friends of friends", they either turn a blind eye or are forced to agree, which makes rumors more fluent in WeChat communities. The popularity of Weibo relies on almost everyone finding his own "opinion leader" and one-way attention to obtain the information he wants to see and the views that share the same values as his own. In the relatively closed WeChat, only mutual followers can appear in each other's circle of friends. People who are used to choosing opinion leaders on Weibo like picking carrots and cabbages will be somewhat uncomfortable. At this time, if a living and popular opinion leader with the identity of "friend of a friend" appears in the community, his influence will be instantly magnified. Even if there are no high-quality opinion leaders in the community, people who are used to being listeners and too lazy to think will pick out the best from the worst and "elect" people who think for them. As French sociologist Gustave Le Bon said: "The founders of all religions or political creeds are able to stand firm because they have successfully aroused the fantasy of the masses. They make the masses find their own happiness in worship and obedience, and are ready to go through fire and water for their idols at any time." The existence of the Internet makes the establishment of this kind of "religion" more convenient. To become a "god", one must be carefully planned and packaged before being pushed onto the stage and standing under the spotlight. Their every word and deed must meet the psychological needs of a special group to worship them. This group prostrates themselves before the "god" they worship, swears to defend the glorious image of their "god", and only talks about likes instead of right and wrong. This group is the "brainless fans" born out of a low-IQ society. The believers in traditional society described by Le Bon are no different from the brainless fans in online communities: First, idols are always superior to believers and are in a high position, which plays a decisive role. Second, believers always blindly obey the orders of idols. Third, believers are incapable and unwilling to discuss the creeds set by idols. Fourth, believers have a fanatical desire to spread the creeds of idols. Fifth, believers tend to regard anyone who does not accept them as an enemy. In the era of mobile Internet, neither the loss of contact with the Malaysian Airlines plane nor the Diaoyu Islands dispute can attract the sustained attention of netizens. What attracts the attention of netizens is entertainment news. It is easier to create gods in the Internet era. New gods and idols emerge in an endless stream. Entertainment is changing China. As a successful mobile Internet product, WeChat has basically been integrated into our lives and work. The fast-food way of obtaining information makes people more and more lazy to think and have no time to think. In the era of mobile Internet, social methods are constantly emerging, and it will become easier and easier to find people who are "like-minded" with you. The future will experience a period of community explosion - institutions, groups and even companies will lean towards virtualization. This year, Facebook's active users have exceeded 1 billion, and WeChat's users have exceeded 600 million, of which 100 million are overseas users. According to Facebook founder Mark Zuckerberg: If Facebook were a country, the population of the Facebook Republic would be the second most populous country in the world. All citizens of this country are happy to make their personal information and private lives completely public. How to distinguish the truth from the false, think independently, and not be drowned by low-IQ communities in a society with information explosion is the biggest test for Internet immigrants. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
Recommend
Naughty Tom Cat
Source code introduction: The cute Tom cat can pe...
4 secrets to creating explosive articles
Popular articles have their inherent commonalitie...
After three days of not using it, the mask has turned into a bonsai. Will the seaweed mask sprout when applied on the face?
Everyone knows about seaweed masks, which are the...
#千万IP创科普# The truth about Scottish Fold cats: the genetic pain behind their cuteness
(All pictures in this issue are from the copyrigh...
Youku video advertising account opening process and billing details
Youku is an advertising platform with many differ...
Can you fall asleep quickly by eating more carbohydrates before going to bed? Eat this way if you want to sleep well →
"Eating more carbohydrates before going to b...
The beginning of spring and the Lantern Festival are connected, which only happens 6 times in this century!
February 4 and February 5 will usher in the Sprin...
Which type of promotion is more effective: paid promotion, free promotion, or social media promotion?
When farming on the Internet, traffic is like the...
Video Promotion: How should video websites be “branded”?
Introduction: When a culture develops to the extr...
Cocos Autumn Developer Conference convenes industry leaders to discuss mobile game trends
According to the news from Shangfang.com on Octob...
Customer acquisition and conversion methods: applicable to both e-commerce and knowledge payment
Recently many friends have asked me why other peo...
Android: Visibility and accessibility of exported components
In Android development, android:exported is an at...
The most comprehensive guide to Kuaishou information flow advertising is online
Kuaishou is a well-known short video application ...
Yangjiang Mini Program Agency Company, how much does it cost to be an agent for an animation mini program?
Why should you be an agent for WeChat Mini Progra...
An article explaining the advertising landing page
This is just part of a series of articles dedicat...