Baidu promotion video information flow advertising display style - large picture video download style

Baidu promotion video information flow advertising display style - large picture video download style

Information flow advertising style - large image and video download style

Style Overview

Presentation location 1: Baidu APP-list page

Display style:

(Click to watch the video)

Material requirements:

Material Specifications

Character limit

Brand Name 2-8 Chinese characters (4-16 characters)
Creative title Within 20 Chinese characters (within 40 characters)
subtitle Within 10 Chinese characters (20 characters)
Material requirements
Video Requirements size size Format Bitrate
Cover static image 1140*640 px <500kb jpg/jpeg/png /
video 1280*720 Within 100M MP4 520kpb

Download description: 8 characters or less; Android provides docid & package name, iOS provides appstore URL

Presentation location 2: Baidu Tieba - List page

Display style:

Material requirements:

Material Specifications

Character limit

Creative Name

Within 30 Chinese characters (60 characters)

Creative title Within 20 Chinese characters (40 characters)
Brand Name 2-7 Chinese characters (4-14 characters)
Material requirements
Video Requirements size size Format Bitrate
User Avatar 120*120 px <100kb jpg/jpeg/png /
Cover static image 1280*720 px Within 100M jpg/jpeg/png /
video 1280*720 Within 100M MP4 520kpb

Material requirements:

Material Specifications
Character limit Creative title Within 30 Chinese characters (within 60 characters)
Brand Name 8 Chinese characters (16 characters)
Material requirements
Video Requirements size size Format Bitrate
User Avatar 120*120 px <100kb jpg/jpeg/png /
Cover image 1140*640 px <500kb jpg/jpeg/png /
video 1280*720 Within 100M MP4 520kpb

※Note: Please consult the marketing consultant for details, the latest product updates shall prevail

Baidu promotion information flow video advertising display style - large picture video style

Baidu promotion video information flow advertising display style - small picture video style!

Baidu promotion video information flow advertising display style - Feed post-patch

Baidu promotion video information flow advertising display style - live broadcast

Baidu promotion video information flow advertising display style - large picture video download style

Baidu video promotion, vertical video information flow advertising style!

Baidu video promotion, vertical video information flow advertising download style!

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